Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma

3,055 views

Published on

New research from Adobe, which surveyed more than 1,000 workers in the U.S., has found that working from home due to COVID-19 has, in fact, impacted work habits and productivity — but positively.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma

  1. 1. Productivity Survey
  2. 2. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Headlines 2 Productivity has remained similar even as more workers are working from home --- Employers understand that some workers may be less productive. However, they have provided the right technology to ensure workers have the necessary access they need to keep working. Younger generations are more likely to find video conferencing more productive --- Younger generations are also more likely to be experiencing video conferencing fatigue. Unsurprisingly, face-to-face meetings are considered less appropriate and email, video conferencing, and the phone have become the go-to communication channels. Microsoft 365 is the most popular method to share files (followed by Google Drive and Adobe Acrobat) --- One-quarter have issues with version control. Nearly all workers who share a document by email do so with an attachment. Half of workers are checking work email and messaging apps before work --- Work emails are also often checked during meetings, while on the phone, and while watchingTV. Personal emails and social media are often checked while watchingTV, in bed, and in the bathroom. Millennials are most likely to check their work and personal emails and social media while doing other activities.
  3. 3. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Methodology Who participated in this research? How was this research conducted? Sample Frame • 1004 US workers completed the survey online; • To qualify: ‒ Currently working ‒ Normal work setting is an office environment • Participants were recruited from an actively managed online panel -- this should be considered a non- non-probability sample; • Participants were incented using rewards points offered by their online panel; • Research was conducted between May 27 and June 3, 2020. • Quotas were set for gender and age was monitored. • No weighting of data was required. • Margin of error is +/- 3.1 percentage points at the 95% CL • Additional results can be found at https://portal.advanis.net/adbe/ Advanis is a member of the Canadian Research Insights Council (CRIC) and confirms that this research fully complies with all CRIC Standards including the CRIC Public Opinion Research Standards and Disclosure Requirements. This research was sponsored by Adobe and conducted by Advanis. For information about data collection, please contact Lori Reiser (lori_reiser@advanis.net 519.340.0125) Icon Source: icons8.com
  4. 4. Participant Profile
  5. 5. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Demographic Profile 8% 46% 24% 21% 1% Age 49% 51 % Gender Gen Z 1996 or later Millennials 1977—1995 Generation X 1965—1976 Baby Boomers 1946—1964 Traditionalis ts 1945 or earlier Urban 29% Suburban 60% Rural 11% Neighborhood Suburban includes ex-urban— a mainly residential commuter town (2%). US (May/June 2020) S2 - What year were you born? (1004) S1 - What is your gender? Base: Excl. prefer not to answer (1003) D1 - How would you describe your neighborhood? (1004) D3 - What is the highest level of education you have completed? Base: Excl. prefer not to answer (1002) D2 - Do you have children living in your home? If so, what ages? Base: Excl. prefer not to answer (992) D6 – What was your total household income before taxes during the past 12 months? Base: Excl. prefer not to say (974) No children in the home 66% Less than 5 years old 11% 5-12 years old 18% 13-17 years old 15% 1% 3% 12% 20% 24% 35% 5% Under 10K 10-29,9K 30-49,9K 50-69,9K 70-99,9K 100-… 250K+ Children in the home Income USDEducation High school or less 9% Some college or complete vocational/technical school 19% College graduate 51% Post-graduate 21% Some college includes vocational/ technical school (7%).
