Inflight and the Internet –The Last Frontier
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Session held on Monetization 2.0 Camp on July 12th, 2008 at zanox GAP Campus in Berlin, Germany by Julius Toh.
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Legacy carriers American, Delta, and United are often viewed as the dinosaurs of the industry.
They are saddled with huge operating costs and fleets that have different types of aircrafts, which
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as improved Web and app experiences. United, for example, recently announced Wi-Fi and
personal device entertainment will be installed in its fleet of regional jets. Implementation is a bit
haphazard (you never really know which plane actually has Wi-Fi, for example), and rollout will
last into next year (and beyond), but the legacy carriers definitely deserve some praise, after
years of declining service..
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We looked for features including mobile apps, mobile boarding passes, online check-in, Wi-Fi,
video on demand, personal device (streaming) entertainment, live television, and power, as well
the use of social media and any extras like airport upgrades.
Legacy carriers American, Delta, and United are often viewed as the dinosaurs of the industry.
They are saddled with huge operating costs and fleets that have different types of aircrafts, which
means they are slower to implement changes.
But changes are happening. All three (Delta especially) are aggressively upgrading their planes
with Wi-Fi, advanced video-on-demand systems, streaming content, and power outlets, as well
as improved Web and app experiences. United, for example, recently announced Wi-Fi and
personal device entertainment will be installed in its fleet of regional jets. Implementation is a bit
haphazard (you never really know which plane actually has Wi-Fi, for example), and rollout will
last into next year (and beyond), but the legacy carriers definitely deserve some praise, after
years of declining service.
Solution
We looked for features including mobile apps, mobile boarding passes, online check-in, Wi-Fi,
video on demand, personal device (streaming) entertainment, live television, and power, as well
the use of social media and any extras like airport upgrades.
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They are saddled with huge operating costs and fleets that have different types of aircrafts, which
means they are slower to implement changes.
But changes are happening. All three (Delta especially) are aggressively upgrading their planes
with Wi-Fi, advanced video-on-demand systems, streaming content, and power outlets, as well
as improved Web and app experiences. United, for example, recently announced Wi-Fi and
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Commercial Aviation - In Flight Entertainment and Communication Market.pdf
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The document discusses airborne internet, which aims to provide broadband internet access from aircraft flying at high altitudes rather than from satellites. It would work by having aircraft equipped with wireless networking equipment circling overhead to relay data. This could provide internet access to more remote areas at faster speeds than satellite internet, while being cheaper to implement than launching satellites. The document covers the history of the concept and discusses companies working on implementation using planes, blimps, and other aircraft to deliver airborne internet access to users on the ground.
Airborne Internet
Airborne Internet aims to provide high-speed wireless internet connectivity by placing aircraft in fixed flight paths overhead of hundreds of cities. The network would deliver speeds of around 25Mbps for business and 5Mbps for homes using aircraft flying at 51,000 feet. The Airborne Internet Consortium is a nonprofit that develops open standards for digital aviation communications over this airborne network, called HALO. Key applications include air traffic control tracking, in-flight monitoring, and providing internet access to passengers in aircraft.
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This document analyzes inflight Wi-Fi availability on US and international flights based on data from Routehappy. It finds that flyers can now expect Wi-Fi on 38% of domestic US flights, with Delta, Southwest, and US Airways having the most flights equipped. Virgin America and AirTran stand out for offering Wi-Fi consistently on 100% of their fleets. International Wi-Fi is also expanding, with 38 daily international flights from the US offering full-flight access.
S T U D E N T L E A R N I N G O B J E C T I V E SAfter c.docx
S T U D E N T L E A R N I N G O B J E C T I V E S
After completing this chapter, you will be able to answer the
following questions:
1. What are the principal components of telecommunications
networks and key networking technologies?
2. What are the main telecommunications transmission media
and types of networks?
3. How do the Internet and Internet technology work, and how
do they support communication and e-business?
4. What are the principal technologies and standards for wireless
networking, communication, and Internet access?
5. Why are radio frequency identification (RFID) and wireless
sensor networks valuable for business?
Telecommunications,
the Internet, and
Wireless Technology
L E A R N I N G O B J E C T I V E S
6C H A P T E R
190
IS
B
N
1-256-42913-9
Essentials of MIS, Ninth Edition, by Kenneth C. Laudon and Jane P. Laudon. Published by Prentice Hall. Copyright © 2011 by Pearson Education, Inc.
191
CHAPTER OUTLINE
Chapter-Opening Case: Los Angeles International
Airport Soars with New Networking Technology
6.1 Telecommunications and Networking in Today’s
Business World
6.2 Communications Networks
6.3 The Global Internet
6.4 The Wireless Revolution
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LOS ANGELES INTERNATIONAL AIRPORT SOARS WITH NEW NETWORKING
TECHNOLOGY
What does it take today to be a state-of-the art international airport? Los Angeles
World Airports (LAWA) is trying to answer this question. LAWA is the department of
the City of Los Angeles, California, that owns and operates Los Angeles International
Airport (LAX), the Van Nuys Airport, the LA/Ontario International Airport, and the
LA/Palmdale Regional Airport. These airports’ physical facilities and IT infrastructure
were out of date. The new generation of giant aircraft with very large wingspans didn’t
fit most of LAWA’s existing airport gates. What’s more, LAWA needed more powerful
computing and networking capabilities to make its operations more efficient and
convenient for travelers.
