The document presents a 'nine point agenda' for entrepreneurs looking to succeed in the Indian market, highlighting potential challenges and opportunities. Key advice includes understanding local legal and capital structures, adapting to local practices while maintaining global objectives, and prioritizing patience and persistence. The emphasis is on leveraging local expertise and feedback from established companies to navigate the complexities of the Indian economy.

1. “The Nine Point Agenda”
Before Entering India

2. Introduction to India !!!
Indian economy does not need introduction with respect
to its location, literacy, population, geography &
languages & many other factors. This presentation is
completely for the practical aspects important for the
entrepreneurs of the world. Be it small, medium or big
companies.
Indian economy & market has immense potential & a lot
to offer entrepreneurs of the world.
Through this presentation we intend to bring you the
“NINE POINT AGENDA” for you to succeed in the Indian
market.
The views are based on the feed back & reviews of
various international Companies established in India

3. 1. Do not , take it easy !!
Never underestimate the Indian market, India
is a huge market with very high number of
population growing. It might crave you,
looking at the market size.
But never take it easy, the variety of people in
India can really surprise you to a great extent.
India has accommodated all religion of the
world with six major religion , they speak 780
Languages & many tradition and cultural
differences , classes of people and its not
easy to cater to such wide variety of

4. 2. Right Legal & Capital Structure
Precise understanding of right legal structure
for your organization is the key & it
completely depends on your short term &
long term plans for India. Understand your
structure well is one of the key factors.
Assessing the right capital structure i.e
equity , preference or debt is the key for India
operation. Factors like Cost of Capital , High
interest rates in India & repatriation of capital
and profits shall be well studied to have right
combination of your capital structure.

5. 3. India moves at its own pace
Generally its is difficult for foreign companies to
move faster then India allowed them.
So its important to plan your timeline accordingly
and have additional cushion to your deadlines to
set right your plans.
Bureaucracy exists and its difficult to manage by
foreign nationals , hence take help of the local

6. 4. Seek Advice :- Existing
Companies
It is always advisable to have an opinion and
advice from the companies who are already
established in India. Have advice from
companies from your country.
Discuss the practical issues faced by them
and learn from them will save a lot of time ,
energy & Cost.

7. 5. Think Global & Act local
It is really important to Blend in the Indian
Knowledge & Approach with your experience and
approach. You need to act locally in order to move
things faster and better way and keeping your
global agenda and goal in mind.
Implementing the global practices completely my
effect the implimatation plan & Delay lot of things.

8. 6. Have right people & show confidence in
them
Manpower , key of success for your organization
, recruit right people & Talent, have confidence in
them, Feed theme with the vision of your
organization in them and let them prove there
efficiency. They will not disappoint you.

9. 7. Operate from India , then your
Country
Many of the Companies keep major operation in
their country & each & every small decision is
being taken from the head quarters. This is a de
motivation for Indian resource. This creates dis
guise situations where in people at site could not
do anything even after understanding the whole

10. 8. Have clarity on Compliances &
Taxation
Key for the long term success of Indian
operation is understanding the tax structures and
Compliance applicable to your organization.
Having reviewed them regularly and complying
them. For any non compliance or non clarity

11. 9. Have patience & be persistent
The most important and key behind the success
in Indian market is to have patience &
persistence in each and every activity be it
marketing , licenses , reporting and operations.
Keep yourself focused and on the job , things will

12. • © 2015 SRCorporate, All rights reserved.
• “SR Corporate” refers jointly to S R Corporate Services Private Limited India Through this
presentation S R Corporate does not provide any services to clients or reader. S R Corporate is not
responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise
of their professional judgment or bind them in any way. The presentation contains the opnion of the S
R Corporate consosidated through various content online and the experience of its promoters over the
years in serving the foreign companies in India. Any clarification mail us at rakesh@srcorporate.com
Thank You