This document discusses the Indian frozen yogurt market. It provides key facts about yogurt being a staple food and alternative to desserts with a worldwide market. It analyzes the Cocoberry brand and discusses macro environmental factors like global competition and quality standards. It performs a SWOT analysis noting strengths in being an Indian brand with variety, but weaknesses in high prices and low awareness. Opportunities exist in tier 1 and 2 cities among health conscious consumers. Target segments are identified as health savvy consumers, college/schools, and section A consumers in tier 1 and 2 cities.