  6. 6. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Work Status 9% 31% 7% 8% 27% 18% Professional Manager Manager Executive Business man/woman Skilled office worker Other office worker (clerical, sales, etc.) Job Role 55% Managerial role 45% Non-managerial role Full time 91% Employment Status 55% 15% 2% 29% I am now working from home My hours have been reduced Other No change in employment Job Role US (May/June 2020) S4 - Which of the following best describes your job or role? (1004) D5a - Which of these best described your work status before the impact of COVID-19 on the United States? Base: Excl. prefer not to answer (1002) D5b - Has your employment been impacted by COVID-19? (1004)
  7. 7. Impacts of COVID-19 on Work
  8. 8. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Work Setting US (May/June 2020) A1a –What is our usual work environment (prior to the start of the Covid-19 outbreak)? Base: Office(785), Home (137), Other Settings (79) A1b – And what is your current work setting? Base: All respondents (1004) 28% 11% 59% 12% 14% 8% 59% 75% 25% 6% Office Home Other Setting At my regular worksite A mix of my regular worksite and work from home Work from home Not currently working Current Work Environment Usual Work Environment • Only about one-quarter of workers who normally work in an office continue to do so during COVID-19. In comparison, nearly all who usually work from home continue to do so. ↑ ↑↓ = Significant higher/lower than all other age groups combined at 95% confidence level. ↓ ↑ ↓ ↑
  9. 9. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Productivity @Home • Overall worker productivity has not changed much – most report similar or even better productivity. They have embraced flexible working hours and no commute as well as having fewer distractions. • Nearly all employers are understanding of those who are less productive. US (May/June 2020) LC1 – How productive are you now that you are working from home? Base: (708) LC2yes – Why are you more productive? Base: (223) LC2no – Why are you less productive? Base: (165) LC2understanding – Do you feel your company has been understanding about your decreased productivity? Base: (165) More 32% Less 23% The same 45% 67% 65% 62% 1% Flexible working schedule No commute time Less distractions Other Productivity from Home More Productive 67% 47% 32% 7% Too many distractions Not properly set up Need help from co- workers that's harder to get Other Company Understanding of Decreased Productivity Yes 92% Less Productive Children at home: 27% Worked from home prior to COVID-19: 16%
  10. 10. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Productivity @Home US (May/June 2020) LC3 – Do you feel that your company has the right technology in place for you to be productive while working outside of the office? Base: All respondents (1004) LC4 – How has working from home changed how accessible you are to your co-workers? Base: (708) LC5 – Have you gotten to know your co-workers better in the past few months? Base: (708) Yes 82% Right Technology 22% 63% 14% I'm more accessible than I was before I'm just as accessible as I was before I'm less accessible and more protective of my personal time Accessibility to Co- workers 16% 12% 7% 7% 58% Yes, we have had more online social activities Yes, we have taken the time to check in more than when we were in the office Yes, we're communicating 'live' more Yes, we all understand when kids, pets and family members enter a video feed No NET YES 42% (51% managerial, 31% non) Have you gotten to know your co-workers better? • Most companies have the right technology in place and nearly all have ensured workers have at least as much access to their co-workers as before the pandemic. • Slightly less than half of workers have gotten to know their co-workers better as a results of the pandemic.
  11. 11. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Productivity @Home US (May/June 2020) A1c – What are your favorite places to work remotely (when there are no restrictions)? Base: All respondents (1004) LC6 – If your company will allow you to work from home long term, will you relocate? Base: All respondents (1004) LC7 – What do you miss most about being at work? Base: Currently working from home (585) 10% 6% 7% 65% 12% Yes, I will move to a new area of my city Yes, I will move to a new city Yes, I will move to a new state No, I will not move I will not be able to work from home long term 23% 77% Willing to Relocate 25% 23% 11% 7% 7% 6% 5% 2% 14% Collaborating with teams in person Ability to just 'drop in' and chat with someone The energy of lots of people in one place The distinct end to the workday Quiet place to work / distraction free Eating out / food at the office Direct access to my supervisor Other Nothing, I prefer to work remotely Missing Most at Work 70% 17% 13% 13% 6% 1% 17% Home Outdoors Co-work office Coffee shop Library Other I never work remotely Favourite Remote Workspaces • When not working in the office, most employees would rather work from their home than elsewhere. Most workers would not move even if their employer allows them to continue to work from home. Workers cite missing the ability for informal meetings with others in the office.
  12. 12. ©2020 Adobe. All Rights Reserved. Adobe Confidential. 40% 40% 31% 22% 14% 44% 38% 29% 21% 14% Video Conferencing US (May/June 2020) QL15 – Do you find video conferencing more productive than in-person meetings? Base: All respondents (1004) QL16 – Are you experiencing video conferencing fatigue? Base: All respondents (1004) Yes 33% No 67% Yes 34%No 66% Video Conferencing is More Productive Experiencing Video Conferencing Fatigue Worked from home prior to COVID-19: 50% Post-graduate: 47% Has children at home: 45% Managerial role: 39% $100,000+ income: 38% Currently working from home: 37% Post-graduate: 48% Worked from home prior to COVID-19: 42% Has children at home: 40% Managerial role: 39% Currently working from home: 38% Male: 38% • Although video conferencing is more popular among younger generations, only one-third of workers feel is it more productive than in-person meetings. • Additionally, a similar number of workers are starting to experience video conferencing fatigue.
