The document discusses a musical production of "Pride and Prejudice" staged by WKWSCI Paparazzi at the NLB Drama Centre in 2013. The production aimed to fill 80% of the 1,280 seats over its two nights. To achieve this, the group expanded publicity beyond their school members to all of NTU using various advertising methods. These efforts resulted in selling out 88% and 97% of seats on the first and second nights respectively, with slightly less than 50% of ticket sales coming from outside the school. The musical received praise from faculty and alumni for being the best performance in the group's history.

1. I LOVE YOU
BECAUSE
A MUSICAL
BASED ON THE CLASSIC “PRIDE AND PREJUDICE”
4 & 5 October | Drama Centre

2. In 2013, WKWSCI Paparazzi
decided to stage its first ever Musical.

3. The musical was held at the NLB
Drama Centre, which sat 800 people.
The theatre was thrice the size of
previous years’.

4. Our Challenge:
To fill 80% of the seats on both
performance nights
That’s 1,280 seats.

5. Unlike previous years, we knew we
couldn’t just count on the support of our
school members.
We needed to engage the whole of NTU.

6. So, for the first time...
We expanded publicity beyond
WKWSCI.

7. And engaged our audience using both
above the line
below the line
&
advertising

8. We placed our print collaterals at
places with the highest traffic volume
3x1m Banners outside main canteens
Bus Stop Ad & Posters
pasted outside libraries and
other faculties

9. ...and handed out brochures during
Freshman Orientation Camps

10. All these collaterals directed them to our
Facebook page, where we interacted
and engaged with them through...

11. Cast Introduction

12. Sneak Previews

13. Video Trailers

14. Even just before performance nights we
didn’t stop.
Live BTS updates
Set Construction Time Lapse

15. The Result

16. We sold out 88% of the seats on our
first night....

17. ...and 97% of the seats on our second
and final night.

18. Slightly less than 50% of the ticket
sales came from outside WKWSCI.

19. Our campaign efforts received high
praises from both school faculty members
and alumni...
And Paparazzi ’13 was lauded the best
performance in its history.