Intimidated by AdWords? You shouldn't be! I will guide you through how to set up an account to how to create your first campaign along with some tips, tricks features you must take advantage of!

1. I Love AdWords & So Should
You!
The Beginners Guide to
AdWords
By Ameet Khabra

2. Who is Ameet Khabra?

3. Who the Heck is Ameet Khabra?
@AdWordsGirl
Future Ruler of the Free World
Freelance SEM (Search Engine Optimization
& Pay-per-Click) Specialist
Search Engine Strategist at Top Draw
Blogger at www.ameetkhabra.com
Google AdWords Certified
Google Analytics Certified
Google Partners Community Ambassador

6. What is Google AdWords?

7. What is Google AdWords?
 Paid Advertising system created by Google
 Advertisers fight to the death for better ranking
 Places advertising copy above, below or beside
search results in Google

8. What is Google AdWords?
Search Query
Ads
Organic Listing

9. What is Google AdWords?
 Paid Advertising system created by Google
 Advertisers fight to the death for better ranking
 Places advertising copy above, below or beside
search results in Google
 You thought Twitter’s character limit was tough …

10. What is Google AdWords?
25 Characters
35 Characters Each

11. Why Should You Love It?

12. Why Should I Love Google AdWords?
 Advertise when you want
 Spend what you want
 Easy measurement of success
 Reach who you want
 Quick turn around time
 It’s just easy … to start

13. Why Does Ameet
Love It?

14. Why Should I Love Google AdWords?
 Advertise when you want
 Spend what you want
 Easy measurement of success
 Reach who you want
 Quick turn around time
 It’s just easy … to start
 I’m really good at it

15. How is Google AdWords
Structured?

16. How is Google AdWords Structured?

17. How is Google AdWords Structured?

18. Any Questions?
@AdWordsGirl
ameet@topdraw.com

19. Activity #1
How is AdWords Structured?

20. Activity #1

21. Step 1: Create An Account

23. Do You Know What Your
Goals Are?

24. How To Get Started In Google AdWords

25. Step 1: Create An Account
Attempt #2

26. How To Get Started In Google AdWords
Google AdWords’ URL
New Email Address
Website That Is Being Advertised
Get Personalized Tips From Google

27. Step 2: Budget

28. How To Get Started In Google AdWords (Budget)
Don’t Pay Attention
To This!
MATH: Monthly Budget / AVG Number of Days = Daily Budget
Example: $500 / 30.4 Days = $16.45
Daily Budget
What to learn more? Go to: www.ameetkhabra.com (Blog Post: Google Ads Grant Account Setup)

29. Step 3: Location Settings

30. How To Get Started In Google AdWords (Location)
The Entire World!
What to learn more? Go to: www.ameetkhabra.com (Blog Post: Google Ads Grant Account Setup)

31. How To Get Started In Google AdWords (Location)
Grey = Preview
What to learn more? Go to: www.ameetkhabra.com (Blog Post: Google Ads Grant Account Setup)

32. How To Get Started In Google AdWords (Location)
Blue = Selected/Live
What to learn more? Go to: www.ameetkhabra.com (Blog Post: Google Ads Grant Account Setup)

33. Step 4: Campaign Type

34. How To Get Started In Google AdWords (Campaign Type)
Don’t Do It!

35. Tip #1
Display Select = Waste of Money

36. How To Get Started In Google AdWords (Tip #1)
Ads run in the GDN (Google Display Network)
Ad placement relevancy isn’t the best
High potential to waste budget

37. Any Questions?
@AdWordsGirl
ameet@topdraw.com

38. Question #1
What is the formula to
calculate Daily Budget?

39. Question #1: Answer
Don’t Pay Attention
To This!
MATH: Monthly Budget / AVG Number of Days = Daily Budget
Example: $500 / 30.4 Days = $16.45
Daily Budget
What to learn more? Go to: www.ameetkhabra.com (Blog Post: Google Ads Grant Account Setup)

40. What is Quality Score?

41. How To Get Started In Google AdWords (Quality Score)
 AdWords calculates your quality score (QS)
 Based on quality of your ad, landing page
& keywords

42. How To Get Started In Google AdWords (Quality Score)
Keyword: Google Ad Grants
Ad:
Landing Page
HIGH QS

43. Why Does It Matter?

44. How To Get Started In Google AdWords (Quality Score)
 Plays a key role in your position on Google
 High QS also results in a lower cost per click

45. Step 5: Keywords

46. How To Get Started In Google AdWords (Keywords)

47. How To Get Started In Google AdWords (Keywords)
Useless

48. Keyword Research

49. How To Get Started In Google AdWords (Keyword Research)
Brainstorm
 Business’ website
 Competitor’s website

50. How To Get Started In Google AdWords (Keyword Research)

51. How To Get Started In Google AdWords (Keyword Research)
 Google AdWords Keyword Planner Tool
 Bing Ads Intelligence
 Übersuggest
 Google Search Engine Result Pages (SERPs)

