iGuzzini produces lighting systems in collaboration with designers and architects worldwide. It focuses on environmental sustainability, well-being, and using lighting to improve relationships between people and their environment through research and knowledge. Trick is a new lighting product that goes beyond traditional lighting rules to provide artistic and architectural lighting effects through its light blade, radial, and washer effects in different sizes. It aims to enhance spaces and experiences for people.
Apresentação desenvolvida para a disciplina Arquitetura no Brasil.
Tema: Técnicas construtivas - Adobe
Faculdade de Arquitetura e Urbanismo
PUC - Campinas 2011
Arquitetura no Brasil
Docentes:
Prof. Dra. Ivone Salgado / Prof. Dra. Renata Baesso
Diego de Almeida Pereira
Felipe dos Santos Neres
Malu Costa Magalhães
Mariana TealdiSant’anna
Paula AleksaBianchi
Vinicius Galvani Pellegrino
Opus Park House Flamboyant, 4 suítes, 228 e 242 m2, Jardim GoiásKP Business
Park House Flamboyant
Previsão de entrega do empreendimento: Dezembro de 2012 Torre Amarela e Maio de 2013 Torre Vermelha.
- 228,57m², 04 suítes
- 242,02m², 04 suítes
- (05 vagas de garagem), sendo 3 vagas individuais e 01 gaveta.
Um lugar a sua altura, com muito verde, comodidade e uma vista privilegiada da cidade.
Um empreendimento luxuoso que leva o conceito de casas suspensas mais ousado do mercado para a parte mais alta do Parque Flamboyant.
Viver em frente a este cartão postal irresísitvel é cultivar o melhor da vida numa área nobre por natureza que não para de valorizar.
Localização - um bairro nobre, completo e sofisticado. Assim pode ser definido o Jardim Goiás, que é servido por grandes eixos comerciais como as avenidas 136, Jamel Cecílio e Av. E, além da facilidade de acesso a todos os pontos da cidade pela marginal Botafogo rodovias adjacentes. Flamboyant Shopping Center, Supermercado Carrefour, Wall Mart, Home Center Tend Tudo e facilidade por todos os lados.
Mais de 40 itens de lazer entregues mobiliados e decorados. (conforme memorial descritivo) 4500 m2 de lazer
O Park House Flamboyant é o primeiro empreendimento do Parque Flamboyant que traz as vantagens e benefícios do conceito Park House de vida inteligente em casas suspensas.
Um projeto exuberante com área externa espaçosa e confortável, com duas torres divididas em duas prumadas cada.
Diferenciais - Elevador social com hall privativo e exclusivo para o apartamento acesso biométrico;
- Pátio outside(sacada) de 41,58 m2 e 55,22 m2 com pé direito duplo completamente integrado ao living;
- Circulação entre área íntima (quartos) e área de serviço;
- Esquadrias em alumínio com venezianas de enrolar nos quartos, com melhor isolamento termoacústico e possibilidade de automatizar;
- Esquadrias especiais entre sala e Pátio Outside, para melhor visão do parque;
- Preivisão de ar condicionado split em todas as suítes;
- Projeto flexível, podendo o cliente fazer alterações de layout e acabementos (mediante viabilidade da construtora). - 242,04m2 4 suítes.
Informações:
Keven Petherson – 55 62 8125 4241 / 62 8452 3415 / 62 9630 4616
Email: keven.consultorimobiliario@gmail.com
Website: www.kevenpetherson.com
Blogs: www.luxuryrealestatebrazil.blogspot.com.br
www.meuimovelbrasil.blogspot.com.br
www.consultancyofbigdeals.blogspot.com.br
Facebook: www.facebook.com/imoveisbrasil
Skype: keven.petherson
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate this.
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate this.
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate....
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate ...
Apresentação desenvolvida para a disciplina Arquitetura no Brasil.
Tema: Técnicas construtivas - Adobe
Faculdade de Arquitetura e Urbanismo
PUC - Campinas 2011
Arquitetura no Brasil
Docentes:
Prof. Dra. Ivone Salgado / Prof. Dra. Renata Baesso
Diego de Almeida Pereira
Felipe dos Santos Neres
Malu Costa Magalhães
Mariana TealdiSant’anna
Paula AleksaBianchi
Vinicius Galvani Pellegrino
Opus Park House Flamboyant, 4 suítes, 228 e 242 m2, Jardim GoiásKP Business
Park House Flamboyant
Previsão de entrega do empreendimento: Dezembro de 2012 Torre Amarela e Maio de 2013 Torre Vermelha.
