The document summarizes a webinar on the power of the Latino vote in 2012 and beyond. It introduces the presenters and agenda. The first presenter, Cesar Melgoza of Geoscape, will discuss how Latinos represented over half of US population growth from 2000-2010 and are driving economic growth. He will also cover Latino voting behavior and party affiliation.
New research from Edison Research on the Americans who use "daily deals" services such as Groupon and Living Social. Data on demographics, behaviors, how these services impact businesses and more, along with implications.
Bienven Bienvenidos! Engaging Latino Audiences and Building Cross-Cultural Br...West Muse
This session addresses the importance of creating new relationships and patterns of visitation and support for museums, applicable to any targeted constituency. Speakers share stories of bringing diverse visitors together for cross-cultural dialogue. Their strategies for engaging the Latino community can serve as guidelines for incorporating diversity into strategic planning, professional development, communication tools, and public programs.
Moderator: Jill Hartz, Executive Director, Jordan Schnitzer Museum of Art
Presenters:
Gail Anderson, President, Gail Anderson & Associates
Salvador Acevedo, Principal, Contemporanea
Gabriela Martínez, Curator of Education, Museum of Latin American Art, Long Beach
Claire Muñoz, Director, E.L. Cord Museum School, Nevada Museum of Art
New research from Edison Research on the Americans who use "daily deals" services such as Groupon and Living Social. Data on demographics, behaviors, how these services impact businesses and more, along with implications.
Bienven Bienvenidos! Engaging Latino Audiences and Building Cross-Cultural Br...West Muse
This session addresses the importance of creating new relationships and patterns of visitation and support for museums, applicable to any targeted constituency. Speakers share stories of bringing diverse visitors together for cross-cultural dialogue. Their strategies for engaging the Latino community can serve as guidelines for incorporating diversity into strategic planning, professional development, communication tools, and public programs.
Moderator: Jill Hartz, Executive Director, Jordan Schnitzer Museum of Art
Presenters:
Gail Anderson, President, Gail Anderson & Associates
Salvador Acevedo, Principal, Contemporanea
Gabriela Martínez, Curator of Education, Museum of Latin American Art, Long Beach
Claire Muñoz, Director, E.L. Cord Museum School, Nevada Museum of Art
Learn more about Diversity Explosion:
http://www.brookings.edu/research/reports2/2014/11/diversity-explosion
__________
At its optimistic best, America has embraced its identity as the world’s melting pot. Today it is on the cusp of becoming a country with no racial majority, and new minorities are poised to exert a profound impact on U.S. society, economy, and politics.
Through a compelling narrative and eye-catching charts and maps, eminent demographer William H. Frey interprets and expounds on the dramatic growth of minority populations in the United States. He finds that without these expanding groups, America could face a bleak future: this new generation of young minorities, who are having children at a faster rate than whites, is infusing our aging labor force with vitality and innovation.
Diversity Explosion shares the good news about diversity in the coming decades, and the more globalized, multiracial country that U.S. is becoming.
Sensis SXSW Interactive Presentation - The Hispanic Persona ProjectJose Villa
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.
The Hispanic Persona Project SXSW Interactive 2012 Presentation Sensis
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.
Learning About America from the 2010 CensusMichael Bystry
Presentation by Dr. Arnold Jackson, the Associate Director for Decennial Census at the U.S. Census Bureau. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Learn more about Diversity Explosion:
http://www.brookings.edu/research/reports2/2014/11/diversity-explosion
__________
At its optimistic best, America has embraced its identity as the world’s melting pot. Today it is on the cusp of becoming a country with no racial majority, and new minorities are poised to exert a profound impact on U.S. society, economy, and politics.
Through a compelling narrative and eye-catching charts and maps, eminent demographer William H. Frey interprets and expounds on the dramatic growth of minority populations in the United States. He finds that without these expanding groups, America could face a bleak future: this new generation of young minorities, who are having children at a faster rate than whites, is infusing our aging labor force with vitality and innovation.
Diversity Explosion shares the good news about diversity in the coming decades, and the more globalized, multiracial country that U.S. is becoming.
Sensis SXSW Interactive Presentation - The Hispanic Persona ProjectJose Villa
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.
