Infographic: Marketers Undervalue Email
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Over 67% marketers around the world agree email is the most effective marketing tool – learn why.
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Social connections
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How do I stop wasting money every day on stuff that doesn’t work?
Sounds familiar?
Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing.
This slide deck goes along with a webinar by Pinpointe and award-winning marketing expert & strategist Antoine Dupont. It shows you tools and techniques for effectively creating remarkable content that generates more leads while growing your business.
By focusing on quality vs. quantity and bull’s eye research, you’ll learn how to create content people want to watch & read and do business with you.
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· Understand what works and doesn’t work anymore
· How to be effective with video marketing
· Why Facebook is grossly misunderstood
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· How to effectively use email in your content marketing strategy
· How to stop thinking conversion and focus on the experience
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Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
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- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
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In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to:
Track all cross-channel traffic
Attribute traffic to different campaigns
Understand the impact of A/B testing
See what elements of your campaign are producing the greatest ROI
And more…
If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view.
This is the slide deck that goes along with the webinar.
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This slide deck is from a webinar you can find at https://email-marketing.pinpointe.com/webinar-5-types-of-videos-your-business-needs-to-grow-dupont
People love to watch videos!
A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in a shorter amount of time. And if done right, your videos will strike an emotional cord that’ll drive your customers to act.
This deck (and on-demand event) covers the top five videos every business should have and what you need to know to get started with video marketing.
After viewing this deck and the webinar that goes along with it, you’ll walk away with a clear understanding of:
• What types of videos generate engagement
• How to create a high-quality video with a small budget
• How to produce content your audience cares about
• Where to post and promote your content
• And more…
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This slide deck goes along with an on-demand webinar that can be found at http://email-marketing.pinpointe.com/webinar-create-email-plan-for-funnel-ristow
In these slides you see how to create an integrated email marketing plan that addresses all objectives in your sales and marketing funnel – from building brand awareness and nurturing the lead to converting the business.
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For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers.
This slide deck goes a long with an on-demand webinar (XXX) that uncovers eight different instances when you can strategically utilize email marketing to draw your audience in and make a big impact that creates raving fans.
Treating common email marketing problems webinar slides
This slide deck goes with a webinar that can be downloaded at http://email-marketing.pinpointe.com/webinar-diagnosing-treating-common-email-marketing-problems-mcewen
The Email Doctor Is In…
Email marketers have great intentions when they create an email, but there are so many small decisions to make that affect the end results. From poorly-placed CTAs to novel-size messages, these are just a couple of the problematic symptoms marketers deal with.
This deck looks at actual examples of broken email campaigns and provides a diagnose of the issues.
A Few Items Covered:
Email layout and design
Best writing practices
Personalization techniques
CTA wording and placement
Social connections
If you’re looking to get your emails in perfect sending condition – you’ll want to check out this slide deck.
Google Ads vs. Facebook Ads
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This slide deck goes along with a webinar, which you can find at http://email-marketing.pinpointe.com/webinar-how-to-create-ultimate-marketing-trifecta
To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics.
When you combine email, content, and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future.
This deck shows you how to combine these three elements to maximize your marketing reach.
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You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell.
In these webinar slides, marketing conversion expert Antoine Dupont shows you a proven communication formula that has been used on thousands of websites. After viewing the slides (and webinar,) you’ll have a good understanding of how to craft a good marketing story that works and why it’s the most powerful tool to compel the human brain (and pocketbook).
These slides go with the webinar The Secret to Turning Your Website into a Conversion Machine, which can be found at http://email-marketing.pinpointe.com/webinar-webinar-turn-your-website-into-conversion-machine-dupont
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Email is still proven to be the best ROI of any marketing channel …regardless of your industry.
With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers.
This deck explores 30 (actually more) of the best and most practical ways to improve your email campaigns. It challenges your current email conceptions and shows you just why this channel continues to be vitally important for marketers.
This deck go with a webinar found at http://email-marketing.pinpointe.com/webinar-30-tactics-to-take-your-emails-from-zero-to-hero-barber.
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This slide deck goes along with a webinar. To watch the on-demand webinar, go to http://email-marketing.pinpointe.com/webinar-email-marketing-bootcamp-lisa-furgison-mcewen
Marketers, fall in!
It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place.
This deck (partnered with the on-demand webinar) provides a detailed plan to grow your email list in just two weeks.
