As our world becomes ever more interconnected by technology, it is increasingly important that designers consciously create designs that are flexible enough to support all users under a variety of environmental conditions. This introductory talk will go over basics of what inclusive design is, why it is important and how to get started. We will provide tips, techniques, and examples in a language that designers can understand so they can begin implementing accessibility into their own design process.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list...
#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f...
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#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
1. How to Start
Designing
Accessible User
Experiences
Introduction to Inclusive
Design
UXPA June 22, 2022
Arin Clement, UX Designer, CIO
Design, IBM and
Dabby Phipps, User Researcher
& Designer
Introduction
to Inclusive
Design:
2. Building your product with
inclusive design in mind.
Focusing initially on what
will make the most impact.
What is inclusive design?
- How to expand your view of the typical user to consider more inclusive
design decisions
How do we engage with our users to create empathy?
- Understanding the experiences of all kinds of users, and their pain
points, when using your products
What’s our path to inclusive design for designers?
- How we’ve broken it all down and re-assembling everything in a
language for designers
Introduction to Inclusive Design
UXPA 2022
Resources going forward
- We’ll show you what’s next and where to go to keep learning
Agenda for
today
3. Inclusive Design is “about designing for the needs of people with
permanent, temporary, situational, or changing disabilities — all of us really.”
inclusivedesignprinciples.org
4. “Accessibility is like a
blueberry muffin – you
can’t push the berries in
there afterward.”
Cordelia Mcgee-Tubb
Introduction to Inclusive
Design
UXPA 2022
Why is
accessibility
important for
designers?
5. 1. Accessible websites are ugly and boring
2. Web accessibility is expensive, time-consuming & hard to implement
3. Accessible sites only benefit small percentages of people
4. Web accessibility is optional
5. Web accessibility is the sole responsibility of developers
6. Automated evaluation tools are enough
7. Making websites accessible doesn’t have any additional benefits
www.adhttps://www.nomensa.com/blog/2012/7-web-accessibility-myths-2atitleiii.com/
Introduction to Inclusive
Design
UXPA 2022
Accessibility myths
6. Introduction to Inclusive
Design
UXPA 2022
How do we inspire design
professionals to integrate
inclusive design as part of
their everyday design
process?
Challenge
7. Introduction to Inclusive
Design
UXPA 2022
Who
accessibility
affects
Fifteen percent of the
world’s population (1 billion
people) is estimated to
have a permanent
impairment
9. Introduction to Inclusive
Design
UXPA 2022
Who
accessibility
affects
And all of us experience
situational impairments,
perhaps more frequently
than we realize
10. Source: Microsoft Inclusive
Design Toolkit
Introduction to Inclusive
Design
UXPA 2022
When we design with
inclusion in mind, we’re
really designing for the
needs of all people under
a variety of conditions.
Solve for one, extend
to many.
Who
accessibility
affects
11. “If you do not intentionally, deliberately and proactively include, you will
unintentionally exclude.”
Joe Gerstandt, Diversity and Inclusion Champion
12. How do we
recognize
exclusion?
Adobe XD Ideas
Introduction to Inclusive Design
UXPA 2022
Identify ability-based exclusion
- Test for accessibility
- Follow WCAG guidelines when designing digital products
Identify situational challenges
- Consider the interactions between individuals and their
environments, situations and society as a whole
Avoid personal biases
- Involve people from different communities throughout the process
- Include users across the research and testing phase
13. ADA prohibits
discrimination based on
disability in:
www.adatitleiii.com/
• Employment
• Government
• Transportation
• Accommodations and
facilities
• Telecommunications
Introduction to Inclusive
Design
UXPA 2022
Inclusive design prevents discrimination and lawsuits
14. Voice control
Siri, Google Assistant, and Alexa
were intended to allow visually
impaired people to easily navigate
their devices through their voices.
Everyone now uses voice control to
get info on things like the weather,
time zones, and the infinite
knowledge these devices hold.
Introduction to Inclusive
Design
UXPA 2022
Canvs Editorial
Examples where inclusive design benefits everyone
15. You can now text 911
The United States has recently made texting
to 911 available.This makes it easier for
people who are deaf or hard of hearing to
get help. For situations where being quiet
results in safety, texting 911 has allowed
people to seek help in difficult and scary
times.
