Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
DotRO
Digital MarketingTrends
2014 -2016
Dot RO
(.)ro
is the Romanian top domain
extension
Dotro trends inonlinemarketing
study shows the marketing
objectives,the actions andtools
used by Romanian marketers
2013 –60 participants
2014 –40 participants
2015– 256 participants
2016–398 participants
60%18%
14%
7% 1%
The 2016 study - 398 respondents
profile
Business Owners
Digital Marketers
Marketing
Managers
Sales Manag...
Top Priority
Objectives
2014,2015,2016
Top Priority
Objectives
2014
1. Consolidationofmarketposition
2. Maintainingcustomerloyalty
3. Connect with as manyPOTENTI...
Top Priority
Objectives
2015
1. SalesGeneration
2. Connect with moreCUSTOMERS
3. Theup-sellgrowth on CURRENTand PASTclient...
Top Priority
Objectives
2016
1. The up-sellgrowth on CURRENTand PAST clients
2. Customerrelationship development
3. Connec...
Top Priority
NEWObjectives
2014,2015,2016
Top Priority
NEWObjectives
2014
1. Consolidationofmarketposition
2. Top-of-mindawareness
3. The exposure of thebrand / com...
Top Priority
NEWObjectives
2015
1. Theup-sellgrowth on CURRENTand PAST clients
2. The exposure of thebrand /company
3. The...
Top Priority
NEWObjectives
2016
1. Customerrelationship development
2. Constructionofa certainperceptionabout thebrand
3. ...
Top Priority
Objectives for thosewith75%+
transactionsin online/ digital
2014,2015,2016
Top Priority
Objectives for thosewith50%+ transactionsin
online/ digital
2014
1. Identifyingnewsales opportunities
2. Incr...
Top Priority
Objectives for thosewith75%+ transactionsin
online/ digital
2015
1. Thegrowth ofsalesvolumeoncurrent andpast ...
Top Priority
Objectives forthosewith75%+ transactionsin
online/ digital
2016
1. Salesgeneration
2. Connectwith as manyPOTE...
Top Priority
Objectives for thosewith75%+
transactionsoffline (Shops&Other)
2014,2015,2016
Top Priority
Objectives for thosewith75%+ transactionsoffline
(Shops& Other)
2014
1. Online marketingmixdiversification
2....
Top Priority
Objectives for thosewith75%+ transactionsoffline
(Shops& Other)
2015
1. Marketshare increase
2. Connectwith m...
Top Priority
Objectives for thosewith75%+ transactionsoffline
(Shops& Other)
2016
1. Theup-sellgrowth on current and pastc...
TopSpending Intent
MarketingBudgetSplit
100,000EUROS
2015,2016
Top marketing spending
MarketingSplit
2015
1. 18,32%- TV /radio/ printcampaigns
2. 18,06%- CPM optimizedcampaigns
3. 13,64...
Top marketing spending
MarketingSplit
2016
1. 16,27%Advertising–CPC
2. 13,44%Search enginemarketing
3. 13,39%TV/radio/pres...
How do you think B2B or B2C
differ in terms of digital
marketingapproach?
Talk To This Guy
CaraliuSamuel(Sam)
+40 0770,460,340
sam@mediawrite.eu
From
Mediawrite
The Web Content-Media Agency
http://mediawrite.eu/
Upcoming SlideShare
Loading in …5
×

2016 - Dot RO Digital Marketing Trends

2,042 views

Published on

Info. http://mediawrite.eu/trenduri-marketing-online/ - Dot RO Digital Marketing Trends is the Romanian study on trends in digital marketing. The study is conducted by Mediawrite - The Web Content-Media Agency.

