In the first two weeks, the author considered creating a comedy FIFA video but realized there was too much similar content on YouTube. They then decided to make a car advertisement using footage from Grand Theft Auto 5. In weeks 3 and 4, the author researched Rockstar Games, the makers of GTA 5, and analyzed real car advertisements to understand common features, camera angles, and length.

1. Week 1 In the first week I considered the all the sectors to help brainstorm a few ideas, my
original idea was to create some sort of comedy FIFA video featuring me playing a game
of Fifa and raging or celebrating in a certain way to be funny.
Week 2 After I chose my media sector (video) as part of my research I looked on YouTube for
some inspiration and for any content similar to my idea and I realised there was a lot of
competition and similar content to the first idea I was considering so I decided to change
my idea and decide on a car advert made using footage from GTA V.
Week 3 Research on Rockstar games (makers of Grand Theft Auto 5)
Week 4 Research car adverts to notice key features that I should use and a common camera
angle and average length.
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