RFID technology has revolutionized the way we control festival operations. From credentialing to cashless to staff management to marketing, the opportunities are endless. But is your festival ready to implement RFID? In this webinar we'll be talking with the man behind Festival Manager, Robby Black, on how to implement RFID & how you can get your festival on the Road to Cashless. TOPICS INCLUDE: - Wristband RFID registration - Credentialing & catering access control - Cashless strategies - Knowing your audience - Streamlining back of house with front of house operations - Other festival logistics to consider, including volunteer, staffing, & guest list management. GUESTS: Robby Black, Product Manager of Vendini & Creator of Festival Manager

1. Implementing RFID &
The Road to Cashless
Robby Black
Product Manager, Festival Solutions
robby@vendini.com

2. Join the Conversation
#rfid913 (Event Hashtag)
facebook.com/vendini.inc
twitter.com/vendini
linkedin.com/company/vendini.inc

3. Vendini’s Festival Vision:
Simplifying the business
of festivals through
ticketing, marketing,
access control,
and logistics.

5. Agenda
1. Back of House Management
2. Streamlining Festival Logistics
3. Access Control in Depth
4. Implementing RFID
5. Social Media / Registration
6. Cashless

6. Streamlining Festival Logistics
« Artist Relations
« Production / Site Operations
« Guest List Management
« Sponsorship
« Vending
« Volunteers
« Credentialing
« Catering

8. Artist Relations
« Credential Packets
« Transportation
« Hospitality
« Scheduling
« Offers
« Catering

9. ArtistRelations

10. Production / Site Operations
« Staffing
« Credentials + Parking
« Golf Carts
« Hotel / Housing
« Radios
« Catering
« ……

11. Production/SiteOperations

12. Guest List Management
« Strong Review and Approval Process
« Back of House Charging
« Automated and Customized Messaging to Guests
« Real-Time Processing
« Types:
ü Artist Guests
ü Festival Guests
ü Press / Media
ü Officials / Locals

13. GuestListManagement

14. Sponsors
« Manage Deliverables
« Credentials and Comp Ticket Management
« Activity Logs
« Logistics
ü Tables
ü Chairs
ü Tents
ü …..

15. Sponsors

16. Volunteers
« Basic Scheduling
« Applications / Approvals
« Automated Communications
« Logistics
ü Location
ü Time
ü Amount per station
ü …..

17. Volunteers

19. Access Control
in Depth

20. Access Control Systems
« Patron Ticketing
« Back of the House Ticketing
« Production Credentialing
« Comp Ticketing Processing

21. NON-RFID TICKETING
« Ticketing
« Slower Entrancing
« Patron Troubleshooting is
more difficult
« Roughly Half of Ticket
Holders are NOT known
« Ticketing
« Social Media Integration
« 99% Patron Exposure through
Registration
« Granular Interaction with Festival
Areas
« Much Improved Patron Experience
and Service
« Site Optimization
« No Ticket to Wristband Exchange
« Increased Revenue Opportunities
RFID TICKETING
RFID vs. Non-RFID

22. Implementing RFID
« Patron Registration + Social Media
ü Patron Registration links wristbands to (1) Patron per
Wristband
ü During Registration Facebook and Twitter authorization can
occur for Integration with Sponsors and/or Festival Programs
ü Get 95% – 100% of Patron information instead of the average
of 50%.

23. Implementing RFID
« Access Control Considerations
ü Network Infrastructure
ü Operations
ü Site Deployment Planning
ü Security Integration

24. Implementing RFID
« Access Control Considerations
ü Scanning Considerations
ü Real-Time Scan Reporting
ü Box Office / Credential Areas
ü RFID Customer Service
ü Registration Kiosks

25. Access Control Insights

26. Road to Cashless
« Establish RFID Technology with Patrons before
introducing Cashless
« Festival needs to gain experience in working with RFID
before trying to use for commerce related
transactions
« Integration of Cashless should be rolled out in 1 or 2
phases.

27. Integration of Cashless
should be rolled out in
one or two phases

28. Concessions
(Phase 1)

29. VIP Services
(Phase 1–2)

30. Food Vendors
(Phase 2)

31. Craft Vendors
(Phase 2)

32. Road to Cashless
« Benefits of RFID Payment Technologies
ü Patron Upselling / GA + VIP Service Upgrades
ü Eliminate Cash, Tokens and/or Tickets
ü More Secure Patrons Spending

33. Road to Cashless
« Benefits of RFID Payment Technologies
ü Sell more product efficiently
ü Real-Time Sales Reporting
ü Less Risk and Lower Liabilities
ü Eliminate Theft and/or exchange mistakes
ü Analytics

34. Summary

35. Interested in
learning more?
festivals@vendini.com

36. Thank You.