Improve the UX of Your Content and Prove It
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Improve the UX of Your Content and Prove It - This is a speaking proposal for the LavaCon 2015 conference for Pam Noreault and Tara Knapp.
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Improve the UX of Your Content and Prove It
- 1. Improve the UX of Your Content and Prove It Pam Noreault - ACI Worldwide Tara Knapp - ACI Worldwide
- 2. Case study Users are your biggest advocates when you involve them in your efforts to improve content quality. Users can convince writers, who may be stuck in their “old ways,” to adopt new ideas and methodologies. We’ll take you through our UPLift evolution to ▧ improve content ▧ create model documents ▧ implement a repeatable methodology ▧ validate our models with customers. You’ll LAUGH, you’ll CRY, you’ll LEARN from our missteps, and you’ll SEE our testing results.
- 3. What you will learn ▧ Our UPLift methodology ▧ What our before and after models look like ▧ How we engaged our customers to validate/test our UPLifted content ▧ What metrics we gathered and the results we touted ▧ Challenges, lessons learned, and how our (re)evolution continues
- 4. Who we are Tara Knapp Tara is a supervisor of User Experience at ACI Worldwide. Tara has 20 years experience in training, communications, and technical writing. Her interests include technical communication, user experience, process improvement, agile development practices, and swing dancing. Tara is a member of Scrum Alliance and ATD. She has a MA in English from Creighton University and a MPA in Public Policy Administration from the University of Nebraska. Pam Noreault Pam is a Sr. Manager of Information Development at ACI Worldwide. Pam has 20+ years experience in communications, content management, and technical writing. She specializes in content reuse, topic-based content, DITA conversions, using social media in business, and trends in user assistance. When she’s not researching and implementing new ways to involve customers in user assistance, she can be found presenting at conferences or hiking with her dogs. Pam has a BS in English/Spanish Ed from The Ohio State University and a MA in English/Professional Writing from Wright State University.