Impact Of The Internet On Secondary Data
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The document discusses the impact of the Internet on secondary data and marketing. It notes that the digitization of data has led to greater access to large databases, quicker dissemination of information, and cost reductions of around 90%. Web analytics helps measure and analyze Internet usage to optimize websites and understand trends, which can help identify markets and customize marketing strategies to improve return on investment.
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Impact Of The Internet On Secondary Data
- 1. Impact of the Internet on Secondary Data Luis A. Escobar
- 4. 90%
- 5. The More Changes, More of the Same
- 6. Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. Web Analytics Association
Editor's Notes
- Before the digitalization of data, researchers had a relatively difficult and frustrating time searching for relevant data and were limited.
- The increasing digitization of data allows access to collected data in databases, dissemination of data and information which reduces time spent searching, and has reduced costs of searching
- 90% of the information referred in the sources in chapter 4 exist online
- Despite that data is more accessible than ever before, searching through databases for relevant data can be overwhelming.
- Fortunately with the rise of web analytic firms such as Google analytics, Coremetrics, Web Trends, Omniture and others now provides marketers with the tools demanded to help interpret the overwhelming data on the internet.
- Forecast trends before other traditional methods. Make more accurate return on investment projections. New sophisticated web analytics tools allow marketers to identify individuals’ interests far more convenient, quicker, and at much lower costs than through other methods.
- The ultimate goal for marketers is to locate and interpret relevant information about consumers and customize marketing campaigns for target markets and individuals in a cost effective way