The document discusses how businesses can use IMPACT indicators to measure and increase their success. It advocates for indicators that are insightful, meaningful, precise, accessible, comparative, and timely. It then provides examples of daily, weekly, monthly, quarterly, annually, and 5-year IMPACT indicators for marketing, sales, and operations that businesses can track to understand how their activities are affecting profits.

1. Entrepreneurs
IMPACT your Business
Business is about making money honestly
Tuesday, March 22, 2011

2. IMPACT
Insightful (see goals, objectives as numbers)
Meaningful (specific to department)
Precise (trusted measures & feedback)
Accessible (understandable, easy access)
Comparative (compare - period, market)
Timely (received when needed, decisions)
Tuesday, March 22, 2011

3. Increase & Sustain
Six Scoreboard
IMPACT Indicators for the past (3)
IMPACT Forecasters for the future (3)
How do you know activities are making you money?
Tuesday, March 22, 2011

4. Daily IMPACT
Marketing - Clicks, Trials, More information request
Sales - Leads, Agree on Need, Conversion
Operations - Usage, Perfect Setup, Day 1 use, Telecom &
Dictation problems, Retention/renew
Tuesday, March 22, 2011

5. Weekly IMPACT
Marketing - Clicks, Trials, More information request
Sales - Leads, Agree on Need, Conversion
Operations - Usage, Perfect Setup, Day 1 use, Telecom &
Dictation problems, Retention / renew
Tuesday, March 22, 2011

6. Monthly IMPACT
Financial Statements
Marketing - Clicks, Trials, More information request
Sales - Leads, Agree on Need, Conversion
Operations - Usage, Perfect Setup, Day 1 use, Telecom &
Dictation problems, Retention/renew
Tuesday, March 22, 2011

7. Quarterly IMPACT
Financial Statements
Marketing
Sales
Operations
Tuesday, March 22, 2011

8. Annually IMPACT
Financial Statements
Marketing
Sales
Operations
Tuesday, March 22, 2011

9. 5-Year IMPACT
Financial Statements
Marketing
Sales
Operations
Tuesday, March 22, 2011