Introduction to Inclusive
Design
UXPA 2022
Canvs Editorial
Know when to
TEXT 911
If you are deaf, hard of
hearing or have a speech
disability
If you cannot speak due
to an injury or medical
condition
If you are in a threatening
situation and a voice call
could increase the threat
If you cannot make a call
because your mobile phone
reception is poor
Examples where inclusive design benefits everyone
16. What should apps be doing to be
more accessible?
“People who are makingTikTok videos
are able to add closed captioning. I
sign, but I don’t sign without closed
captioning because I know that would
leave out a lot of people in the hearing
community. So, I add closed
captioning to my videos so that
hearing people have access to my
videos.”
@scarlett_may.1
Introduction to Inclusive
Design
UXPA 2022
Nylon Magazine
Closed captioning or
subtitles
Examples where inclusive design benefits everyone
17. “Empathy is not connecting to an experience. Empathy is connecting to the
emotions that underpin an experience.”
Brene Brown, Author, Dare to Lead
19. Nothing about
us without us:
IBMers who
identify as
Neurodivergent
Introduction to Inclusive Design
UXPA 2022
Survey question:
10.What is at least one
suggestion you have that
would improve your Mural
experience?
- 120 responses
20. Introduction to Inclusive
Design
UXPA 2022
“Not sure if Mural has a snap
to grid option, but it would
help me immensely when
trying to line up
boxes/objects vertically and
horizontally…It takes a lot
of motor skills to get things
looking neat..”
“Reading boxes with
different size fonts (based
upon the amount of text)
and shapes and colors is
nearly impossible. It also
does not work well with
screen readers nor
download to XLS well.”
“It is very important to me to
be able to see the cursor of
the person that is presenting,
or you are following. If
someone refers to a post-it I
need to see it highlighted
when they hover over it...”
“…have restrictions/UX in
place that only allows
specific colours of shapes
and fonts that aren’t going
to be a problem for colour
blind persons or the visual
processing impaired and
set default templates as
IBM standards.”
“I find the web UI quite
confusing. For example, the
way in which the mouse
interacts with the canvas,
sometimes selecting objects
and sometimes moving the
canvas, is confusing.”
“I need it or something like
it to do my job, but I cannot
watch others present from
a Mural on a shared screen
- the motion makes me
nauseous and can give me
headaches.”
“
”
Survey question:
10.What is at least one
suggestion you have that
would improve your Mural
experience?
- 120 responses
Nothing about
us without us:
IBMers who
identify as
neurodivergent
21. Introduction to Inclusive
Design
UXPA 2022
Interview question:
If you had a way to
automatically fix some of
these problems, what
would be the top 3 things
you would want the power
to fix?
Nothing about
us without us:
IBMers who are
blind or with
limited vision
Top 3 all fell in page
navigation:
1. Headings
2. Tab key
navigations
3. Landmarks/
regions
22. Introduction to Inclusive
Design
UXPA 2022
Interview question:
If you had a way to
automatically fix some of
these problems, what
would be the top 3 things
you would want the power
to fix?
Nothing about
us without us:
IBMers who are
blind or with
limited vision
Showing
regions and
headers
23. Inclusive
design survey
sent to CIO
Designers
Introduction to Inclusive
Design
UXPA 2022
Survey question:
5. What are the two biggest
obstacles to making
inclusive design or
accessibility principles part
of your regular design
practice?
- 51 responses
24. Isn’t accessibility a
development thing?
Technical sounding
jargon…
No idea how to get
started…
It’s overwhelming how
much there is to learn
and do…
Didn’t realize this was
such a big issue
The checklist looks
intimidating!
25. “We (designers) own the user experience, so why would we assume that
accessibility is only the dev team’s responsibility?”
Dabby Phipps, CIO Design Accessibility Focal
26. Introduction to Inclusive
Design
UXPA 2022
Design is where it starts. If we do our part, we can advocate as it continues throughout the
process.
Accessibility is created in an ecosystem
27. What’s our path
to inclusive
design?