52. How To Get Started In Google AdWords (Keyword Research)
Bottom of
Google SERP
Potential
Keywords!

53. Keyword Match Types

54. How To Get Started In Google AdWords (Keyword Match Type)

55. How To Get Started In Google AdWords (Keyword Match Type)

56. Keyword Time!

57. Or is it?

58. Tip #2
20 Keywords Per Ad Group

59. How To Get Started In Google AdWords (Keyword Time!)

60. How To Get Started In Google AdWords (Keyword Time!)

61. Any Questions?
@AdWordsGirl
ameet@topdraw.com

62. Activity #2
Create a Keyword List
(5 -10 Keywords)

63. Step 6: Bidding Strategy

64. How To Get Started In Google AdWords (Bidding Strategy)
What to learn more? Go to: www.ameetkhabra.com (Blog Post: Google Ads Grant Account Setup)

65. Step 7: Ad Copy!

66. How To Get Started In Google AdWords (Ad Copy)
25 Characters
35 Characters Each

67. How To Get Started In Google AdWords (Ad Copy)
25 Characters
35 Characters
35 Characters
35 Characters
AKA. Destination URL

68. Tip #3
Think About Your Landing Page

69. How To Get Started In Google AdWords (Tip #3)
 First thing potential customers see
 Should match the ad copy
 Relevancy of page to ad factors to CPC

70. Tip #4
Keyword “Stuffing”

71. How To Get Started In Google AdWords (Tip #5)
Search Query
Ads
Organic Listing

72. How To Get Started In Google AdWords (Tip #5)

73. Tip #5
Punctuation!

74. How To Get Started In Google AdWords (Tip #5)

75. How To Get Started In Google AdWords (Tip #5)
Generic AdWords Inserted Text
Before
After

76. Tip #6
Call To Action (CTA)

77. How To Get Started In Google AdWords (Tip #6)

78. Did You Notice It?

79. Tips #7
Always Check Your Spelling!

80. How To Get Started In Google AdWords (Tip #7)
“Calla” not “Cala”

81. Tip #8
Run No More Than 3 Ads

82. How is Google AdWords Structured (Tip #8)

83. Any Questions?
@AdWordsGirl
ameet@topdraw.com

84. Activity #3
Let’s write some Ad Copy!

85. Step 8: Billing
Remember: Select The
Correct Time Zone!

86. Step 9: Review Your
Campaign!

87. How To Get Started In Google AdWords (Review)
1. Budgeting
2. Location Settings
3. Campaign Type
4. Keywords
5. Bidding Strategies
6. Ad Copy
7. Billing

88. Step 10: Link Accounts

89. How To Get Started In Google AdWords (Link Accounts)

90. How To Get Started In Google AdWords (Link Accounts)

91. Congrats!
You Have Created Your First
Google AdWords Campaign!

92. Now, Let’s Talk Features

93. Now, Let’s Talk Features

94. Feature #1:
Upgraded URLs

95. Now, Let’s Talk Features (Feature #1)
 Replaces destination URL (AKA. Landing Page)
What to learn more? Go to: www.ameetkhabra.com (Blog Post: Upgraded URLs)
 July 1st 2015 = Death to destination URLs!

96. Features #2-7:
Ad Extensions

97. Now, Let’s Talk Features (Feature #2)
What to learn more? Go to: www.topdraw.com/blog (Blog Post: Ad Extensions)
Location Ad Extension

98. Now, Let’s Talk Features (Feature #3)
What to learn more? Go to: www.topdraw.com/blog (Blog Post: Ad Extensions)
Sitelinks Ad Extension

99. Now, Let’s Talk Features (Feature #4)
What to learn more? Go to: www.topdraw.com/blog (Blog Post: Ad Extensions)
Call Ad Extension

100. Now, Let’s Talk Features (Feature #5)
What to learn more? Go to: www.topdraw.com/blog (Blog Post: Ad Extensions)
App Ad Extension

101. Now, Let’s Talk Features (Feature #6)
What to learn more? Go to: www.topdraw.com/blog (Blog Post: Ad Extensions)
Review Ad Extension

102. Now, Let’s Talk Features (Feature #7)
What to learn more? Go to: www.topdraw.com/blog (Blog Post: Ad Extensions)
Callout Ad Extension

103. Any Questions?
@AdWordsGirl
ameet@topdraw.com

104. Question #2
Name 3 Ad Extensions

105. Feature #8:
Mobile Ads

106. Now, Let’s Talk Features (Feature #8)

107. Now, Let’s Talk Features (Feature #8)

108. Now, Let’s Talk Features (Feature #8)

109. Feature #9:
Call-Only Campaign

110. Now, Let’s Talk Features (Feature #9)
What to learn more? Go to: www.ameetkhabra.com (Blog Post: Call-Only Campaigns)

111. I Love Google AdWords.
Do You?

112. Thank You

113. Any Questions?
@AdWordsGirl
ameet@topdraw.com

114. Let’s Stay in Touch
www.topdraw.com
ameet@topdraw.com
@TopDrawInc
www.ameetkhabra.com
akhabra@ameetkhabra.com
@AdWordsGirl