Infographic: Advertising Demand Report
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The internet has reached saturation and that means no more free traffic for websites.
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Infographic: Advertising Demand Report
- 1. Organic web traffic growth has slowed to a near halt. And speeding the flow requires a strong investment in personalized, cross-channel advertising. The internet has reached a point of saturation—and that means no more free traffic for websites. Say goodbye to the free ride. Learn more about the Advertising Demand Report and download it at http://adobe.ly/AdDemand. To boost traffic, websites must invest wisely in advertising. U.S. websites get an average of 66% of their traffic from advertising channels. Rev up advertising to drive more visits. And get traffic flowing. To fast-track campaign success, know what consumers want—and what they don’t want. 68% of U.S. consumers say advertising has either stayed the same or gotten better in the last two years. Zoom past digital advertising roadblocks. more traffic from social. 2.6x more traffic from advertising channels. 36% more traffic from email. 1.7x Websites with increased traffic are seeing: What consumers DISLIKE: BEING UNABLE TO SKIP AD 57% ADS THAT START AUTOMATICALLY 37% LENGTHY ADS 35% What consumers LIKE: PERSONALIZED ADVERTISING 78% websites are seeing their traffic shrink. 4 OUT OF 10 in traffic since January 2013. Websites have only seen 0.1% GROWTH Adobe Digital Insights publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Marketing Cloud to obtain real-time data and analysis of activity on websites, social media, and advertising. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2016 Adobe Systems Incorporated. All rights reserved. 2016 ADOBE ADVERTISING DEMAND REPORT WEB TRAFFIC. ADVERTISE ACROSS CHANNELS.