Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Adobe Digital Insights -- Connected Car 2019

1,045 views

Published on

As we becomes ever more connected to the digital world, the cars we drive are no exception. With the rise in demand for hybrid/electric cars, consumers are looking for more ways to elevate their driving experiences (ie. voice assistants, WiFi capabilities, self-driving)

Published in: Marketing
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download Full doc Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download PDF EBOOK here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download Full doc Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download PDF EBOOK here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download Full doc Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download PDF EBOOK here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/u4j8qjc } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • +++++++++++++++++++++++++++++++Ebook pdf/fb2 == Copy link to Download https://ebooksfreede.com/load/Adobe_Digital_Insights_--_Connected_Car_2019.pdf +++++++++++++++++++++++
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • +++++++++++++++++++++++++++++++Ebook pdf/fb2 == Copy link to Download https://ebooksfreede.com/load/Adobe_Digital_Insights_--_Connected_Car_2019.pdf +++++++++++++++++++++++
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Adobe Digital Insights -- Connected Car 2019

  1. 1. CONNECTED CAR INSIGHTS ADOBE DIGITAL INSIGHTS
  2. 2. Connected Cars: Key Findings CONNECTED CAR | Oct 2019 • Interest in Connected Car Features is rising and traffic to Connected Car pages is making up a larger share of visits to car manufacturer sites • Drivers that have Voice control or Voice Assistant support are making strong use of the technology; half of all drivers are wanting more connected car features and support, so they can be less reliant on smartphones • Voice Assistants and self-driving features like park/lane assist are emerging as key buying factors, when making car purchases • A Third of Gas Powered Car drivers are considering an Electric or Hybrid Car, as their next car purchase • The majority of drivers have concerns about self-driving cars, due in part to news about public malfunctions, in recent years; electric/hybrid car drivers are much more supportive of self-driving cars
  3. 3. Interest for Connected Car Info is on the Rise • Visits to pages containing connected car information have increased 35% since January 2019 while non- connected car pages have only seen a 5% growth in the same time period. • Additionally, connected car pages are now contributing 12% more to overall car website traffic than in January 2019. CONNECTED CAR | Oct 2019
  4. 4. State Interest in Connected Car Features • When controlling for population, drivers in certain states with stricter distracted driving laws are showing more interested in connected car features and support. CONNECTED CAR | Oct 2019
  5. 5. Car Voice Assistants Boast Strong Utilization • 1 in 4 drivers say that the car they drive has some type of built-in voice control functionality. • 39% claim to use their car voice assistant daily. • 1 in 3 drivers say a built-in voice assistant is a factor in their car buying decision. CONNECTED CAR | Oct 2019
  6. 6. Gas vs. Electric/Hybrid Car Owners CONNECTED CAR | Oct 2019 • Electric car owners are 50% more likely to use the built-in voice assistant in their car daily, than Gas Powered car drivers • 1 in 3 Gas powered car drivers say they are considering an electric or hybrid vehicle, as their next purchase • Electric/Hybrid car drivers are twice as likely to feel comfortable getting picked up by a self-driving car than Gas-powered car drivers • Almost half of the electric/hybrid car owners are Millennials, while gas cars are distributed normally across age groups • 60% of gas powered car drivers say they would be more willing to purchase an electric car if charging stations were more available, had a longer range, and were more affordable.
  7. 7. Self Driving Car Interest • 40% of drivers are in favor of self- driving cars being available for purchase. • Top activities of interest while being driven in a self-driving car include eating and drinking, sending messages, doing work, and sleeping. • 44% of drivers say having a car with self-driving features, i.e. lane assist, parking assist, etc. is a factor in their car buying decision. CONNECTED CAR | Oct 2019
  8. 8. Self Driving Car Concerns • Electric or hybrid car drivers are twice as likely to feel comfortable getting picked up by a self-driving car than gas powered car drivers. • Electric or Hybrid car owners are far more in favor of self-driving cars. CONNECTED CAR | Oct 2019
  9. 9. Visit our website: adobe.ly/AdobeInsights Sign up for email alerts: http://www.cmo.com/ Follow us: @adobeinsights Methodology and Glossary CONNECTED CAR | Oct 2019 • Between September 24th-30th, 2019 1,040 U.S. adults aged 18+ completed a survey about connected car features, self-driving cars. All respondents were required to have a US license and own a smartphone. • Adobe’s “Connected Car” report used Adobe Analytics to analyze over 1 trillion visits to websites, including many of the world’s leading automotive sites, to better understand how consumers research car options on digital channels, for purchase.

×