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INBOUND MARKETING
Ilija	Brajković
ILIJA BRAJKOVIĆ
• Ilija	Brajković,	mag.ing.comp.
• U IT-ju	cijeli	život	
• U	digitalnom	marketingu	od 2009.
• Partner	u	digitalnoj	agenciji	Kontra
• ilija.brajkovic@kontra.agency
KAKO SMO TO USPJELI?!?!
• ILIJA	– studirao	računarstvo
• PETAR	– studirao	financije
• 0	iskustva	u	pravom	marketingu
• Agencija	u	Splitu,	“svi”	klijenti	u	Zagrebu
• 4	početna	klijenta
DO SADA SMO UVIJEK TRČALI ZA
KUPCIMA
ŠTO ĆE NAĆI?
ŠTO IM NUDITE?
KAKO IH EDUCIRATE?
PUNO PITANJA, A?
Inbound	
marketing
Content
Blogging
SEO
Social	
Media
Lead	
Generation
Analytics
Inbound marketing is advertising a company
through blogs, podcasts, video, eBooks, newsletters,
whitepapers, SEO, social media marketing, and other
forms of content marketing.
Wikipedia
CONTENT NIJE NEŠTO NOVO
ŠTO JE NOVO?
• Alati	i	tehnologija
• Pretraga	i	društvene	mreže
• Ponašanje	kupaca
KORACI ZA SLIJEDITI
0 • KUPAC
1 • WEB
2 • BLOG
3 • DRUŠTVENE MREŽE
4 • SADRŽAJ
5 • OGLAŠAVANJE
CAN’T SAY MUCH ABOUT
CONTENT MARKETING. JUST DO IT.
LITERATURA – AKCIJA.COM.HR
ILIJA.BRAJKOVIC@KONTRA.AGENCY
FIND ME ON FACEBOOK J

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