The Hispanic Persona Project SXSW Interactive 2012 Presentation Sensis
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.
Learning About America from the 2010 CensusMichael Bystry
Presentation by Dr. Arnold Jackson, the Associate Director for Decennial Census at the U.S. Census Bureau. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
2. Welcome
We thank you for joining us and ask that if you have
questions during the presentation please submit those
directly to organizer on the right hand side of your screen.
The following presentation deck and webinar recording
will be available to you immediately following the
conclusion of this webinar.
The Power of The Latino Vote
2012 and Beyond.
3. Cynthia Corzo
Editor, Hispanic Market Weekly
Cynthia Corzo is editor of Hispanic Market Weekly. In this role,
she oversees all of the editorial content in both the weekly
newsletter and on www.hispanicmarketweekly.com. She joined
Hispanic Market Weekly in 2002 after 14 years at El Nuevo
Herald and The Miami Herald.
Corzo has successfully established solid relationships with
agencies, advertisers and media outlets active in the Hispanic
market, delivering for Hispanic Market Weekly a steady stream of
scoops, breaking news and solicited content.
4. Webinar Agenda
• The Power of The Latino Vote, Cesar M. Melgoza, Geoscape
• The Bilingual Electorate & Latino Outreach, Dr. Gary Segura,
Latino Decisions
• Inside Latino Voters and the Media, Pilar Marrero, La Opinión
• Q&A
The Power of The Latino Vote
2012 and Beyond.
6. 2012 and Beyond
The Power of the Latino Vote
Actionable insights for public service and business expansion
César M Melgoza
Founder & CEO
Geoscape
cmelgoza@geoscape.com
www.geoscape.com
1-888-211-9353
Access the New Mainstream
8. Latinos represented 56 percent of
America’s population growth
between 2000 and 2010 and grew
at 9x the rate of non-Latinos.
American Cultural Diversity
The Latino Growth Majority
28. 2012 and Beyond
The Power of the Latino Vote
Actionable insights for public service and business expansion
César M Melgoza
Founder & CEO
Geoscape
cmelgoza@geoscape.com
www.geoscape.com
1-888-211-9353
Access the New Mainstream
29. The Bilingual Electorate
• Since 2007, Latino Decisions has completed more than
10,000 interviews with Latino voters
• One trend is consistent over and over again: you must
engage Latinos in both English and Spanish to be
effective
• A third of registered voters are predominantly reliant on
Spanish Media
• Half of all citizens—and a majority of citizens not
registered—rely on Spanish media:
– Growing the Latino Electorate depends on bilingual appeals
www.latinodecisions.com
30. The Bilingual Electorate: TV
When you watch television, do you watch Spanish-
language stations more often, English-language
stations more often, or do you watch both equally?
June 2008 March 2010 Sep 10
Reg Non-Reg Citz All Citizens Reg
Spanish mostly 22% 43% 37% 29%
Both exactly equal 33% 41% 30% 32%
English mostly 45% 13% 32% 39%
Latino Decisions / We Are America Alliance, June 2008
Latino Decisions / NALEO, March 2010, national poll of citizen adults (all
eligible voters instead of just registered)
Latino Decisions / We Are America Alliance, September 2010, national poll
www.latinodecisions.com
31. The Bilingual Electorate: Radio
How about when you listen to the radio?
Reg Non-Reg Citz
Spanish mostly 32% 51%
Both exactly equal 24% 27%
English mostly 44% 12%
Latino Decisions / We Are America Alliance, June 2008
www.latinodecisions.com
32. Bilingual Electorate: News Reliability
There are a lot of different sources of news and
information. When it comes to news and information
about the election, which source do you trust the most
to deliver the best information?
June 2008 March ‘10 Sep ‗10
Reg Non-Reg Citz All Citizens Reg
Spanish news 31% 58% 49% 35%
Both exactly equal 19% 18% 12% 13%
English news 47% 22% 38% 48%
Latino Decisions / We Are America Alliance, June 2008
Latino Decisions / NALEO, March 2010, national poll of citizen adults (all eligible
voters instead of just registered)
Latino Decisions / We Are America Alliance, September 2010, national poll
www.latinodecisions.com
33. The Bilingual Electorate: Contact!
Political party‘s, candidates, and civic groups sometimes
send people postcards or flyers in the mail before the
election. Are you more likely to pay attention to these if
they are in Spanish, in English, or in Spanish and
English equally?
