After Life Time Value, a new metric is required to evaluate the role that improving consent levels can have to marketers - particularly important given the proposed new EU Data Regulation

2. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

3. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

4. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

5. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

6. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

7. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

8. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

9. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

10. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

11. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

12. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

15. 1985 - 1989 1990 - 1994 1995 - 1999 2000 - 2004 2005 - 2009 2010 - 2014 2015 +
Primary focus Product Customer
Marketing multi-channel
relationship
European legislation
One to one mktg
IPV Incremental
Permission Value
Commercial relationship
High volume Data
Consumer privacy issues
Low cost computers Internet
Search
Media fragmentation
Hand held technology
LTV Life time value
Retun on Investment CRM Engagement
Social media
Multi channel
Main influences
"Exciting"
Marketing process
/ techniques
Dominant
Marketing
Theories
Direct Mail & Doordrop Email

16. •
•
•

21. •
•
•
•
•

25. •

26. •
•

31. Clear 0.75
Gives me choice 0.77
Honest 0.82
I’m in control 0.62
Inviting 0.79
Trustworthy 0.78
Welcoming 0.78
Appealing 0.74
My data will be safe 0.75
Values me 0.86
Reassured 0.70
Gives confidence 0.75
Rewarding 0.86
Flexible 0.9
Yes 38%

32. Clear 0.75
Gives me choice 0.77
Honest 0.82
I’m in control 0.62
Inviting 0.79
Trustworthy 0.78
Welcoming 0.78
Appealing 0.74
My data will be safe 0.75
Values me 0.86
Reassured 0.70
Gives confidence 0.75
Rewarding 0.86
Flexible 0.9
Yes 38%

36. Clear 0.81
Gives me choice 0.86
Honest 0.86
I’m in control 0.79
Inviting 0.96
Trustworthy 0.79
Welcoming 0.95
Appealing 0.90
My data will be safe 0.78
Values me 0.89
Reassured 0.82
Gives confidence 0.84
Rewarding 1.08
Flexible 0.9
Yes 52%

37. Clear 0.81
Gives me choice 0.86
Honest 0.86
I’m in control 0.79
Inviting 0.96
Trustworthy 0.79
Welcoming 0.95
Appealing 0.90
My data will be safe 0.78
Values me 0.89
Reassured 0.82
Gives confidence 0.84
Rewarding 1.08
Flexible 0.9
Yes 52%

38. Clear 0.81
Gives me choice 0.86
Honest 0.86
I’m in control 0.79
Inviting 0.96
Trustworthy 0.79
Welcoming 0.95
Appealing 0.90
My data will be safe 0.78
Values me 0.89
Reassured 0.82
Gives confidence 0.84
Rewarding 1.08
Flexible 0.9
Yes 52%

42. •
•
•