The company sold 60% of its shares to an international supplier looking to expand. Poor transition between the new CEO and previous owner, who retained board position, led to disagreements. As a result, the CFO, COO left and the company lost 15% market share. Personal values and differing leadership styles between the new, results-focused CEO and previous, transformational owner exacerbated tensions during the leadership transition and likely contributed to the poor performance and staff turnover.