Image & Value Management is a group of specialized companies with over 25 years of experience providing integrated marketing communications services across Central America and the Dominican Republic. They have a network of affiliate partners in each country and a global partnership that allows them to offer public relations, advertising, corporate image management, media relations, events, marketing research, and other services. Their goal is to help clients understand and leverage perceived value to improve return on investment and benefit society.

1. Unique, customized,
worthy

2. Image & Value Management have an extended
experience on image and media relations. We are:
More than 25 years –average- of experience in our fields.
A group of specialized companies working in advertising,
public relations, marketing, BTL, among others.
We cover all Central American region and Dominican
Republic, acting under the concept or Integrated Marketing
Communications (IMC).

3. Glob al Affiliations:
Muchnick, Alurralde y
Jaspers
Latin American
Image & Value Management have a wide representative of
Manning Selvage &
coverage of the Central American region due to: Lee: Argentina, Brasil,
Bolivia, Chile,
Image Group (affiliates): Seven companies Colombia, Ecuador,
acting as network partners and active members México, Paraguay,
Peru, Venezuela,
of our Central American Group: Uruguay and Puerto
Communications Consulting Group, Gutierrez Rico)
Machado & Lau (Guatemala), Mass Group Manning Selvage
(Honduras), Anle Group (El Salvador), Huella & Lee
NY based company,
Publicidad (Nicaragua), Image & Value member of Publicis
Management (Costa Rica) and Rila Publicidad Group, one of the
biggest world
(Panama). conglomerates in Public
Relations and
Also, we have a partnership with Cimple Advertisement.
Publicidad (Dominican Republic).

4. Our services
Image Group offers a wide portfolio of services and products,
conceived as Integrated Marketing Communications (IMC) to
cover all image management areas:
•Public Relations: design and developing of comprehensive PR
strategies based on IMC.
•Advertising: full design of ad campaigns, media placement,
media analysis and advisory.
•Management of Corporate Image: research of image situation
and positioning, creation of full strategies to leverage or modify
corporate image.
•Media Relations management: from database handling of
media to design and developing of publicity campaigns to
leverage our clients positioning on media.

5. Our services
Image Group offers a wide portfolio of services and products,
conceived as Integrated Marketing Communications (IMC) to
cover all image management areas:
•BTL: creative concepts and developing of Below The Line (BTL)
campaigns, public events and activities.
•Corporate Social Responsibility: research and advisory for
CSR strategies that have a positive impact on society
development.
•Crisis Management: evaluation and design por CM strategies,
both proactive and reactive.
•Direct Marketing: design and developing of direct marketing
campaigns.

6. Our services
Image Group offers a wide portfolio of services and products,
conceived as Integrated Marketing Communications (IMC) to
cover all image management areas:
•Creativity and graphic design: creation of graphic image
colaterals (logo design, brochures, flyers, printing materials, etc)
•Media and messages monitoring: tracking and monitoring of
publications on media (our clients, competitors and their market)
•Marketing research: developing of marketing researchs to
leverage sales strategies.

7. Our clients
Some of our clients (past and present):
•Continental Airlines, Copa Airlines, United Airlines, Air France,
Amadeus
•Abbott Laboratories, Transitions Opticals
•Sony Corporation of Panama, Panasonic, Siemens
•Epson, Xerox, 3M Guatemala, Samsung Electronics
•Banco Industrial of Guatemala, Latin American Financial
Services, Interbolsa Stock Group, Corporation of Financial
Services (CFS)
•Guatemalan Tourism Institute (INGUAT)
•Suzuki Motors, BMW, Porsche, SsangYong, Mercedes Benz,
Citröen, Castrol Motor Oils, Shell
•CNN en Español

8. Our clients
Some of our clients (past and present):
•Del Monte Foods, Kraft Foods, Lactosa, Yes Yogurt
•Appleton Rum, Finlandia Vodka
•GMB Informatics Honduras, Kaspersky Labs, Compaq HP
•Texaco Caribbean, Telefonica, FedEx
•Credomatic, HB Fuller, VISA, Procter & Gamble, Motorola, Philip
Morris
•Salvatore Ferragamo, Pianegonda
•Albrook Mall Panama

9. Our goal
To help companies in our region not only to understand
the relevance of Perceived Value but leverage this
value to achieve better ROI and to generate true wealth
for society.
www.image-value.com
Phone (506) 2296-2076
Fax (506) 2296-4083
San Jose, Costa Rica