  13. 13. ©2020 Adobe. All Rights Reserved. Adobe Confidential. US (May/June 2020) QL18 – How do you share and review files with colleagues now that you are working remote? Base: All respondents (1004) QL19 – Do you find version control to be an issue when reviewing documents? Base: All respondents (1004) Sharing Documents 37% 20% 21% 6% 5% 10% 20% 14% 13% 7% 8% 6% 8% 8% 11% 6% Ranked 1 Ranked 2 Ranked 3 Methods of Sharing/Reviewing Files Yes 23% No 77% Issues with Version Control NET Top 3 63% 41% 41% 24% 19% 14% Other Gen Z: 37% Worked from home prior to COVID-19: 33% Google Drive ranked first: 30% Managerial role: 28% Has children at home: 31% Post-graduate: 31% $100,000+ income: 27% Male: 26% • Microsoft Office 365 is the most used method to share and review files followed by both Google Drive and Adobe Acrobat. Few have issues with version control.
  14. 14. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Attachments & Signatures 50% 26% 23% Digital 50/50 Physical How Documents are Signed Links 12% Attachments 88% 32 % 15 % Do you find file attachments less productive? (YES) Do you find links less productive? (YES) Method of Sending/Receiving Documents via Email Worked from home prior to COVID-19: 64% Millennials: 56% Currently working from home:58% $100,000+ income: 56% Graduated college: 54% Managerial role: 53%US (May/June 2020) QL17 – How do you usually send and receive documents/files via email? Base: (1004) QL17attachment – Do you find sending an attachment to be less productive than sending a link to a file? Base: Attaches documents (887) QL17link - Do you find sending a link to be less productive than sending a file attachment? Base: sends links (117) QL20 – Do you sign documents digitally (electronic signature) or physically (wet signature) the most? Base: Excl. does not apply (761) • Nine in ten workers send files as attachments, which nearly all find as being more productive. • At least half of documents are being digitally signed, particularly among younger workers.
  15. 15. Checking Email & Other Communication Channels
  16. 16. ©2020 Adobe. All Rights Reserved. Adobe Confidential. ↑↓ = Significant differences observed at 95% confidence level. Time spent checking email 16 Chart Title Minutes Spent Each Weekday Checking Email 256 210↓ 198 209 202 209 142↓ 162↑ 143 ↓ 113 ↓100 150 200 250 300 1 2 3 4 5 Work Email Personal Email 84% open 63% useful 56% open 37% useful Work Emails Personal Emails US (May/June 2020) Base: All respondents (1,004) q6a/b .. Please estimate the number of minutes you spend each weekday checking your email Q3_a/b (% of emails you open) and Q4_a/b (% of emails you find useful) • Time spent checking personal email continues to decrease and open rate and usefulness of personal emails continues to lag those of work emails.
  17. 17. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Frequency of Checking Emails 17 Work emails are checked for 3+ hours and frequently outside of work . People spend less time checking personal email but frequency of checking at work is high. • Males check most often. • Over half of traditionalists never check their personal email at work. ↑↓ = Significant differences observed vs. 2018 at 95% confidence level. ↑30% 39% 9% 12% 10% 24% 43% 10% 13% 10% 10% 51% 13% 15% 11% 8% 52% 15% 14% 11% 2020 2019 Never Every few hours Every hour Multiple times per hour Constantly US Results (July 2019); Base: All respondents (1,002), (May/June 2020); Base: All respondents (1,004) q1 – While at work, how often do you typically check your personal email in a given day? q2 – Outside of normal work hours, how often do you check your work email in a given day? q2a – In 2020, has the frequency of checking your personal email... Checking Emails Often? Over 3 hours (202 minutes) checking work email each day Over 2 hours (113 minutes) checking personal email each day Frequency of checking personal email while at work Frequency of checking work email outside of normal work hours 29% 67% 4% Increased Not changed Decreased Personal email checking frequency in 2020 Although hours may be down, workers are checking personal email slightly more often in 2020.
  18. 18. ©2020 Adobe. All Rights Reserved. Adobe Confidential. US Results (May/June 2020) Base: All respondents (1,002) *Work messaging app new in 2020 - also remove “while commuting” from all levels q7 – It's a workday, and you've just woken up. After you wake up, how long does it typically take you to check your work email? q7b – It's a workday, and you've just woken up. After you wake up, how long does it typically take you to check your personal email? q7c – It's a workday, and you've just woken up. After you wake up, how long does it typically take you to look at a social media app? q7d - After you wake up, how long does it typically take you to look at a work messaging app (like Slack, Teams chat)? 20% 31% 30% 24% 26% 37% 27% 25% 53% 12% 11% 43% 20% 32% 8% When Media Is First Checked 18 It's a workday, and you've just woken up. After you wake up, how long does it typically take you to check yo Work Email Personal Email Social Media While getting ready/eating breakfast Still in bed When I get to work On a break at work* Millennials and Gen Z are driving the change to check work email while still in bed. Work Messaging App* • About half of workers will check their work email and messaging apps before work. Only one in nine are checking personal email when they get to work.
