1. Indian Pharma Market
• India, a US$ 8.2 Billion pharmaceutical market,
represents one of the most emerging
pharmaceutical markets in the world.
• The market, presently driven by over a billion
population, an expanding GDP, and rapid
epidemiological transitions, is expected to be the
major player in the global pharmaceutical market
both in terms of its large domestic market and
also as a pharmaceutical export hub.
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2. Growth
• Between 2007-08 and 2011-12, the Indian
domestic pharmaceutical market is
expected to grow at a CAGR of nearly
16%.
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3. Institutional Contribution
• 30% OF Pharmaceuticals is contributed by
hospital and institutions
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4. Major contributors
1) State Government Health Services
2) CGHS
3) ESIC
4) DEFENCE
5) CORPORATE HOSPITALS
6) PSU’S
7) NRHM & Other Schemes
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5. HOSPITALS OF DELHI
• GOVERNMEMT
• CORPORATE
• MCD
• PSU’S
• ARMY
• ESIC
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6. How Do Institution Make Purchases
1. Tender Bid System
2. Rate Enquries
3. Local Purchase
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7. Role of Manager Institution
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8. Role of a Institution Manager.
• DEVELOPING NEW BUSINESS IN UNTAPPED
INSTITUTIONS
• LIASIONING & NEGOTIATION WITH
PURCHASE DEPTTS & STORES
• PROMOTING NEW LAUNCHED DRUGS IN
INSTITUTIONS. LIASIONING WITH
PURCHASE DEPTT
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9. Role of a Institution Manager
• REGISTRATING THE COMPANY/PRODUCTS
IN NEW INSTITUTIONS.
• FOLLOW UP FOR ORDERS, REALIASITION
OF PENDING PAYMENTS ,EMD’S &
REFUNDS
• PRODUCTION PLANNING OF
INSTITUTIONAL PRODUCTS
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10. Role of a Institution Manager
• DOCUMENTS /CERTIFICATES
DECLARATIONS SUPPLY ORDER AND
VALIDITY /PRICEAMMENDEMENTS AS
PER GOVT. APPROVAL
• PREPARING TENDER DOCUMENTS &
RESPOND TO INSTITUTIONS QUERIES
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11. Thank You.
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