Introduction to Inclusive
Design
UXPA 2022
30. An accessibility evaluation of
the home pages for the top
1,000,000 web sites:
WebAIM
• 50,829,406 distinct
accessibility errors were
detected—an average of
50.8 errors per page
• 96.5% of all errors detected
fall into these six categories
Introduction to Inclusive
Design
UXPA 2022
Consider the top accessibility errors today
32. The first stops:
• Color &
contrast
• Text styling
• Visuals
Introduction to Inclusive
Design
UXPA 2022
33. Introduction to Inclusive
Design
UXPA 2022
(Break down each session
into relevant sections)
Color &
contrast Color & contrast session agenda:
- Text
- Links
- Input fields
- Components
- Visual states
- Focus states
- Icons
- Graphs/charts
34. Color & contrast
- Text
Introduction to Inclusive Design
UXPA 2022
(We’ll start with theWCAG
regulation to follow and
any details or exceptions
that are relevant, in plain
language)
WCAG regulation for text
color contrast 1.4.3
Choose text that sufficiently contrasts with its background,
including images and gradient backgrounds
- Large text: if your text is 18pt regular text or larger, or your text is 14pt
bold text or larger, the contrast requires a 3:1 ratio
- Body text: if your text is less than 18pt regular or less than 14pt bold
text, the contrast requires a 4.5:1 ratio
- Good practice for lightweight fonts is to use the 4.5:1 ratio regardless of
size
- If you are designing responsive products, follow the guidance for the
smallest font size throughout all screen sizes
- Exceptions: logos or text on a disabled UI element
Equal Access
Toolkit
35. Introduction to Inclusive
Design
UXPA 2022
(We’ll share at least one
example to illustrate the
concept)
Examples of text colors
passing contrast and
examples of text colors
failing contrast
Color &
contrast
- Text
Equal Access
Toolkit
36. Introduction to Inclusive
Design
UXPA 2022
(And additional examples
to illustrate details of the
concept)
Example of text colors
passing contrast using an
overlay on an image and
example of text colors
failing contrast on a
gradient background
Color &
contrast
- Text
Equal Access
Toolkit
37. Introduction to Inclusive
Design
UXPA 2022
(We’ll share reliable tools
- Where to get it
- How to use it)
Tool to check color contrast
Colour contrast Analyser
(CCA)
Color &
contrast
- Text
38. Minimum contrast of
4.5:1 will always
meet accessibility
requirements
Introduction to Inclusive
Design
UXPA 2022
(We’ll close each
section with a key,
easy-to-remember
take away)
Color & contrast - Text
39. WCAG regulations for
headings:
2.4.6 Headings & Labels
1.3.1 Info & Relationships
Accessibility for w3 Publisher
IBM | GAAD 2022
Blind users rely heavily on clear, properly structured headings to
understand and navigate content (via a screen reader). The heading
structure provides an outline so blind users can quickly understand
the organization and contents of the page.
- Accurately describe content with succinct headings
- Indicate heading levels; avoid skipping a level
- Use only one H1 per page
- Also helps users with cognitive disabilities to read and understand
- Also helps low-vision users focus on relevant content.
Equal Access
Toolkit
Headings &
page structure
- Headings
40. Think of it like an outline to
a story structure
Accessibility for w3 Publisher
IBM | GAAD 2022
(H1)Title
(H2) Introduction
Some detail to introduce the topic
(H2) Body
(H3) Subtopic 1
Some details about subtopic 1
(H3) Subtopic 2
Some details about subtopic 2
(H3) Subtopic 3
Some details about subtopic 3
(H2) Conclusion
Some closing thoughts
Headings &
page structure
- Headings
41. Accessibility for w3 Publisher
IBM | GAAD 2022
(H3)Title
(H2) Conclusion
Some detail to introduce the topic
(H2) Body
(H1) Subtopic 1
(H3) Some details about subtopic 1
(H1) Subtopic 2
Some details about subtopic 2
(H3) Subtopic 3
(H3) Some details about subtopic 3
(H2) Introduction
Some closing thoughts
Headings &
page structure
- Headings
What if the elements of the
story were all out of order?
42. Keep heading sizes
in logical order to
tell the best story
Accessibility for w3 Publisher
IBM | GAAD 2022
Equal Access
Toolkit
Heading & page structure - Headings
43. WCAG regulations for
alternative (alt) text:
1.1.1 Non-text Content
Accessibility for w3 Publisher
IBM | GAAD 2022
Providing proper alternative (alt) text for implementation allows blind
users to perceive any meaningful visuals on a page (via a screen
reader).
- Identify and annotate an image as decorative (or alt=“”) if it provides no
meaningful info, only for visual formatting, or has a caption providing
context.