  19. 19. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Communications Methods @Work 19 Email Phone Text messaging Video conferencing or video chat Instant messaging (e.g., Facebook Messenger, Jabber, Gchat, Skype) Face-to-face conversations/in-person meetings File sharing service (e.g. Dropbox, Box, Adobe Document Cloud) Enterprise social network (e.g., Yammer or Slack) Social media Other Millennials (A) Gen X (B) Boomers (C) 79% 53% 41% 43% 42% 25% 24% 19% 16% 1% 83% 56% 46% 39% 36% 29% 21% 9% 10% 1% 82% 63% 52% 37% 24% 31% 12% 5% 4% 3% US Results (May/June 2020) Base: Millennials (462), Gen X (239), Baby Boomers (215) q11a – Today, which of the following communication methods do you use regularly to interact with colleagues at work? ↑↓ = Significant higher/lower than all other age groups combined at 95% confidence level. ↓ Today, which of the following communication methods do you use regularly to interact with colleagues at work? ↑ ↑ ↑ ↑ ↓ ↑ ↓ ↑ ↓ ↓ ↑ ↓ • Although email and phone still dominate work communication, instant messaging, file sharing, enterprise social networks, and social media are more popular among millennials.
  20. 20. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Video conferencing or video chat Email Instant messaging (e.g., Facebook Messenger, Jabber, Gchat, Skype) Phone Text messaging File sharing service (e.g. Dropbox, Box, Adobe Document Cloud) Social media Enterprise social network (e.g., Yammer or Slack) Face-to-face conversations/in- person meetings Other Results are consistent across generations Tools used when remote working Has remote work changed the way you communicate with your work colleagues? It hasn't 42% Somewha t 47% It has completel y changed 11% 50% 34% 43% 28% 20% 16% 14% 19% 8% 0% 57% 43% 37% 30% 31% 11% 11% 4% 3% 1% 52% 37% 23% 33% 34% 10% 3% 4% 3% 3% Which communication tools are you using more? ↑ ↓ ↓ ↓ ↓ ↓ ↑ ↓ ↓ ↑ Millennials (A) Gen X (B) Boomers (C) ↑↓ = Significant higher/lower than all other age groups combined at 95% confidence level. US Results (May/June 2020) q12a - Has remote work changed the way you communicate with your work colleagues? Base: All respondents (1004) q12aa - Which communication tools are you using more? Base: Work has changed (Millennials 272, Gen X143, Baby Boomers 115) • Three in five workers have found that report work has changed how they communicate with video chatting, email, and instant messaging being used more.
  21. 21. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Checking in @ work during life situations 21 During which of these situations have you checked your email or social media? BC BC AC C B B C Email Usage US Results (May/June 2020) Base: Millennials (462), Gen X (239), Baby Boomers (215) q10a – In the last month, during which situations have you checked your work email? (Multi-response) q10b – In the last month, during which situations have you checked your personal email? (Multi-response) q10c – In the last month, during which situations have you checked your social media app? (Multi-response) ↑↓ = Significant higher/lower than all other age groups combined at 95% confidence level. Millennials Gen X Boomers Millennials Gen X Boomers Millennials Gen X Boomers While watching TV/movie 40% 38% 29% ↓ 66% 72% ↑ 60% 64% ↑ 60% 45% ↓ While in bed 35% ↑ 26% 9% ↓ 67% ↑ 49% ↓ 27% ↓ 63% ↑ 43% ↓ 24% ↓ While on the phone 40% ↑ 31% ↓ 34% 39% ↑ 32% 28% ↓ 38% ↑ 24% ↓ 18% ↓ While in the bathroom 26% ↑ 15% ↓ 7% ↓ 48% ↑ 33% 21% ↓ 48% ↑ 30% ↓ 15% ↓ During a meal with others 26% ↑ 21% 12% ↓ 34% ↑ 28% 18% ↓ 37% ↑ 24% 11% ↓ While in a work meeting 49% ↑ 42% 36% ↓ 24% ↑ 14% 8% ↓ 20% ↑ 10% ↓ 6% ↓ While walking 25% ↑ 18% 9% ↓ 32% ↑ 22% 17% ↓ 37% ↑ 18% ↓ 9% ↓ While in a video conversation 29% ↑ 22% 17% ↓ 18% ↑ 12% 7% ↓ 21% ↑ 9% ↓ 7% ↓ While working out 15% ↑ 8% ↓ 7% ↓ 21% ↑ 10% ↓ 7% ↓ 21% ↑ 7% ↓ 6% ↓ While driving 9% ↑ 5% 2% ↓ 10% ↑ 5% ↓ 6% 11% ↑ 3% ↓ 2% ↓ None of these 17% ↓ 27% 37% ↑ 5% ↓ 9% 22% ↑ 9% ↓ 20% 42% ↑ Work Email Personal Email Social Media • Most workers report checking their personal email and social media while watching tv, in bed, and in the bathroom. Work emails are often checked during meetings, while on the phone, and while watching TV. • Millennials are most likely to check their work and personal emails and social media while doing other activities.
