Tapestry, Inc. partnered with City Knoll Middle School to host a SuitUp business competition for students. Volunteers from Tapestry coached small teams of students in developing new product ideas for Tapestry's brands. The winning team created StoryPocket, an innovative product. Surveys found that after participating, more students felt confident in obtaining career skills and saw the classroom lessons as useful. They were also more interested in fields like marketing, business, and design. Both volunteers and students enjoyed the experience and were interested in future partnerships through SuitUp.

1. SuitUp with Tapestry TMO + DataLabs
05.19.2021
Opening Doors and Reimagining Pathways for
Students Everywhere…

2. students
served
volunteers
engaged
27
19
About Tapestry
Tapestry, Inc. is a New
York-based house of
modern luxury lifestyle
brands. Tapestry
company’s portfolio
includes the Coach, Kate
Spade New York, and
Stuart Weitzman brands.
Their company and brands
are founded upon a
consumer-led view of
luxury that stands for
inclusivity and
approachability.
About City Knoll Middle
School
Founded in 2014, City
Knoll Middle School is a
diverse learning
community that develops
self-confidence and
supports creative minds
and energetic, future
leaders. Based in NYC,
they develop socially
responsive, critical
thinkers and problem
solvers, who are
successfully able to
navigate a complex and
evolving world.

3. `
Meet the Participants
Volunteers and students who
participated identified as Male, Female,
Hispanic / Latinx, Caucasian, Asian /
Pacific Islander, Middle Eastern / North
African, and Multi-Racial. Volunteers held
entry level to executive leadership roles
and the students were in grades 6th
– 8th
.

4. Business Case Challenge
Through SuitUp, volunteers from Tapestry and students from City Knoll Middle School
participated in a SuitUp business competition in which they created a new and innovative
product for a Tapestry Brand of choice—Coach, Kate Spade or Stuart Weitzman.
Volunteers coached students in various departments before helping them pitch to judges
for a cash prize.
Winning Team:
Team 4:
StoryPocket
Team 1:
High Tech
Sneakers
Team 2:
Modern-Day
Survival Bag
Team 3:
Coach Theia
AR Eyewear
Team 4:
StoryPocket
SuitUp to the Challenge

5. From Student to CEO…
A look at how we are changing life trajectories
through corporate skills-based volunteering

6. Competitions Make a Difference…
BEFORE SUITUP...
77%
of students felt
confident they could
obtain the skills they
needed for a future
career
81%
of students felt what
they learn in the
classroom will help
them in a future
career
92%
of volunteers believe
volunteering is an
important value at
their company
85%
of volunteers felt they
knew how to
encourage more
young people to follow
a specific career path
and industry
93%
of students NOW see
themselves having a
career using the
skills they learned at
SuitUp
86%
of students feel more
confident in school
and preparing for a
career after working
with SuitUp and their
coaches
100%
of volunteers believe
their company made
a positive impact
through SuitUp
100%
of volunteers see
SuitUp as a way to
encourage more
students to join their
industry or company
AFTER SUITUP...

7. Tapestry’s Impact
SuitUp asked students if Tapestry’s SuitUp competition
made an impact on what they want to study when they
go to college. 93% of students said the volunteers
helped them come to this conclusion.
What fields/career paths are our students interested in
after working with the Tapestry TMO + DataLabs team?
Marketing 7%
Business Administration / Entrepreneurship 22%
Graphic/Web/Digital 30%
STEM 4%
Media/Public Relations 4%
Other 19%

8. Same time
next week?
93% of volunteers are interested in doing a SuitUp competition again
100% of students liked their SuitUp competition and coaches
93% of students would like to participate in SuitUp again

9. During the competition, we
overheard…
“I loved being able to customize a bag for a real company – SuitUp Student
I loved meeting all the coaches! – SuitUp Student
We need to hire these kids. Too many great ideas to choose. They are
ALL Winners! – Tapestry Volunteer
Thank you SuitUp for allowing us to be a part of this amazing journey
- it's been amazing! – Tapestry Volunteer

10. Get Involved
This board meets 4x a
year and helps SuitUp
implement its strategic
plan to scale and serve
more students.
JOIN SUITUP’S
CORPORATE
BOARD
VOLUNTEER AT
FUTURE
EVENTS
Sign up for as many
chapters as you’d like to
keep an eye out for open
volunteer competitions!
MAKE AN INTRO
TO ANOTHER
COMPANY
SuitUp is always seeking
new corporate partners to
host and sponsor SuitUp
competitions. We work
across the US and even the
UK.
As a 501(c)(3) non- profit,
SuitUp is always seeking
financial or
in-kind support to
continue our work in
communities that need it
most. All gifts are tax
deductible.
GIVE
A GIFT
A huge thank you from all of us in the SuitUp family…

11. THANK YOU
www.volunteerSuitUp.org
Hope to see you again soon!