- Provide alternative text for meaningful images, including logos and icons
- Ensure the alternative text describes the purpose, not the image
- Provide both a short and a more detailed description for complex visuals
- Don’t use “image of” in your description. A screen reader will have already
identified it as an image, and follow with your alt text description, if the
image is meaningful.
Equal Access
Toolkit
Visuals
- Alt text
44. Introduction to Inclusive
Design
UXPA 2022
Identify and annotate an
image as decorative (or
alt=“”) if it provides no
meaningful info, only for
visual formatting, or has a
caption providing context.
Visuals
- Alt text
Equal Access
Toolkit
45. Introduction to Inclusive
Design
UXPA 2022
Provide specific and
concise alt text that
describes the meaning of
the image.
Visuals
- Alt text
Equal Access
Toolkit
46. Introduction to Inclusive
Design
UXPA 2022
Describe the purpose
instead of the images used
to represent controls (such
as these icons).
Visuals
- Alt text
Equal Access
Toolkit
47. Introduction to Inclusive
Design
UXPA 2022
For screenshots, the
alternative text should list
relevant text on the screen
as well as provide critical
visual information. Here, a
caption adds some context.
More details could be
provided in the nearby text,
including a link to the page.
Visuals
- Alt text
Equal Access
Toolkit
48. Introduction to Inclusive
Design
UXPA 2022
For this complex visual, a
caption provides the key
takeaway, a title provides
context, and the alt text
provides a summary.
Depending on context,
more detailed information
on the chart could be
provided in a spreadsheet.
Visuals
- Alt text
Equal Access
Toolkit
49. Decorative images
don’t need alt text.
(If image is removed
and content still
makes sense, no
alt text)
Introduction to Inclusive
Design
UXPA 2022
decorative image
Visuals - Alt text: decorative images
50. Add alt text for
meaningful images,
including logos and
icons
Introduction to Inclusive
Design
UXPA 2022
alt =
“IBM logo”
Visuals - Alt text: meaningful images
51. The full list
- Web Content Accessibility Guidelines (WCAG) 2.1
Inclusive Design Series from Dabby & Arin:
- Accessible & Inclusive DesignYouTube Channel: follow us here as we start
sharing our series of accessibility education for designers
Introduction to Inclusive Design
UXPA 2022
Ibm.com/able
- A place to start: Equal access toolkit/Design
- Upgrade your annotations: IBM Accessibility Design Kit for Sketch/Figma
Plug-ins
- Silktide disability simulator
- Chrome Web disability simulator
- Stark: accessibility plug-ins, newsletter and tools
Resources
52. What is the end
goal?
To clear the path
for everyone
Introduction to Inclusive Design
UXPA 2022
Thank you to UXPA for having us today!
We will be sharing our full deck after the presentation. You should be able to access it following the close of the conference.
Welcome everyone. Unfortunately, Dabby Phipps will not be able to join us in person, but she was a partner right up until final edits on this presentation and I will be referring to our collective work throughout.
We will be sharing our full deck after the presentation. You should be able to access it following the close of the conference. Dabby and I have partnered to create a new series “A journey to inclusive design.”
The last couple of years has inspired a lot of conversations around inclusion and inclusive design.
We’ve all joined slack channels, BRGs and we’re learning to become better allies.
The next step is to become better advocates.
Today we want to share an approach to take action.
Our agenda for today covers three big questions: 1. What is inclusive design?
2. How do we engage and build empathy for our users?
and
3. What’s our path for designers?
At the end we’ll share a couple of examples and resources you can leave here with to use directly in your products today.
We follow InclusiveDesignPrinciples.org’s definition: “Inclusive design is about designing for the needs of people with permanent, temporary, situational, or changing disabilities – all of us, really.”
Why is a11y important for designers?
We need to think about it at the beginning of the process. Just like ensuring you have all the ingredients you need for a delicious recipe, we need to ensure we have the right elements ready as we start to create a new, hopefully delightful, digital product.
As we got started, we asked ourselves, Why isn’t everything we create already accessible? Why isn’t it part of every product team’s conversation already?
There are some common accessibility myths we have heard that we need to overcome:
1. First, accessible websites are ugly and boring: Accessibility will not force designers to make ugly or boring products; instead, it will make them think critically, and the solutions will most likely surprise and delight customers. We’ll share many examples throughout our series that are beautiful, innovative and accessible.
