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CASE 4: INDIAN YOGURT
STORY
GROUP – 3
Pallavi Dudhe (33)
Prakhar Futan (35)
Harshal Gawali (37)
Shivangi Gilotra (39)
Anshul Gupta (41)
Rajas Hambir(43)
Madhurima Hunuswadkar(45)
Kajal Jaishwal (47)
I.M.D.R. Pune
CONTENT
 KEY FACTS
 DISCUSSION & OPINIONS
 Macro & Micro Environmental Analysis
 SWOT Analysis
 Competition
 Drivers for buying frozen yogurt.
 Target segments in Indian Market
I.M.D.R. Pune
Key Facts
 Staple food
 Alternative to desserts
 Worldwide market in developed countries
 Considerable space in Indian Markets
I.M.D.R. Pune
DISCUSSION & OPINIONS
 Brand – Cocoberry,
Founded by - G.S. Bhalla, Raja Inder
Bhalla in February 2009
 Macro Environment
Global Competition
Quality & Health standards
Operational complexity
Consumer mindset
I.M.D.R. Pune
 Micro Environmental Analysis -
1. Competition
2. Buyers
3. Distribution network
 SWOT Analysis
I.M.D.R. Pune
STRENGTHS
- Indian Brand
- Variety in flavors
- 1st mover in market
WEAKNESSES
- High price
- Less awareness
generation
OPPORTUNITIES
- Tier 1 & 2 cities
- Health conscious people
- Change & Food savvy
people
THREATS
- New & existing brands
- Substitute products
- Changing tastes
- Narrow market
Competition
BRAND LEVEL
Domestic brands
International Brands
Local Players
PRODUCT LEVEL
Substitutes available
Distribution Network
Awareness of product
I.M.D.R. Pune
Drivers for buying frozen
yogurt
 Advertisements
 Health consciousness
 Changing tastes & Preferences
 Lifestyle
 Traditions
 Social Class
I.M.D.R. Pune
Target Segments
Health
savvy
consumers
College & School
canteens
Sec A
In Tier 1 & 2
Cities
I.M.D.R. Pune
 Thank You..!!
I.M.D.R. Pune

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Indian Yogurt case by IMDR

  • 1. CASE 4: INDIAN YOGURT STORY GROUP – 3 Pallavi Dudhe (33) Prakhar Futan (35) Harshal Gawali (37) Shivangi Gilotra (39) Anshul Gupta (41) Rajas Hambir(43) Madhurima Hunuswadkar(45) Kajal Jaishwal (47) I.M.D.R. Pune
  • 2. CONTENT  KEY FACTS  DISCUSSION & OPINIONS  Macro & Micro Environmental Analysis  SWOT Analysis  Competition  Drivers for buying frozen yogurt.  Target segments in Indian Market I.M.D.R. Pune
  • 3. Key Facts  Staple food  Alternative to desserts  Worldwide market in developed countries  Considerable space in Indian Markets I.M.D.R. Pune
  • 4. DISCUSSION & OPINIONS  Brand – Cocoberry, Founded by - G.S. Bhalla, Raja Inder Bhalla in February 2009  Macro Environment Global Competition Quality & Health standards Operational complexity Consumer mindset I.M.D.R. Pune
  • 5.  Micro Environmental Analysis - 1. Competition 2. Buyers 3. Distribution network  SWOT Analysis I.M.D.R. Pune STRENGTHS - Indian Brand - Variety in flavors - 1st mover in market WEAKNESSES - High price - Less awareness generation OPPORTUNITIES - Tier 1 & 2 cities - Health conscious people - Change & Food savvy people THREATS - New & existing brands - Substitute products - Changing tastes - Narrow market
  • 6. Competition BRAND LEVEL Domestic brands International Brands Local Players PRODUCT LEVEL Substitutes available Distribution Network Awareness of product I.M.D.R. Pune
  • 7. Drivers for buying frozen yogurt  Advertisements  Health consciousness  Changing tastes & Preferences  Lifestyle  Traditions  Social Class I.M.D.R. Pune
  • 8. Target Segments Health savvy consumers College & School canteens Sec A In Tier 1 & 2 Cities I.M.D.R. Pune