What you'll view:
- A day-by-day plan to grow your email list
- New tools you can use to collect emails online
- Tips on form creation and placement
- Common mistakes made during list growth
- And more...
Webinar Slides | How to Create Videos for Your Business People Want to Watch
Video marketing is taking consumers by storm…
It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kinds of stats, don’t you think it’s time to learn more about video marketing?
Pinpointe has partnered with video marketing specialist, Antoine Dupont, to bring you a special on-demand webinar that covers everything you need to know to get started with video marketing. You can view the webinar at http://email-marketing.pinpointe.com/webinar-create-marketing-videos-dupont
These are the slides that accompany the webinar.
Walk away from the webinar with a good understanding of:
- How to create a high-quality video with a small budget
- The best marketing channels to promote your video
- Content selections
- Video length/time
- And more…
Antoine has created 100s of videos for businesses to help them grow and get ahead of their competition, and during the on-demand event, he will be sharing his knowledge with you.
15 Email Marketing Tools & Apps Every Marketer Needs in 2018 [Webinar Slides]
Stop wasting your time searching for those perfect email marketing tools! Email marketing is an efficient way to reach customers, but there is a lot of preparation to get a campaign just right. In this coming year, why not make it even easier to create and send stunning emails that get read and clicked?
This slide deck covers the latest tools and apps that can help make email marketing a breeze in 2018, including those that will help you:
Edit images
Check content for errors
Review emails for spam potential
Automate emails
And more...
How to Create eNewsletters That Your Subscribers Will Love (and Want to Share)
Want your customers to love & share your email newsletters?
Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this deck, you'll see samples of modern eNewslettersthat your subscribers will not only read but share with others.
View the accompanying webinar at http://email-marketing.pinpointe.com/webinar-create-an-enewsletter-that-your-subscribers-will-love-mcewen where you'll see:
The effectiveness of eNewsletters
How eNewsletters have evolved over time
A break down the components of an effective eNewsletter
Tons of examples of bad and good eNewsletters
And more!
Why Your Email Campaigns Aren’t Getting the Responses You Desire
Learn What You're Doing Wrong and How to Fix It...
You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses from their email campaigns.
These slides look at problems that many companies make when building and sending campaigns, including:
Email frequency
Selling a product vs. solving a problem
Call to action blunders
Campaign landing page mistakes
And more…
8 Ways to Amplify & Distribute Marketing Content for Lead Generation
Want to learn how to promote your marketing content to the right audience?
Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people?
View the webinar that goes along with these slides at http://email-marketing.pinpointe.com/webinar-8-ways-to-amplify-distribute-marketing-content-for-lead-generation-michael-reynolds
How to Create Craveable Marketing Content That Attracts & Keeps Customers
To watch the webinar that goes along with these slides, go to http://email-marketing.pinpointe.com/how-to-create-craveable-marketing-content-lisa-mcewen
Are you looking to acquire and retain customers but aren’t sure which marketing tactics can help achieve these goals?
In this deck, you'll see the ways to create and use awesome content that subscribers crave, along with:
- Types of content to create
- Writing tricks that encourage customers to act
- Effective ways to distribute content via email and social
- Plus more +++
From creating blog articles to emailing retention-focused messages, this deck will give you the inspiration you need to boost business with great content.
27 Design & Content Tips for Creating Clickable Email Campaigns
To watch the webinar that goes along with these slides go to http://email-marketing.pinpointe.com/27-email-design-and-content-tips-eryn-branham
A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s).
This slide deck provides plenty of tips and examples on creating stunning email campaigns that get read and clicked.
What you can expect to see:
Recent Trends – Includes lots of examples
Content Tips – Message, text length, hierarchy, and identity
Design Tips – Layout, branding, colors, images, and fonts
Before and Afters or email campaigns
Beyond A/B Testing: How to Take Your Split Tests to the Next Level
It’s a fact – split testing increases conversions…
But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long.
These slides cover how to create and implement successful multi-variant tests for both email campaigns and landing pages.
See plenty of examples and get answers to the top questions marketers about split testing, including:
What is split-testing?
What content and elements should I split test?
How do I know which subject lines work best?
How many subscribers will I need in order to obtain accurate results?
What variations should I test on my landing pages?
How long do I run a split test experiment for?
In addition, you’ll learn how to interpret the results of your split test and translate the data into action.
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15 Email Marketing Tools & Apps Every Marketer Needs in 2018 [Webinar Slides]
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