2. Web accessibility is expensive, time consuming & hard to implement; we’ll show that by beginning the process with inclusive design we can remove some of these assumptions
3. Accessible sites only benefit small percentages of people: we’ll share some examples in the next few slides that may surprise you. We will all use the benefits of accessible design at some point.
4. Web accessibility is optional: it is actually not optional, it’s a legal requirement. There are big, and expensive, consequences if we do not make our products a11y
5. It’s the sole responsibility of developers: while developers often test products once a design is already built, we have an opportunity to get all the ingredients in at the beginning.
6. Automated evaluation tools are enough: this is at the end of the process, and we want to share that by starting with accessible design, we are advocating for inclusive design from the beginning
7. Making websites accessible doesn’t have any additional benefits: that might be part of something you’ve heard teammates share, but we are going to provide examples of how accessible benefits are helpful to all users
So, “How do we inspire and challenge designers to integrate inclusive design as part of their design process?”
Our definition of inclusive design says temporary, situational or changing disabilities. Let’s clarify who that refers to so we know who we’re really designing for:
It's estimated that about 15% of the world's population, or 1 billion people, have a permanent impairment. Actually, we've seen data suggesting that in certain locations, like the United States or the United Kingdom, that estimate rises to 25% of the population, or 1 in 4 people.
Let’s estimate that another 10% of a population have a temporary impairment at some point during a year. For example, someone goes skiing and they break their leg, or maybe someone gets carpal tunnel from overuse at work. Suddenly, people don't have the same type of access that they've come to expect. Life happens all the time and most of us at one point or another will experience some type of temporary impairment.
If you stop and think about it, I'm sure each of us could give an example of when we experience what we call situational impairments. Probably even more than we realize, particularly in a world that has become so connected to technology. As the name implies, situational impairments are the result of something in our environment that changes how we interact with the world around us.
When we design with inclusion in mind, we're designing for the needs of a variety of people in a variety of conditions. Let's consider a few examples of the different types of impairments our users might encounter...
One of your colleagues could have been in an accident and he lost his dominant arm. He's being fitted with a prosthetic but is having to learn to do things one handed and with his non-dominant hand.
Your developer teammate becomes the proud father of newborn twins. Like most of us during the pandemic, he works from home and often ends up with only a free hand (or maybe even a few fingers!) to type on his laptop or to use his phone.
I was walking across the street last fall and was run over by a car. Fortunately, I’ll make a full recovery, but am currently temporarily disabled.
Learning to do everyday things in a new way is eye opening. The first physical therapist I visited was a in a non-accessible building. A receptionist had to come down to the front door and help me through the giant, heavy, non-accessible doors and up a set of stairs, while I was using a walker, to their 4th floor gym. (Needless to say, I found another therapist)
My experience going to that office was incredibly frustrating. If I couldn’t make it in the building, how was I supposed to trust the therapist was going to help me to learn to do things on my own again?
Joe Gerstandt says “If you do not intentionally, deliberately and proactively include, you will unintentionally exclude.”
No one wants to feel left out. So how can we recognize when we unintentionally exclude a group of our users?
Testing for accessibility helps, we can follow the guidelines.
We can remember to think about all the environments users will be interacting with our products, and how some situations can affect those.
We can also intentionally include a variety of users in our research, testing and development stages to best understand their experiences.
Being inclusive is not just being nice, it’s required. Lawsuits continue to rise every year against companies with non-inclusive products. The ADA prohibits discrimination based on disability and creating an inclusive product can prevent lawsuits.
Couple of examples of where creating inclusive digital products benefits everyone.
Voice control: initially these devices were created for visually impaired users to easily navigate their devices. Now, all of us find the benefit of “Asking Google” or “Alexa” to give us directions or find a song and artist with only a phrase from the lyric.
You can now text 911: while this was initially created for the deaf and hard of hearing community, this can just as easily benefit anyone in a scary situation where they don’t have the freedom to talk.
Scarlet May has 5 million followers on TikTok. She gained that following by creating amazing content for her deaf community.
(play video)
And by adding captions to her videos, she enabled the hearing population to follow as well.
The next time I post a video without a sign language interpreter, I’ll think of her and remember to include captions.
Brene Brown says that "Empathy is not connecting to an experience. Empathy is connecting to the emotions that underpin an experience."
