1) A tea seller named Rambhai who has been operating outside the IIM Ahmedabad campus for 25 years was the subject of a case study presented by three management professors to their class. 2) Rambhai listens keenly as the professors discuss how his small business exemplifies principles of management success without any formal training by identifying customer needs and maintaining a consistent location and product offering to build loyalty. 3) The case study aims to show that established institutions can learn from individuals like Rambhai who have found business success through observation, relationships and strategy on the streets.