5. Threat of Entrants
Significant barriers to entry
Capital requirements
Talent Set
Commodity Prices
Hub access
Concentrated Market
Entry via small airports
Large amount of bankruptcies
7. Marketing Strategies
Experiential
Delta Sky360 Lounges
Social media
American Airlines scavenger hunts to introduce new planes
Connecting with people
American AirlinesYouTube series “Behind the Scenes”