We talk about putting ourselves in our user's shoes. But to really empathize with our users, we need to connect with the feeling of working with an application or site that leaves them feeling excluded.
Think about your own experiences using products that are inefficient or won't let you complete your task. What do you feel? Frustration .... anger .... sadness ... maybe a sense of helplessnes ....
Inclusive design is a step towards more fully embracing the wide variety of user needs and experiences, considering circumstances and environments that go outside what we think of as the norm.
(Play with text)
For those of you in the back of the room who couldn’t read all the text…did you feel like you were missing out? Maybe a little frustrated? That’s an example of understanding the emotions that underpin an experience.
For this series, we wanted input from real end users from a variety of user groups to ensure that our focus was on what would help with their biggest pain points.
At IBM, we have an amazing Neurodivergent community. We sent a survey out to that group and asked “what is one suggestion you have to improve” a number of different products we use across teams. (Mail, Slack, etc.) We’re sharing here their answers for using Mural. These specific insights have been shared with the Mural team and they have been amazing to help add these suggestions to their roadmap.
But what Dabby and I gained from this survey are consistent pain points across products, areas to focus on and examples to use in our education series.
We also have research the IBM Accessibility team conducted with IBMers who identify as blind or with low vision. During their interviews, they found their number one challenge was identified as page navigation.
As designers, we have ability to identify and annotate navigation structure in our sketches, we just need to know what that looks like and what best practices are to follow.
We then asked our designers, the users of the series we’re creating, What are the two biggest obstacles to making inclusive design or accessibility principles part of your regular design practice? The number one, by far, was lack of education.
As Dabby and I are building this series, we are considering a lot of their questions as we go along:
After analyzing all the designer comments, Dabby said this, which was very relevant to the reason we’re putting this series together:
We (designers) own the user experience, so why would we assume that accessibility is only the dev team’s responsibility?
When we work on projects where an application or site is being built, the process takes place within the ecosystem of a team. Accessibility is no different. Each role has a part to play, from product owners making inclusive design a priority, through testing, to verifying compliance
We can understand our users’ key issues by looking at research into what makes web sites and applications the most inaccessible to them and where they feel excluded.
As we mentioned earlier, we also want to understand the challenges that designers face by getting feedback and incorporating their needs into the design series.
We then want to take these two sets of needs and create a bridge. How do we plan to do that? By creating a learning series on inclusive design targeted specifically at designers.
We'll start with creating small learning blocks out of the identified user needs. Everyone is busy so these small blocks will be tightly focused so you can walk away understanding the keys to implementing them in your designs.
The checklist is long, and every item may be important, but not every requirement has the same user impact. We’ll start by focusing on designing with high priority issues in mind. We'll work to avoid jargon when we can and unpack when it’s necessary.
We want to provide examples of how some designs exclude some of our users and also how the designs could be made to be more inclusive. We want designers to walk away not only understanding the problems but also provide solutions.
Embracing inclusive design is not only the compassionate thing to do for our users, but it will also broaden how you think about design problems, improve your portfolio, and provide you with skills that you can take forward.
The building blocks will feed into a cycle of improvement. If zero focus is currently being given to accessibility on a project, then every technique you implement will improve those designs for everyone. By continuing to add new elements, the impact you make will soon be significant, and it won’t feel like effort, but part of your day-to-day process.
And perhaps most importantly, unlike Dabby and I or maybe perhaps some of you, you're not in it by yourself. We're proposing a journey that we undertake together with Dabby and I acting as guides. We'll make sure you have the resources you need and that if we don't know the answers, we have contacts that do.
Unpacking the jargon: Dabby and I have been re-organizing and looking for easier-to-understand definitions for the Web Content Accessibility Guidelines, also known as WCAG.
The IBM Accessibility team has built an incredible checklist just for designers. It breaks down the WCAG requirements by discipline and Levels for which ones will make the most impact. For those of you that have a little accessibility knowledge to start with, this is perfect for you. If you’re new to some or all of the concepts, that’s ok. We’re breaking these down even further and plan to walk you through it all step by step.
In addition to user research, we’ve also been keeping an eye on public accessibility news. This study from WebAIM analyzed over 1,000,000 web sites. The graph here shows the top six most common errors on home pages. 96.5% of all 50,000,000 errors fall into these six categories. So imagine, if you could figure out how to fix just these six errors, you’re likely to make a huge impact towards creating accessible products. We’ve considered this as we’re building our series.
