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Vermont Adaptive Ski & Sports - #GivingTuesday Prezi


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Get Ready for #GivingTuesday: How to Mobilize a Successful Campaign
Wednesday, September 16

Panelist: Kim Jackson, Director of Communications for Vermont Adaptive Ski & Sports

Published in: Technology
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Vermont Adaptive Ski & Sports - #GivingTuesday Prezi

  1. 1. #GivingTuesday#vtadaptive #sportsforeverybody
  2. 2. @vtadaptive Nationally recognized, largest nonprofit organization in Vermont to provide daily, year-round sports and recreational programs to people with disabilities. Inception: 1987 Serving all populations – physical, cognitive, emotional behavioral, and developmental disabilities. Winter locations: Pico Mountain/Killington Resort; Sugarbush Resort; Bolton Valley Ski Area; Suicide Six; Other locations upon request. Summer locations: Lake Champlain; Burlington Bike Path; Waterbury Reservoir/Montpelier; Chittenden Reservoir; Stoughton Pond; Castleton Rail Trail; Various Vermont State Parks; Other
  3. 3. People WANT to be involved in activities that make them FEEL GOOD during the holiday season. Participating in #GivingTuesday gives people a way to capture that feeling.
  4. 4. 2014 Goal - $20,000 Secured a matching donor for $10,000 Looked at high level, repeat donors in donor pool; searched for individual or foundation that hadn’t given a significant amount recently. There is always a donor who wants to see his/her gift leveraged. Made the ask; agreed to donor’s request (to stay anonymous). Leveraged matching gift to double amount raised. Total Raised 2014 #GivingTuesday: $27,000 For 2015 – Secured matching donor gift of $20,000 (same anonymous donor as last year); 2015 Goal - $40,000
  5. 5. Be Daring. Share the Message. Give Endless Possibilities.Warmth. Smiles. How do we tell the story? By the numbers. What does your donation support? Used infographic to help tell the story. Shared on multiple platforms. Social Media Email Marketing Website Cross-over to annual appeal
  6. 6. With a $10,000 matching donor gift – dollar for dollar your donation will be doubled up to $10,000. For a total of $20,000. People love to give when they know their donation is being matched.
  7. 7. Traditional PR/Social Media Announced that organization was participating in #GivingTuesday with press release to Vermont media. Announced anonymous donor through traditional media. Used all social media outlets to tell the story. Used prepared tweets, posts, photos and videos. Email marketing leading up to #GivingTuesday. Leveraged the matching gift in all communications.
  8. 8. How Do You Give? Time. Talent. Treasure. Many ways to give in addition to making a monetary donation. Encouraged our 400+ volunteers to share their message and story of why they volunteer for Vermont Adaptive. Prepared “work days” at winter locations on #GivingTuesday for volunteers to give their time back to the organization during a specific project. Shared photos, video from that day. Asked volunteers to give in their communities and share how they gave back (didn’t have to be to Vermont Adaptive). i.e. donated blood, etc.
  9. 9. I Love Adaptive Sports During volunteer training in November, we asked volunteers to take #UNSelfies with a sign we created, and then used those photos leading up to and on #Giving Tuesday. Gave THEM the tools to help share the message. Prescripted notes, emails, tweets, posts, etc. were given out to use and share with Volunteers’ friends, family, coworkers, business relations, etc. If 1,000 people made an average donation of $50 between Nov. 10 (when we started teasing the promo) and Dec. 31, 2014 (the end of our annual appeal), that’s $50,000.
  10. 10. Executive Director Erin Fernandez “selfless selfie”
  11. 11. Share YOUR story about what Vermont Adaptive means to you. Trouble putting it into words? Call Kim and she will “interview” you and write a short blurb that you can use.
  12. 12. Engage & Thank #GivingTuesday became a way for Vermont Adaptive staff to involve its volunteers in a “giving back/paying it forward” type of event. In turn, we could then share those stories with others, encouraging people to make a donation. Continually asking and answering the question, “Why do you give?” 400 volunteers = 15,000 donated hours annually to teach adaptive sports. How do you give back? #GivingTuesday (link to donation page) Show your best Vermont Adaptive Spirit today #Unselfie #GivingTuesday #vtadaptive