This document is an industrial report submitted by Heema Kumari on consumer behavior towards fairness creams. It includes a declaration by the author, a certificate of completion signed by IMBA faculties, and acknowledgements. The report contains an index and covers introduction, literature review, objectives, research methodology, analysis and interpretation of findings, and suggestions.

1. INDUSTRIAL REPORT
ON CONSUMER BEHAVIOR
TOWARDS FAIRNESS CREAM
SUBMITTED BY:
HEEMA KUMARI
REG NO: CUJ/I/2012/IMBA/11
CENTRAL UNIVERSITY OF JHARKHAND

2. DECLARATION
I hereby declare that this project report prepared in lieu of a compulsory paper for the partial
fulfillment of Integrated Master in business administration is my original work which I have
submitted.
No part of it has been submitted to any other university or organization.
All the information and data in my project are authentic to the best of my knowledge and taken
from reliable sources.
HEEMA KUMARI

3. CERTIFICATE OF COMPLETION
This is to certify that the induastrial project called “CONSUMER BEHAVIOR TOWARDS
FAIRNESS CREAM” submitted by Heema Kumari for the partial fulfillment of their
requirement of the IMBA, embodies the confide work done by her .
I also declare that this project report is a result of her effort and no part of this research has been
published earlier or been submitted as a project by her for any degree or diploma for any institute
or university.
DATE: SIGNATURE OF FACULTIES OF IMBA

4. ACKNOWLEDGEMENT
Industrial Project is not the work of individual. It is more a combination of views, ideas,
suggestions, contribution and work involving many individuals.
I am grateful to the faculties of business administration my guide, for her invaluable guidance
and cooperation during the course of the project. They provided me with her assistance and
support whenever needed.
Last but not the least I would like to thanks all my friends for providing consistent
encouragement.
The learning from this experience has been immense and would be cherished throughout the life.
HEEMA KUMARI

5. INDEX
s.no Particulars Page no
1 Introduction 1
2 Literature Review 18
3 Objective of the study 19
4 Research Methodology 20
5 Analysis and Interpretation 21
6 Findings
27
7 Suggestions
28