Internetix 2009 Brian Final Version Jhb

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My Internetix-09 presentation on innovation

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Internetix 2009 Brian Final Version Jhb

  1. 1. What if originality was routine?<br />
  2. 2. There are no <br />permanently <br />excellent companies<br />
  3. 3. Agenda<br />What is innovation?<br />What is creativity and can it be an organisational habit?<br />Why and how much?<br />How do we make innovation a habit?<br />Rethinking innovation at IS<br />Conclusion<br />
  4. 4. What IS innovation?<br />What does innovation mean in the telecoms and internet context?<br />
  5. 5. We know it when we see it<br />
  6. 6. What do we think of when we hear innovation?<br />
  7. 7. There are 4+1 different types of innovation<br />Value Proposition<br />Supply Chain<br />Target Customer<br />Product/Service<br />Process<br />Enabling<br />Semi-radical<br />Disruptive<br />Technology Innovation<br />Incremental<br />Semi-radical<br />Business Model Innovation<br />
  8. 8. There are 4 different types of innovation<br />Value Proposition<br />Supply Chain<br />Target Customer<br />Product/Service<br />Process<br />Enabling<br />iPod<br />Technology Innovation<br />iTunes<br />Business Model Innovation<br />
  9. 9. The Telco dilemma<br />Telephony & Internet access = 80%<br />What will drive ARPU + lower churn?<br />Facilitators? What services?<br />Direct? What’s optimal?<br />Consumers or businesses? <br />Both? Through one organisation?<br />Infrastructure provider and service provider?<br />If not telephony then what?<br />Google<br />Voice<br />Skype SILK<br />FMC<br />Technology Innovation<br />IPTV<br />The IS<br />Model<br />Business Model Innovation<br />
  10. 10. A Telco Perspective<br />Big!<br />Creative?<br />Can they be?<br />Should they be?<br />Size does count (against you)<br />
  11. 11. Are larger organisations wired to make bad decisions about innovation?<br />Large<br />Small<br />Now<br />Later<br />
  12. 12. What IS creativity and can it be a habit?<br />What does creativity mean in the telecoms and internet context?<br />
  13. 13. Is creativity a mental illness?<br />
  14. 14. Is creativity a mental illness?<br />
  15. 15. Is corporate synesthesia possible?<br />Ideas from across silos<br />Knowledge from across silos<br />Ideation process<br />Quantity<br />Quality<br />
  16. 16. How do we make creativity a habit?<br />Nothing lights up the brain like play<br />Space to create<br />Time to create<br />T-shaped people<br />Balance creativity and value capture<br />
  17. 17. INNOVATION: Why and how much?<br />Why do any of us need to innovate?<br />
  18. 18. Why? – Staying ahead of the curve<br />“Those that live by the sword will be shot by those that don’t”<br />Gary Hamel<br />
  19. 19. Why? – Staying ahead of the curve<br />“Those that live by the sword will be shot by those that don’t”<br />Gary Hamel<br />
  20. 20. Product <br />Performance<br />Established<br />Product<br />Time<br />The Art of Jumping Curves<br />Product <br />Performance<br />1.0<br />Invading<br />Product<br />2.0<br />
  21. 21. The Art of Jumping Curves<br />Product <br />Performance<br />1.0<br />Invading<br />Product<br />2.0<br />Established<br />Product<br />Time<br />3.0<br />
  22. 22. How much is too much?<br />Do you need to innovate to survive?<br /><ul><li>Align the amount and type of innovation to your industry</li></ul>Technology Innovation<br />Business Model Innovation<br />
  23. 23. How do we make innovation a habit?<br />How can we manage innovation so that it’s repeatable?<br />
  24. 24. Are we getting this right?<br />96% of all innovation attempts fail to meet financial goals. (Institute of design strategy, USA, 2005)<br />Every year brings 30,000 new products. About 90% of them fail despite thorough and highly expensive market research (Harvard Business Review, 2005)<br />8 out of 10 NPD projects fail (Product development and management association, USA, 2004)<br />
  25. 25. Exert strong leadership<br />
  26. 26. Exert strong leadership<br />Jonathan Ives<br />
  27. 27. Making sense of weak signals<br />Market research DOA<br />New ways of understanding client needs<br />Leverage extended networks<br />Canvass crowd wisdom<br />Encourage conflict<br />Trust intuition<br />Moore’s Law e.g. codecs<br />
  28. 28. Rethinking innovation<br />How we are rethinking innovation at Internet Solutions<br />
  29. 29. Making the SA Internet better<br />www.obami.com<br />www.locallist.co.za<br />Moralfibre.co.za<br />Talk.is.co.za<br />Cloud computing initiatives<br /><ul><li>Facebook for schools
  30. 30. Directory – local only
  31. 31. Sponsoring blogging
  32. 32. Jabber server – local
  33. 33. Early days with SA Universities</li></li></ul><li>Rethinking Innovation<br />Can’t chase everything<br />Desirable, Viable, Feasible<br />Problem of plenty<br />Ready, Fire, Aim<br />Quick 2nd is sometimes ok<br />Prioritizing<br />Measuring & recognizing<br />Celebrating failure<br />Balancing process & agility<br />T- shaped people<br />Abominable No-men<br />Stage Gate<br />type<br />Processes<br />Technology Innovation<br />Business Model Innovation<br />
  34. 34. Conclusion<br />What if originality were routine?<br />
  35. 35. You get the innovation you deserve<br />You get the innovation <br />that you deserve !<br />Desirable, Viable, Feasible<br />Knowing when to trust your gut<br />Knowing when not to<br />Brave decisions<br />Strong (thought) leadership<br />Fun and creative<br />Balancing ideas and value capture<br />Keep getting better<br />
  36. 36. www.twitter.com/braaipack<br />www.twitter.com/islabs<br />Thank You<br />
  37. 37. www.twitter.com/braaipack<br />www.twitter.com/islabs<br />Thank You<br />

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