Nevada ‗08 National ‗10
Spanish 19% 20%
Bilingual/both 48% 40%
English 25% 32%
Latino Decisions / NALEO, September 2008 – Latino registered voters in Nevada
Latino Decisions / We Are America Alliance, September 2010 – national poll
www.latinodecisions.com
34. The Bilingual Electorate: Contact!
• Media strategies of both parties must include
English and Spanish outreach, and the message is
not always the same.
• Don‘t believe any polling of registered voters that
has less than 30% answering in Spanish.
• Exit polls, which typically have only 6-8% of
Hispanic interviews in Spanish, are particularly bad.
www.latinodecisions.com
35. 2012 Presidential Election:
A Question of Turnout, Population
Growth, Immigration, and
Outreach
www.latinodecisions.com
37. Latino Effect in 2008 and 2010
• In 2008, Latino voters were instrumental in several
states, sometimes with margins exceeding state
margin:
– Latinos likely decisive in New Mexico, Colorado, Nevada,
North Carolina, Indiana, and Florida:
– Yes, North Carolina and Indiana!
• In 2010, Latinos saved the day for:
– Illinois Gov. Pat Quinn
– Colorado Senator Michael Bennett
– Nevada Senator Harry Reid
• Failure to focus on Latinos costs Alex Sink the FL
gubernatorial election.
www.latinodecisions.com
38. Overlooked Power
• Latino political power in California, Texas and New
York is often overlooked because the states are not
competitive. But
– California is not competitive precisely because of the Latino electorate.
Absent Latinos, California elections are a virtual tie, and before Latino
mobilization around and after 1994 (Prop 187), California was a largely
GOP state in statewide elections.
– Latinos are the key to any future competitiveness in Texas. It is for this
reason that George W. Bush and, to a lesser extent, Rick Perry avoided
racially polarizing legislation that has appeared in California, Colorado,
Arizona and elsewhere.
– Latinos in New York are heavily Democratic and play a powerful role in
NYC politics, particularly Democratic primaries.
www.latinodecisions.com
39. Looking Forward to 2012
• Latinos will likely comprise approximately 9.5% of the
electorate in 2012.
• Latinos will be critical voices in shaping outcomes in
Southwestern swing states like Colorado, Nevada, and New
Mexico, as well as the ever-pivotal Florida.
• Even small Latino populations could be decisive in
Pennsylvania, Ohio, Wisconsin, and Iowa.
• GOP strategists believe they must win 40% of the Latino vote
to prevail, prompting rumors of Marco Rubio or New Mexico
Governor Susana Martinez as the VP selection.
www.latinodecisions.com
40. Immigration Matters in 2012
• Don‘t listen if either campaign tells you Immigration is not the Latino voting
issue.
• Our June Poll showed that 53% of all LATINO REGISTERED VOTERS
count among their friends or family an undocumented immigrant.
• Many (25%) know someone facing immigration enforcement.
www.latinodecisions.com
41. Immigration Matters in 2012
• This affects the President‘s approval on the matter…
• Recent policy shifts must be understood against this background.
www.latinodecisions.com
42. Looking Forward to 2012
• So key issues among Latinos will be Jobs and
Immigration.
• Disappointment with the administration more likely to
result in abstention than switching.
• The President‘s chances with Latino voters will be driven
by three factors:
– The impact of recent efforts to ameliorate his immigration policy;
– The unemployment rate, and perceptions of efforts to improve
things; and most importantly
– What the GOP nominee says about Latinos and immigrants.
Republicans have long been among the most effective Democratic
turnout strategies.
www.latinodecisions.com
43. Latino Voters:
Who are
They?
The Power of The Latino Vote
2012 and Beyond.
56. Latinos and
The American Dream.
The Power of The Latino Vote
2012 and Beyond.
57. Thank you for joining
For questions on this webinar
Contact: jacquelynn.carrera@impremedia.com
www.impremedia.com www.latinodecisions.com www.geoscape.com www.hispanicmarketweekly.com http://politicals.entravision.com