1.
DotRO
Digital MarketingTrends
2014 -2016

2.
Dot RO
(.)ro
is the Romanian top domain
extension

3.
Dotro trends inonlinemarketing
study shows the marketing
objectives,the actions andtools
used by Romanian marketers

4.
2013 –60 participants
2014 –40 participants
2015– 256 participants
2016–398 participants

5.
60%18%
14%
7% 1%
The 2016 study - 398 respondents
profile
Business Owners
Digital Marketers
Marketing
Managers
Sales Managers
Others

6.
Top Priority
Objectives
2014,2015,2016

7.
Top Priority
Objectives
2014
1. Consolidationofmarketposition
2. Maintainingcustomerloyalty
3. Connect with as manyPOTENTIALcustomers aspossible
Using online / digital tools and options

8.
Top Priority
Objectives
2015
1. SalesGeneration
2. Connect with moreCUSTOMERS
3. Theup-sellgrowth on CURRENTand PASTclients
Using online / digital tools and options

9.
Top Priority
Objectives
2016
1. The up-sellgrowth on CURRENTand PAST clients
2. Customerrelationship development
3. Connect with as manyPOTENTIALcustomers aspossible
Using online / digital tools and options

10.
Top Priority
NEWObjectives
2014,2015,2016

11.
Top Priority
NEWObjectives
2014
1. Consolidationofmarketposition
2. Top-of-mindawareness
3. The exposure of thebrand / company
Using online / digital tools and options

12.
Top Priority
NEWObjectives
2015
1. Theup-sellgrowth on CURRENTand PAST clients
2. The exposure of thebrand /company
3. Theimprovementofdigitalmarketingmanagement
Using online / digital tools and options

13.
Top Priority
NEWObjectives
2016
1. Customerrelationship development
2. Constructionofa certainperceptionabout thebrand
3. Efficientmanagementofthe digitalpresence
Using online / digital tools and options

14.
Top Priority
Objectives for thosewith75%+
transactionsin online/ digital
2014,2015,2016

15.
Top Priority
Objectives for thosewith50%+ transactionsin
online/ digital
2014
1. Identifyingnewsales opportunities
2. Increase marketshare
3. Reducingthe costofcommunicationwith customers
Using online / digital tools and options

16.
Top Priority
Objectives for thosewith75%+ transactionsin
online/ digital
2015
1. Thegrowth ofsalesvolumeoncurrent andpast clients
2. SalesGeneration
3. Increase websitetraffic(organic, recommendations,etc.)
Using online / digital tools and options

17.
Top Priority
Objectives forthosewith75%+ transactionsin
online/ digital
2016
1. Salesgeneration
2. Connectwith as manyPOTENTIALcustomers as possible
3. Customerrelationship development
Using online / digital tools and options

18.
Top Priority
Objectives for thosewith75%+
transactionsoffline (Shops&Other)
2014,2015,2016

19.
Top Priority
Objectives for thosewith75%+ transactionsoffline
(Shops& Other)
2014
1. Online marketingmixdiversification
2. Customerloyalty improve
3. Consolidationofmarketposition
Using online / digital tools and options

20.
Top Priority
Objectives for thosewith75%+ transactionsoffline
(Shops& Other)
2015
1. Marketshare increase
2. Connectwith moreCUSTOMERS
3. Maintaincustomer loyalty
Using online / digital tools and options

21.
Top Priority
Objectives for thosewith75%+ transactionsoffline
(Shops& Other)
2016
1. Theup-sellgrowth on current and pastclients
2. Customerrelationshipdevelopment
3. Marketshare increase
Using online / digital tools and options

22.
TopSpending Intent
MarketingBudgetSplit
100,000EUROS
2015,2016

23.
Top marketing spending
MarketingSplit
2015
1. 18,32%- TV /radio/ printcampaigns
2. 18,06%- CPM optimizedcampaigns
3. 13,64%digitalcustomermediaactions

24.
Top marketing spending
MarketingSplit
2016
1. 16,27%Advertising–CPC
2. 13,44%Search enginemarketing
3. 13,39%TV/radio/press advertising

25.
How do you think B2B or B2C
differ in terms of digital
marketingapproach?

26.
Talk To This Guy
CaraliuSamuel(Sam)
+40 0770,460,340
sam@mediawrite.eu

27.
From
Mediawrite
The Web Content-Media Agency
http://mediawrite.eu/