This document outlines a case study on implementing a customer relationship management (CRM) system at Mehran University of Engineering and Technology in Jamshoro, Pakistan. The study will explore CRM implementations in other universities, identify the need for CRM at Mehran University, and develop a model for implementing CRM. A mixed methodology will be used, collecting both primary and secondary data. The research is expected to contribute to the literature on CRM in higher education institutions and Pakistan by providing new implementation research and a beneficial model for universities.

1. IMPLEMENTION of CRM in
HEIs
A case study of Mehran University
Engineering & technology Jamshoro
PARAS RANI MAHAR
MS (HRM) Roll # 12HRM04
Supervisor:
PIR IRFAN RASHDI
Assistant Professor, MUISTD
CCoo __SSupervisor:
PIR ROSHAN SHAH RASHDI
Professor (MUISTD) and Dean (FoST&H)
Mehran University Institute of Science and Technology Development
(MUISTD)

2. Table of content
•Introduction
•Background of Literature
•Problem Statement
•Research question
•Research Objectives
•Methodology
•Research Design
•Contribution
Expected Outcomes

3.  Customer Relationship Management / CRM is a procedure of structure
associations with your clients/customers, which innovation, particular
promoting systems, intentional arranging, and inner business forms from
client administration, deals and advertising to fabricate a relationship that
adds to income edges and gainfulness.
 Means of CRM
 CRM, focuses at as long as better customer organization, holding clients as whole deal
beneficial customers, offering services/products more effectively.
 . CRM practice involves all aspects of communication and dealing an organization has with
its client, whether it is product or service linked. More clearly, CRM aims at increasing
customer satisfaction, consequently increasing a business’ income.
 in huge business, regardless of the fact that it comprises of just a persons, there is no total
identity work all information is not saved by differing media; and having saved it. it should be
d

4. AUTHER YEAR STATEMENT
THOMPSON 2002 CRM Guru", clarifies the meaning of CRM: it
should be is played to "fitting people" "at
suitable time". For this reason Pcs
,programming, and the Internet are essential.
DICK LEE 2000 state that CRM is observed as "chain reaction",
which is brought on by new key initiatives of
correspondence with a customer when raised
measure Of information developments'
GUMMESSON 1999 who alluding to the 30s model dissected
conceivable relationship, into which a venture
and their intrigued accomplices got included.

5. •There could be various problems regarding implementation.
•Willing to share information
• The culture,
•The company’s (HEIs) business process,
•The software itself, etc.
Therefore, it is highly sensitive to understand that whether the models of
CRM implementation can be replicated from developed nations; other
nations; mixing models; or to create new model for HEIs in Pakistan.

6. What are the implications of using CRM
within the universities and how CRM is
implemented within MUET?

7. 1. To explore the CRM within HEIs of
developed and developing nations.
2. To identify the need towards the
implementation of CRM within
Mehran University of Engineering
and Technology, Jamshoro.
3. To develop a model of CRM
implementation inside Mehran
University of Engineering and
Technology, Jamshoro.

8. •In this research mixed
methodology will be used .
•All research has
a qualitative grounding .
•All aspects of the study will be
carefully designed before data is
collected.

9. •Data will be collected through Primary and
Secondary sources.
•First, the goal of the study will be discussed,
the research objective(s), and the research
purpose shape the formation of research
questions.
•Second, compare and contrast quantitative
research questions and qualitative research
questions will be compared and contrasted.
• Finally, a framework for CRM implementation
is developed.

10. •Research contribution literature on
CRM at HEIs and in Pakistan
•New implementation research in
university context
•University benefit from creation of new
CRM model
•Beneficial for university policy makers

16. .

27. THANK YOU