Comparaison

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Comparaison

  1. 1. Le Quartier Bercy Square Hotel & Le Meurice
  2. 2. Le Quartier Bercy Square Hotel
  3. 3. Fonctionnal aspects <ul><li>Easy to find : On any search engine , the website appears on first or second position </li></ul><ul><li>Easy to use: On the first page there are all the main information such as: services,location , contact; promotion, press , languages , photo… </li></ul>
  4. 4. <ul><li>Easy to book: at first approach it is easy to book and ckeck avalibilities . </li></ul><ul><li>But as a second approach there is no access to detail information concerning rooms . </li></ul><ul><li>So it is simple to use but there is a lack of detail ans precise information. </li></ul><ul><li>As an engine they use «  Fast booking  » </li></ul>
  5. 5. <ul><li>Easy to share : There is only a blog but there are no tools to share any information with anyone </li></ul><ul><li>Types of engagement: No engagement, which means that the customer has no role when he is on the website </li></ul>
  6. 6. Qualitative <ul><li>Positionning on the market : Good positionning concerning the location because it is a business place, new positionning through communication </li></ul><ul><li>Speak to taget customer : There is a box information for customers to explain the hotel philisophy </li></ul><ul><li>At first positionning they target business customers but thanks to the way of communication, they stand out themselves and put forwards the calmness and tranquility of the hotel in order to attracked leisure customer as well </li></ul>
  7. 7. <ul><li>Reflect level and style of hotel : Yes it does , it is beyond expectation because it is a 3 stars hotel but it seems to be a 4 stars one </li></ul>
  8. 8. Recommendations <ul><li>Develop the presence of the hotel on social network </li></ul><ul><li>Develop engagement tools in order to make the customer feeling as an actor of the website </li></ul>
  9. 9. Le Meurice
  10. 10. Fonctionnal aspects <ul><li>Easy to find : On any search engine , the website appears on first or second position </li></ul><ul><li>Easy to use: On the first page there are all the main information such as: services,location , contact; promotion, familly , press , languages , photo, social networks… </li></ul>
  11. 11. <ul><li>Easy to book: at first approach it is easy to book and ckeck avalibilities . </li></ul><ul><li>A ccess to all detail information concerning rooms and packages </li></ul><ul><li>As an engine they use « yourreservation.net» </li></ul>
  12. 12. <ul><li>Easy to share : Yes because on the homepage we directly have access to all social networks( facebook , twitter …) </li></ul><ul><li>Types of engagement: Engagement for sustainable developpment </li></ul><ul><li>Inscription to get newsletter </li></ul>
  13. 13. Qualitative <ul><li>Positionning on the market : Good positionning concerning the location because it is a luxury place, good luxury positionning through communication </li></ul><ul><li>Speak to taget customer : No information </li></ul><ul><li>At first positionning they target luxury customers but thanks to the Spa way of communication, they attrack another type of customers as well </li></ul>
  14. 14. <ul><li>Reflect level and style of hotel : Yes it does , but it is not beyond expectation because it is a Palace but it does not reflect the fact that they obtained the 5 stars accreditation </li></ul>
  15. 15. Recommendation <ul><li>Diversify and clearly define who they are, but also who are they targeting </li></ul><ul><li>Of course we suppose that people that goes on the websites to book are particular customers but for others we do not know who they are and their particularity . </li></ul><ul><li>There is no circulating message </li></ul>

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