3. WHAT ARE THE MOST USED SOCIAL MEDIA
SITES?
• Facebook currently the overwhelming
favorite
• Estimated Unique Monthly Visitors for
Facebook: 1,100,000,000 (from eBiz)
• Note~ Twitter’s popularity may
increase after new improvements
recently announced
• Google+~ 120,000,000 Est. Unique
Monthly visitors (#6 on the list)
5. BEST/WORST TIMES TO POST ON SOCIAL
MEDIA
• Facebook
• Best Days- Wednesday
• Worst Days- Saturday, Sunday
• Best Times- 1PM-4PM
• Worst Times- 12 AM-8 AM, 12 PM-8 AM
• Instagram
• Best Days- Monday
• Best Times- Off work hours
• Twitter
• Best Days- Mon.-Thurs.
• Worst Days- Sat., Sun.
• Best Times- 12PM-3 PM, 5-6 PM
• Worst Times- 8 PM-9 AM
6. BEST/WORST TIMES TO POST ON SOCIAL
MEDIA (CONTINUED)
• Pinterest
• Best Days- Saturday
• Best Times- 8 PM-12 AM 2 AM-4 AM
• Worst Times- 5 PM-7 PM
• Google+
• Best Times- 9 AM-11 AM
• Worst Times- 12 AM-8 AM, 6 PM-12 AM
• LinkedIn
• Best Days- Tues.-Thurs.
• Worst Days- Mon., Fri.
• Best Times- During Business Hours
• Worst Times- 10 PM-6 AM
8. PEOPLE WANT:
• Humor
• Information
• Attention, Acknowledgement, Response
• Design psychology suggests that successful engagement through social
media will support:
• Relatedness by acknowledging consumer outreach and offering relevant
information, and
• Autonomy by giving consumers a sense of choice and control as to how they
interact with brands (amybucherphd.com)
• Visual elements
• Photos, videos, etc.
9. WHAT DO PEOPLE WANT FROM SOCIAL
MEDIA?~ VISUAL ELEMENTS
• Researchers found that colored visuals increase people's willingness to read a
piece of content by 80%. (Xerox.com)
• When people hear information, they're likely to remember only 10% of that
information three days later. However, if a relevant image is paired with that
same information, people retained 65% of the information three days
later. (lifelearn.com)
• 46% of marketers say photography is critical to their current marketing and
storytelling strategies. (cmocouncil.org)
12. PHYSICAL APPEARANCE OF SOCIAL MEDIA
• “Colour has perhaps the largest influence on social psychology and
acts as one of the main triggers in user behaviour.” –
appsbuilder.com
13. PHYSICAL APPEARANCE OF SOCIAL MEDIA-
COLOR MEANINGS (APPSBUILDER.COM)
• RED: Red is the color of fire and blood. It is associated with energy, war, danger, strength, power, determination as well as
passion, desire, and love.
• ORANGE: Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and tropics.
• YELLOW: Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy.
• GREEN: Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility.
• BLUE: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom,
confidence, intelligence, faith, truth, and heaven.
• PURPLE: Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power,
nobility, luxury, and ambition.
• WHITE: White is associated with light, goodness, innocence, and purity. It symbolizes safety, purity, and cleanliness. In heraldry,
white depicts faith and purity.
• BLACK: Black is associated with power, elegance, formality, death, evil, and mystery.
14. PHYSICAL APPEARANCE OF SOCIAL MEDIA~
APP LOGO/SOCIAL MEDIA PROFILE PICS
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15. PHYSICAL APPEARANCE OF SOCIAL MEDIA
• Some of the best Pinterest Board by businesses (according to
socialmediadelivered.com)
• https://www.pinterest.com/todayshow/ ~Bright colors, unity among boards
• https://www.pinterest.com/lindtchocolate/ ~Unity among boards
• https://www.pinterest.com/travelchannel/ ~Bright colors, eye-catching
cover photos
16. EMAIL NEWSLETTERS
• Newsletter subscription pop-up
• 72 percent of U.S. adults say they prefer companies to
communicate with them via email (prnewswire.com)
• 73 percent of companies agree email marketing is a core part
of their business efforts (pardot.com)