  22. 22. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Appropriate Tools for Work Situations Email Usage US Results (May/June 2020) Base: All Respondents (1,004) q14a - Prior to work changes due to COVID-19, which of the following would you have considered the most appropriate communication method for... q14b - And today, which of the following would you have considered the most appropriate communication method for... Before and since COVID-19, what is the most appropriate communication method for... Before Now Before Now Before Now Before Now Before Now Before Now Before Now Before Now Email 34% 39% 31% 43% 34% 45% 30% 37% 39% 53% 55% 62% 42% 52% 16% 24% Face-to-face conversations/in- person meetings 18% 9% 37% 18% 34% 15% 33% 17% 32% 15% 16% 8% 31% 14% 60% 35% Phone 11% 10% 13% 14% 11% 14% 17% 21% 8% 9% 6% 6% 6% 9% 10% 20% Video conferencing or video chat 2% 4% 6% 11% 6% 9% 4% 7% 7% 10% 6% 7% 5% 10% 4% 11% Instant messaging (e.g., Facebook Messenger, Jabber, Gchat, Skype) 14% 15% 4% 4% 5% 5% 5% 5% 4% 4% 4% 4% 4% 3% 2% 2% Text messaging 12% 14% 3% 3% 4% 4% 5% 6% 3% 3% 4% 5% 4% 4% 2% 2% Enterprise social network (e.g., Yammer or Slack) 6% 5% 2% 3% 3% 3% 2% 3% 2% 3% 3% 4% 2% 3% 1% 1% Social media 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 3% 2% 2% 2% 2% 2% File sharing service (e.g., Dropbox, Box, Adobe Document Cloud) 2% 2% 2% 1% 2% 2% 2% 2% 3% 1% 2% 2% 3% 2% 1% 1% Other 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 1% Delivering feedback Quitting your jobA brief question Addressing an issue Asking for help on a big project Alerting your boss of an important issue Suggesting a new approach or idea A status update on a project • Email, video conferencing, and to a lesser extent, phone have all become more appropriate during COVID-19 (with face-to-face meetings decreasing).
  23. 23. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Handling well 48% Mostly well, a few are tone deaf 44% Many are inappropriate 8% Brand Marketing Emails US (May/June 2020) Q15d – From your perspective, are brands striking the right tone when it comes to emails related to the COVID-19 pandemic? Base: (1004) Q15b – In today's environment, what type of consumer brand content in your personal email are you most likely to read/engage with?? Base: All respondents (1004) Q15c – In today's environment, what type of B2B brand content in your work email are you most likely to read/engage with? Base: (1004) Consumer Brand Content Engagement B2b Brand Content EngagementBrand’sTone in Emails 67% 55% 26% 26% 2% Offers/discounts Information on product or service changes (i.e. shipping delays, store closures, shorten hours, etc.) Tips and tricks (i.e. fitness tips, indoor activities or recipes etc.) Information on what they are doing to protect their employees and customers Other 51% 35% 32% 31% 5% Information on product or service changes (i.e. shipping delays, store closures, shorten hours,… Information on what they are doing to protect their employees and customers Offers/discounts Tips and tricks to help you navigate this challenging time (stories of how other… Other • Most brand emails are striking the right tone. • Offers/discounts and information on product changes are the most engaging for consumers right now while business are most interested in information on product changes.

×