This document provides guidance on developing visual branding elements for a technology company called Wave. It discusses using infographics and photography to visualize both the technical aspects and applications of the technology. The marketing materials should display both divisions. Effective visuals will depict the technology's impact on customers by showing how it solves needs and shows the technology in action. Images should align with the brand's color palette and convey concepts like universal simplicity, safety, and peace of mind through compositions that feature people interacting with the technology in various environments.

1. page 1
imagestudyphotographic branding elements

2. page 2
The Anatomy of Wave™
Image Needs
2 Divisions
Visualize the
information
of the Technology
• Process
• Statistics
• Workings
• Technical Specs
Accomplished through
infographics
Visualize the
Application
of the Technology
• Customer with Product
• Product on Devices
• Product in Environment
Accomplished through
Photography
Marketing Materials Should
Display Both Divisions
iconography illustration
illustration
division 1
division 1 & 2
division 2

3. page 3
Q: How do you visualize a technology?
A: Depict the effect of the technology on the customer.
A: Depict the need that the technology solves.
A: Depict the technology in action.
Q: What is the effect of the technology on the customer?
Q: What is the need that the technology solves?
Q: What is the technology in action?
Problem to Solve
Secondary
Problems to Solve
Answers
Answers

4. page 4
Universal simplicity and color
These concepts explore the Brand’s Parent Colors—
Black & White—while continuing to support the design
story of ‘universal simplicity’ through their basic and
striking palette.
Universal Simplicity and Image Content
The images on this page depict ‘building blocks’
of architecture or ‘parts of a whole’ concepts.
The concept of simplicity was explored through
foundational elements that build upon one another
to produce something greater. These image have more
of a traditional corporate feel.
universal simplicityImage Credits: fineartamerica.com; emptyeasel.com; picturesforwalls.com;
domesticat.tumblr.com; charliefawell.com;
100% White100% Black

5. page 5
Image Credits: gettyimages.com
Harmony through color
Images should be chosen based upon their support of
the Brand’s primary and secondary color palettes.
Colors shown here are from previously produced,
Wave Color Study presentation.
Image Content
These images attempt to break away from a traditional
corporate image approach and attempt to illustrate
and document the end-user in the comfort of their
chosen environment.
color harmony
PANTONE®
641
PMS
Cyan
PANTONE®
382
PANTONE®
398
PMS
410
PMS
723
PMS
WG 8
PMS
7407
PMS
2945
PANTONE®
303

6. page 6
Image Credits: gettyimages.com
Harmony through color
Photography with a luminosity blending mode would
be a way to integrate bold colors from the Corporate
Color Palette and to present a fresh and contemporary
feel to collateral pieces.
Image Content
These images attempt to display real world
applications of Wave’s technology in the workplace.
color
PANTONE®
641
PMS
Cyan
PANTONE®
382
PMS
723
PMS
7407
PANTONE®
398

7. page 7
Image Credits: gettyimages.com safety through environment
Environment
The concept of safety through environment and
peace-of-mind through environment
are explored in the following image concepts.
These keywords have been chosen by considering
the target audience and viewing the image choices
through their eyes. These are an attempt to answer
unspoken questions such as, “Will this product
enhance my safety?” and, “Will this product produce
peace-or-mind?”
These images are an attempt to answer that simply by
showing the model interacting with the product in a
safe and comfortable environment.
Images can reflect ‘comfort’ simply through the
facial expressions of the models in the photos.
‘Environment’ can be expressed through the setting
the models are placed.

8. page 8
Image Credits: gettyimages.com
Peace of Mind:
Through location & Expression
These examples attempt to illustrate peace-of-mind
simply through the choice of location within the image.
A sense of security and comfort is displayed through
the character’s choice of location—their expressions
also do not reveal any cause for fear or alarm—peace
of mind through location.
peace of mind

9. page 9
Simplicity
It is one of the suggestions of this presentation
that uses of white space within the design and
photography composition be creatively utilized.
Through the use of space the message of ‘simplicity’
can be further developed.
Image Credits: gettyimages.com simplicity through composition
simplypeace of mind
freedom from worry
We build securitythat brings you
peace of mind.