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ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience
Identifying and improving critical interactions
Net Promoter Score Explained
2017
ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience
Only 2%
of UK customers trust Advertising as a
source of information when choosing a
product or service.
source:
satmetrix
ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience
93%
of Customers identify
word of mouth as the best,
most reliable source of information
source: nop world
Voice of the Customer
ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience
Net Promoter® - The Premise
Ask one question – On a scale of 1 to 10, how likely are you to refer a friend or colleague?
Net Promoter® is a registered trademark of Bain & Company, Inc., Fred Reicheld and Satmetrix System Inc.
Promoters – Detractors = Net Promoters
ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience
Value of Loyalty
NPS is one of the best predictors of customer likelihood to repurchase or refer….
 A satisfied customer tells 3 others to purchase.
 A dissatisfied customer tells 9 other NOT to purchase
The best way to grow a business is to get customers
to come back for more and tell their friends !
4000 Customers, in 12 Industries were measured over 10 Years.
ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience
“As the gap between
innovation and imitation shrinks
customer experience is key”

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Improve cx nps

  • 1. ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience Identifying and improving critical interactions Net Promoter Score Explained 2017
  • 2. ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience Only 2% of UK customers trust Advertising as a source of information when choosing a product or service. source: satmetrix
  • 3. ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience 93% of Customers identify word of mouth as the best, most reliable source of information source: nop world Voice of the Customer
  • 4. ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience Net Promoter® - The Premise Ask one question – On a scale of 1 to 10, how likely are you to refer a friend or colleague? Net Promoter® is a registered trademark of Bain & Company, Inc., Fred Reicheld and Satmetrix System Inc. Promoters – Detractors = Net Promoters
  • 5. ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience Value of Loyalty NPS is one of the best predictors of customer likelihood to repurchase or refer….  A satisfied customer tells 3 others to purchase.  A dissatisfied customer tells 9 other NOT to purchase The best way to grow a business is to get customers to come back for more and tell their friends ! 4000 Customers, in 12 Industries were measured over 10 Years.
  • 6. ImproveCX Limited All rights reserved – Copyright s reserved - Importance of Customer Experience “As the gap between innovation and imitation shrinks customer experience is key”