To recapture its place among first-rate international airports, LAWA began upgrading
both physical facilities and IT infrastructure at Los Angeles International Airport’s Tom
Bradley Terminal in late 2006. All projects will be completed by 2013. The terminal will
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Essentials of MIS, Ninth Edition, by Kenneth C. Laudon and Jane P. Laudon. Published by Prentice Hall. Copyright © 2011 by Pearson Education, Inc.
192 Part II: Information Technology Infrastructure
almost double in size, and the entire airport will have a new Ethernet local-area network
(LAN). LAX’s network is linked to LAWA’s other airports.
LAWA management wants to make its network available to the 70 airlines that use its
airports to generate additional revenue and defray costs. The airlines will be billed for these
technologies on a usage basis. Larger airlines will probably continue to use.
REPORT ON :- Airborne internet
The document discusses proposals for an airborne internet network that would use aircraft flying at high altitudes to broadcast wireless internet signals over large areas. It would function similarly to satellite internet but with lower latency. Several companies have proposed networks using different types of aircraft from lightweight planes to blimps and solar-powered drones. The aircraft would carry networking equipment and broadcast signals to antennas on homes and businesses, overcoming limitations of land-based internet infrastructure. The airborne internet is meant to complement rather than replace existing internet options. One network called HALO would use a specially designed plane called Proteus that could stay aloft for 18 hours while broadcasting internet over a 75 mile area.
Jetblue Midterm Project_sgay.Pdf
JetBlue was founded in 1999 with a mission to bring humanity back to air travel. It announced plans for live TV on all flights and had its first flight in 2000. Over the next several years it grew rapidly, adding amenities like more legroom and launching programs like TrueBlue rewards. By the mid-2000s it had over 100 planes and was offering services like in-flight WiFi not found with other US airlines. As it grew, it focused on aspects like safety, customer service and low fares to remain competitive in the mature airline industry.
Air Transport evolution by Luis S Francisco
This document discusses the evolution of air transport and technologies over time, from the early days of air travel to modern innovations. It covers the development of reservation systems, global distribution systems (GDS), direct sales, and how the internet has impacted the airline industry and distribution of travel products. Key topics include the emergence of computerized reservation systems in the 1960s/70s, the rise of major GDS providers in the 1980s, direct sales by airlines in the 1990s, and how alliances and quality carriers have helped airlines survive competitive pressures.
Broadband
The document discusses the concept of an "Airborne Internet" which would provide broadband connectivity between aircraft and ground networks. It originated from NASA's Small Aircraft Transportation System program, which needed a robust communications channel between aircraft. This concept envisions aircraft being connected in a peer-to-peer network using broadband radios, analogous to how computers are connected on networks. Implementing an Airborne Internet could enable greater capabilities for air transportation systems and open up new operating models for the industry.
One Web overview for Future Sat Africa
This document discusses OneWeb, a company that aims to provide global internet access through a constellation of low Earth orbit satellites. It summarizes OneWeb's value proposition of delivering high-speed, low latency internet access globally using satellites. The document outlines key aspects of OneWeb's system including the planned satellite constellation, low-cost satellite production, planned ground infrastructure including gateways, and user terminal equipment. It also discusses various market applications that OneWeb's system could serve such as enterprise/small business, consumer, government, cellular backhaul, and more.
Air transport evolution 2011 by Luis Francisco
This document discusses the evolution of air transport and technology from the 1960s to present day. It covers the development of computer reservation systems (CRS) by airlines in the 1960s-1970s and the rise of global distribution systems (GDS) like Galileo, Worldspan, and Amadeus in the 1980s. It also discusses how the internet led to direct sales by airlines on their websites, challenging the traditional role of travel agencies. Finally, it contrasts the low-cost carrier model with airlines that have adopted a "healthy quality" approach with luxury amenities on long-haul flights.
From Digital Home to Mobile Universe
The document discusses emerging trends in technology including the growth of blogging and mobile internet access. It describes how technologies are converging to allow media consumption anywhere through devices like smartphones, tablets, and streaming services. New applications of technologies like digital cameras, WiFi, and Bluetooth in mobile devices are changing how people access content and share media.
marketing research on boeing
The Boeing Company provides an overview of its organization, leadership, core competencies, and situation analysis. It discusses its two main business segments, corporate functions, mission and values. Boeing also summarizes its Connexion in-flight internet service, including its high costs, low usage rates, and marketing mistakes. It finds that Connexion's $500,000+ installation costs per plane and lack of customers led to huge losses despite over $1 billion invested over 6 years. Recommendations include smarter market research, understanding airlines as gatekeepers not customers, and accessibility to gain network effects.
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