SlideShare a Scribd company logo
I NEED
FURNITURE!
vs
CHINA
Room
set-ups
Typical
US
Room
set-ups
Hispanic
US
Room
set-ups
Bigger
size
glasses
and beds
for US
market
Augmented reality app:
Visualize 3-D version of
IKEA furniture in your
home
FURNITURE IS NO MORE A LUXURY!
ORDINARY PEOPLE CAN ‘MAKE’
FURNITURE USING BASIC DIYs.
Youth/
Middle to
upper-
middle
class
groups
High
income/
High
status
groups
IKEA: Analysing Consumer Markets
IKEA: Analysing Consumer Markets
IKEA: Analysing Consumer Markets

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