This is the first draft of our journey. We’re planning 30-minute sessions that we’ll be recording and posting to our new YouTube channel. The idea being that you can join in order, or go back and reference just the one area you need a little help with.
We are intentionally starting with Color & contrast, text styling, and visuals. These are not only the most straight forward to understand, but they are widely used, and will address all six of the most common issues found by the WebAIM study.
We’d like to share 3 quick examples from our series, to empower you to start your journey today. We’ll share a little about the approach we’re taking going forward, and hope you’ll join us down the line.
For the first full session on Color & contrast, we’ve identified several elements that this affects. Each of these areas have an opportunity to show unique examples, but these all generally follow similar guidelines.
For today, we’ll focus just on Text. This first slide breaks the WCAG language down into “Choose text that sufficiently contrasts with it’s background, including images and gradient backgrounds.”
We’ve shared the rule in plain language, identified a couple of best practices, exceptions to the rules, and a link to the actual WCAG regulation for reference.
Next we’re sharing examples of text that pass and fail contrast requirements. For those of you in the back of the room, the text on your left side and the purple ”hello” is likely easier to see than the grey text on the right. Just to call it out, those of you in the back of the room are likely experiencing a situational vision disability. Your tool to overcome this might be your phone. You take a zoomed in picture and can then zoom in on the image to see what’s on the screen. If it looked like this on your webpage, what tool would you use to see the content?
Text is often seen on top of images. It’s not that you can’t use it, but with responsive sites that move image placements in every screen size, it’s important that we plan accordingly, and use a consistent color background if the text is needed over an image.
It’s really easy to check text colors on different background colors, and this tool allows you to make the color just a little bit lighter or darker until you get a passing ratio.
Finally, we’ll share the number one, simple take away we want our designer-user to take away. Here, even though there’s two different ratios and exceptions, etc, if you make all of your text follow a minimum 4.5:1 ratio, it will always pass. That’s the number one thing to remember for Text color and contrast.
The second tip we have to share today is about headings and page structure. Remember, that was the number one pain point from our blind and low vision end users. This specifically is referring to headings.
“Blind users rely heavily on clear, properly structured headings to understand and navigate content (via a screen reader). The heading structure provides an outline so blind users can quickly understand the organization and contents of the page.
So, kind of word-y, but not too bad. Below, it also points out that you should be descriptive, avoid skipping levels and only use one H1 per page.
So what does it look like? Well, let’s think of it like telling a story. You want your page content to follow a logical order.
If everything was out of order, could the user make sense of the content?
Here our user take away is to keep sizes in logical order to tell the best story.
Our third tip we want to share with you today is about alt text. Alt is short for “alternative”. Providing proper alternative (alt) text for implementation allows blind users to perceive any meaningful visuals on a page (via a screen reader).
There are some best practices listed, but let’s see what they look like with real examples.
If you could remove the image from the page and the content still makes sense, the image is considered decorative. In this case, there would be no alt text added. We want to ensure we tell our dev teammates that the images are decorative because there is specific code that should be added for the screen reader to skip over the image.
If the image is a logo, or the image adds value to the page content, the the alternative text should be added to describe it. If it’s a logo, we should add that in the description, so the screen reader will read “image, IBM logo”. For the image in this example, the screen reader would read “image, quantum computer displayed behind glass.” Notice we didn’t include the people in the image as part of the description, because they are not why the image is important to the page. The image shows what a quantum computer looks like, which is the purpose of the image, and how we describe it in alt text.
If there is a icon that functions on the page, like here where there is a group of them performing navigation functions, then those icons should be described with alt text.
If you have a more complex image, such as a screenshot of a webpage, the description might be longer. You have to determine the purpose of the image, and focus the description on that, but be sure to include relevant details.
Another type of complex image we see in digital products are data tables. In this case, the alt text should describe the purpose (or the “why”) of the overall table, and the caption shows it’s primary findings. For this example, the screen reader would read “image, bar chart showing month’s daily sales against historical averages” for the image, and the caption as “Monthly revenue went up 20% year over year”.
For alt text, we have two user takeaways. First, decorative images don’t need alt text.
And, if it is a meaningful image, it should have a simple, direct description that shares the purpose of the image, logo or icon.
We wanted to leave you with some resources to take with you.