Published in: Marketing
  • Be the first to comment

2016 - Dot RO Digital Marketing Trends

  1. 1. DotRO Digital MarketingTrends 2014 -2016
  2. 2. Dot RO (.)ro is the Romanian top domain extension
  3. 3. Dotro trends inonlinemarketing study shows the marketing objectives,the actions andtools used by Romanian marketers
  4. 4. 2013 –60 participants 2014 –40 participants 2015– 256 participants 2016–398 participants
  5. 5. 60%18% 14% 7% 1% The 2016 study - 398 respondents profile Business Owners Digital Marketers Marketing Managers Sales Managers Others
  6. 6. Top Priority Objectives 2014,2015,2016
  7. 7. Top Priority Objectives 2014 1. Consolidationofmarketposition 2. Maintainingcustomerloyalty 3. Connect with as manyPOTENTIALcustomers aspossible Using online / digital tools and options
  8. 8. Top Priority Objectives 2015 1. SalesGeneration 2. Connect with moreCUSTOMERS 3. Theup-sellgrowth on CURRENTand PASTclients Using online / digital tools and options
  9. 9. Top Priority Objectives 2016 1. The up-sellgrowth on CURRENTand PAST clients 2. Customerrelationship development 3. Connect with as manyPOTENTIALcustomers aspossible Using online / digital tools and options
  10. 10. Top Priority NEWObjectives 2014,2015,2016
  11. 11. Top Priority NEWObjectives 2014 1. Consolidationofmarketposition 2. Top-of-mindawareness 3. The exposure of thebrand / company Using online / digital tools and options
  12. 12. Top Priority NEWObjectives 2015 1. Theup-sellgrowth on CURRENTand PAST clients 2. The exposure of thebrand /company 3. Theimprovementofdigitalmarketingmanagement Using online / digital tools and options
  13. 13. Top Priority NEWObjectives 2016 1. Customerrelationship development 2. Constructionofa certainperceptionabout thebrand 3. Efficientmanagementofthe digitalpresence Using online / digital tools and options
  14. 14. Top Priority Objectives for thosewith75%+ transactionsin online/ digital 2014,2015,2016
  15. 15. Top Priority Objectives for thosewith50%+ transactionsin online/ digital 2014 1. Identifyingnewsales opportunities 2. Increase marketshare 3. Reducingthe costofcommunicationwith customers Using online / digital tools and options
  16. 16. Top Priority Objectives for thosewith75%+ transactionsin online/ digital 2015 1. Thegrowth ofsalesvolumeoncurrent andpast clients 2. SalesGeneration 3. Increase websitetraffic(organic, recommendations,etc.) Using online / digital tools and options
  17. 17. Top Priority Objectives forthosewith75%+ transactionsin online/ digital 2016 1. Salesgeneration 2. Connectwith as manyPOTENTIALcustomers as possible 3. Customerrelationship development Using online / digital tools and options
  18. 18. Top Priority Objectives for thosewith75%+ transactionsoffline (Shops&Other) 2014,2015,2016
  19. 19. Top Priority Objectives for thosewith75%+ transactionsoffline (Shops& Other) 2014 1. Online marketingmixdiversification 2. Customerloyalty improve 3. Consolidationofmarketposition Using online / digital tools and options
  20. 20. Top Priority Objectives for thosewith75%+ transactionsoffline (Shops& Other) 2015 1. Marketshare increase 2. Connectwith moreCUSTOMERS 3. Maintaincustomer loyalty Using online / digital tools and options
  21. 21. Top Priority Objectives for thosewith75%+ transactionsoffline (Shops& Other) 2016 1. Theup-sellgrowth on current and pastclients 2. Customerrelationshipdevelopment 3. Marketshare increase Using online / digital tools and options
  22. 22. TopSpending Intent MarketingBudgetSplit 100,000EUROS 2015,2016
  23. 23. Top marketing spending MarketingSplit 2015 1. 18,32%- TV /radio/ printcampaigns 2. 18,06%- CPM optimizedcampaigns 3. 13,64%digitalcustomermediaactions
  24. 24. Top marketing spending MarketingSplit 2016 1. 16,27%Advertising–CPC 2. 13,44%Search enginemarketing 3. 13,39%TV/radio/press advertising
  25. 25. How do you think B2B or B2C differ in terms of digital marketingapproach?
  26. 26. Talk To This Guy CaraliuSamuel(Sam) +40 0770,460,340 sam@mediawrite.eu
  27. 27. From Mediawrite The Web Content-Media Agency http://mediawrite.eu/

×