IPO on NASDAQ is possible

1. I have taken 23 Israeli companies to NASDAQ starting in 1981 with two healthcare
companies The major benefits are:
 An Israeli NASDAQ company gets important marketing mindshare. Its
fortunes are closely followed--with proper IR.
 the ability to raise further large financings.
Clearly not every Israeli healthcare company can or should do an IPO. It is very
expensive and time consuming. The major requirements are:
1. Having the mindset to be public in the USA, willingness to make IR a
material part of the CEO and CFO's efforts;
2. Having a clearly innovative large-market product/platform/pipeline that is
immediately appealing in a one sentence sell.
3. Being late stage enough, Phase 2/3 clinical trials with revenue in sight, and
the validation of a large strategic partner.
4. A USA office.
Before the IPO, to maximize reward and minimize risk:
 Prepare/rehearse a dynamite presentation;
 Do market research by doing an initial road show to relevant IPO
underwriters; ask can my company go public? will it be a viable IPO? What
do I have to do? Consult for advice.
 Hire attorneys on semi-contingency.
Only then undertake the arduous, long, costly, fun (with the proper attitude) fund
raising process.