Becoming a Versatile Professional in the DARC Ages preso with the Baldwin-Wallace College PR Center by Keith Gutierrez, CEO and Byron Fernandez, CCO at Structure Marketing
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Becoming a Versatile Professional in the DARC Ages preso with the Baldwin-Wallace College PR Center by Keith Gutierrez, CEO and Byron Fernandez, CCO at Structure Marketing
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
Sherry Bonelli, from www.earlybirddigitalmarketing.com spoke at Kirkwood's Beyond Rubies event on March 6th: Digital Marketing for Your Business or Personal Brand.
If you want information on digital marketing, SEO, social media, mobile websites, etc. take a look at the presentation.
"Learn how to drive traffic to your website and capture leads using inbound marketing" Presented by Ted Parisot, President at Informe, Inc., at the Fall 2012 ICCHE/ICCET Combined Conference
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
How to Implement Social Selling Strategies into your Sales Department.
LinkedIn and social media have evolved the game of sales. The buyer behaviour has shifted and requires new ways of connecting and engaging with your clients and prospects...
Welcome to the world of Social Selling!
Using Inbound Marketing to Source Interview and Hire TalentNew Breed
Learn how to leverage the inbound methodology to find new employees. A presentation from New Breed Marketing CEO Patrick Biddiscombe, given at HubSpot's #INBOUND15 conference.
Canz Marketing (Where Growth Accelerates)
We created CANZ Marketing, a Digital Marketing Company, for one sole purpose: Making our clients happy, and their bank accounts happier.
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
I was delighted to be invited by APSCo to talk at their IT Forum in London.
They asked me to talk to their members about “How to Attract IT Tech Talent without Being Talented in IT”.
Now being a recruitment advocate, an ex-IT Director, a proud geek – and on the whole pretty bossy, I was delighted to be given such a great topic. Recruitment and tech is something I am really passionate about.
See the rest here:
http://www.barclayjones.com/blog/recruitment/how-to-attract-it-talent-without-being-talented-in-it/
From the Tuesday, June 14th, 2016 meeting of the Boca Raton HubSpot User Group, hear from Mimi An, Principal Research Analyst and Miner of all the Data at HubSpot.
Inbound Marketing: Targeting The Buyer's Journey
Learn how to use content to propel buyers through the buyer's journey, how HubSpot does its own marketing, how to hire for Inbound, how team structure changes over time, and much more!
Content Marketing: What it is and how to go about it.YourCoach BVBA
Reflection of the Learning Snack I was invited to give for Cevora and Syntra Business Learning about Content Marketing, on the 26th of November 2013.
Questions? One address: benjamin@yourcoach.be
a Presentation to motivate and invite high school and college graduates to go for Marketing as a career option. An introduction to Marketing as a career option.
We are the leading Digital Marketing Company in Indore to help you find more traffic and boost your conversions. Contact us today for a FREE SEO analysis.
Predavanje održano na konferenciji Web::Industrija 29.5.2014. godine.
Priča o tome kako klasični mediji gube utrku s internetom, ali i o tome kako klasično oglašavanje gubi utrku za dobivanje pažnje korisnika.
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
Sherry Bonelli, from www.earlybirddigitalmarketing.com spoke at Kirkwood's Beyond Rubies event on March 6th: Digital Marketing for Your Business or Personal Brand.
If you want information on digital marketing, SEO, social media, mobile websites, etc. take a look at the presentation.
"Learn how to drive traffic to your website and capture leads using inbound marketing" Presented by Ted Parisot, President at Informe, Inc., at the Fall 2012 ICCHE/ICCET Combined Conference
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
How to Implement Social Selling Strategies into your Sales Department.
LinkedIn and social media have evolved the game of sales. The buyer behaviour has shifted and requires new ways of connecting and engaging with your clients and prospects...
Welcome to the world of Social Selling!
Using Inbound Marketing to Source Interview and Hire TalentNew Breed
Learn how to leverage the inbound methodology to find new employees. A presentation from New Breed Marketing CEO Patrick Biddiscombe, given at HubSpot's #INBOUND15 conference.
Canz Marketing (Where Growth Accelerates)
We created CANZ Marketing, a Digital Marketing Company, for one sole purpose: Making our clients happy, and their bank accounts happier.
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
I was delighted to be invited by APSCo to talk at their IT Forum in London.
They asked me to talk to their members about “How to Attract IT Tech Talent without Being Talented in IT”.
Now being a recruitment advocate, an ex-IT Director, a proud geek – and on the whole pretty bossy, I was delighted to be given such a great topic. Recruitment and tech is something I am really passionate about.
See the rest here:
http://www.barclayjones.com/blog/recruitment/how-to-attract-it-talent-without-being-talented-in-it/
From the Tuesday, June 14th, 2016 meeting of the Boca Raton HubSpot User Group, hear from Mimi An, Principal Research Analyst and Miner of all the Data at HubSpot.
Inbound Marketing: Targeting The Buyer's Journey
Learn how to use content to propel buyers through the buyer's journey, how HubSpot does its own marketing, how to hire for Inbound, how team structure changes over time, and much more!
Content Marketing: What it is and how to go about it.YourCoach BVBA
Reflection of the Learning Snack I was invited to give for Cevora and Syntra Business Learning about Content Marketing, on the 26th of November 2013.
Questions? One address: benjamin@yourcoach.be
a Presentation to motivate and invite high school and college graduates to go for Marketing as a career option. An introduction to Marketing as a career option.
We are the leading Digital Marketing Company in Indore to help you find more traffic and boost your conversions. Contact us today for a FREE SEO analysis.
Similar to Inbound marketing Ljubljana 5.4.2017. (20)
Predavanje održano na konferenciji Web::Industrija 29.5.2014. godine.
Priča o tome kako klasični mediji gube utrku s internetom, ali i o tome kako klasično oglašavanje gubi utrku za dobivanje pažnje korisnika.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
6. KAKO SMO TO USPJELI?!?!
• ILIJA – studirao računarstvo
• PETAR – studirao financije
• 0 iskustva u pravom marketingu
• Agencija u Splitu, “svi” klijenti u Zagrebu
• 4 početna klijenta
13. Inbound marketing is advertising a company
through blogs, podcasts, video, eBooks, newsletters,
whitepapers, SEO, social media marketing, and other
forms of content marketing.
Wikipedia