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WHAT IS ‘ENGAGEMENT’?
#IHMayDay
‘Engagement’?
• Various ways of defining
‘engagement’
• Comparing ‘engagement’
2014, 2015 and 2016
– Scaped all tweets to the
relevant hashtags; cleaned
dataset (‘spam’ tweets)
– Tweets, retweets and
favourites
– Speculative/messy
0
50
100
150
200
250
6:00:00AM
8:00:00AM
9:00:00AM
10:00:00AM
11:00:00AM
12:00:00PM
1:00:00PM
2:00:00PM
3:00:00PM
4:00:00PM
5:00:00PM
6:00:00PM
7:00:00PM
8:00:00PM
9:00:00PM
10:00:00PM
11:00:00PM
11:59:59PM
Tweets
2014 2015 2016
Glen Fuller glen.fuller@canberra.edu.au
0
200
400
600
800
1000
1200
1400
Tweets
0
200
400
600
800
1000
1200
1400
Retweets
0
200
400
600
800
1000
1200
1400
Tweets & Retweets
0
200
400
600
800
1000
1200
1400
Favourites
Glen Fuller glen.fuller@canberra.edu.au
‘Engagement’?
• ‘Engagement’ is a mediated
social relation
• #IHMayDay emphasises
‘listening’
• Can we represent
‘listening’ with the data?
– Retweets and favourites per
tweet?
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2200
RTs & Favs
2014 2015 2016
Glen Fuller glen.fuller@canberra.edu.au
‘Engagement’?
2014 2015 2016
Tweets 1071 2133 1719
Retweets 3642 10718 11511
Tweets & RTs 4713 12851 13230
Favourites 1968 6796 7814
RTs & Favs 5610 17514 19325
‘Listening’ 5.24 8.21 11.24
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
6:00:00AM
8:00:00AM
9:00:00AM
10:00:00AM
11:00:00AM
12:00:00PM
1:00:00PM
2:00:00PM
3:00:00PM
4:00:00PM
5:00:00PM
6:00:00PM
7:00:00PM
8:00:00PM
9:00:00PM
10:00:00PM
11:00:00PM
11:59:59PM
'Listening'
(RTs&Favs per Tweet)
2014 2015 2016
Glen Fuller glen.fuller@canberra.edu.au

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#IHMayDay What is ‘engagement’?