The film is a horror-comedy about a group of young offenders and their carers who become lost in an isolated Yorkshire village. The villagers seem proud of their isolation and things turn violent when the group encounters some local inbred youths. The trailer uses horror elements like graphic violence and a creepy soundtrack to set the tone, but also includes comedic moments through its use of irony and sighting of an actor known for a comedy role. It leaves the viewer to interpret the montage of clips without any voiceover or context.