- 228,57m², 04 suítes
- 242,02m², 04 suítes
- (05 vagas de garagem), sendo 3 vagas individuais e 01 gaveta.
Um lugar a sua altura, com muito verde, comodidade e uma vista privilegiada da cidade.
Um empreendimento luxuoso que leva o conceito de casas suspensas mais ousado do mercado para a parte mais alta do Parque Flamboyant.
Viver em frente a este cartão postal irresísitvel é cultivar o melhor da vida numa área nobre por natureza que não para de valorizar.
Localização - um bairro nobre, completo e sofisticado. Assim pode ser definido o Jardim Goiás, que é servido por grandes eixos comerciais como as avenidas 136, Jamel Cecílio e Av. E, além da facilidade de acesso a todos os pontos da cidade pela marginal Botafogo rodovias adjacentes. Flamboyant Shopping Center, Supermercado Carrefour, Wall Mart, Home Center Tend Tudo e facilidade por todos os lados.
Mais de 40 itens de lazer entregues mobiliados e decorados. (conforme memorial descritivo) 4500 m2 de lazer
O Park House Flamboyant é o primeiro empreendimento do Parque Flamboyant que traz as vantagens e benefícios do conceito Park House de vida inteligente em casas suspensas.
Um projeto exuberante com área externa espaçosa e confortável, com duas torres divididas em duas prumadas cada.
Diferenciais - Elevador social com hall privativo e exclusivo para o apartamento acesso biométrico;
- Pátio outside(sacada) de 41,58 m2 e 55,22 m2 com pé direito duplo completamente integrado ao living;
- Circulação entre área íntima (quartos) e área de serviço;
- Esquadrias em alumínio com venezianas de enrolar nos quartos, com melhor isolamento termoacústico e possibilidade de automatizar;
- Esquadrias especiais entre sala e Pátio Outside, para melhor visão do parque;
- Preivisão de ar condicionado split em todas as suítes;
- Projeto flexível, podendo o cliente fazer alterações de layout e acabementos (mediante viabilidade da construtora). - 242,04m2 4 suítes.
Informações:
Keven Petherson – 55 62 8125 4241 / 62 8452 3415 / 62 9630 4616
Email: keven.consultorimobiliario@gmail.com
Website: www.kevenpetherson.com
Blogs: www.luxuryrealestatebrazil.blogspot.com.br
www.meuimovelbrasil.blogspot.com.br
www.consultancyofbigdeals.blogspot.com.br
Facebook: www.facebook.com/imoveisbrasil
Skype: keven.petherson
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate this.
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate this.
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate....
This brochure is designed to communicate what it would be like to work with us; the type of projects to which we add value and what tools we use to facilitate ...
MAGIK LED - The Perfect LED Lights for HomesMagik Lights
Everyone likes their houses to be brightly illuminated, but one has to pay a price to keep them like that. It means that while you want your house to be all bright and illuminated, you ought to shell out extra money to pay for the electricity bill.But you illuminate your houses or other establishments with the help of LED lights, you can certainly save on electricity bills.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Metaverse Marketing in the Generation of the Internet - Eugene Capon
iGuzzini - Trick
1.
2.
3. Light First
Social innovation through lighting
Socially engaged
iGuzzini is an international community at the service of architecture and the
development of the culture of lighting, for a better societyand life. It is a centre
of excellence for the study of lighting in its various forms. It produces lighting
systems in collaboration with leadinglighting designers, architects, designers,
universities and research centres all over the world. Respect for the
environment, biological wellbeing, sustainable economies: these are
the factors we need to work on, on a global scale, for the positive development
of society. Lighting is first andforemost for people, our commitment being
to promote responsible use of energy by public organisations, by the leaders
in architecture, industry and commerce, supporting town mayors, for a real
improvement in wellbeing and quality of life.
Lighting innovation
Social innovation means responding to emerging needs with new ways
of cooperating, in a network, through open networks, producing sustainable ideas
and identifying new tools. Lighting changes things. It is at the centre of social
changes. It is the expression of new vital energy running through the city,
building architecture, creating wellbeing for people. Lighting reveals the nature
of man, it shows worlds and relationships, communities and mechanisms.
iGuzzini works to use lighting to improve the relationship between man and
the environment, through research, manufacturing, technology and knowledge.
www.iguzzini.com/lightfirst
4. Trick
Social contest
2
Trick is not designed to create general
light or meet the specific mathematical
requirements of illuminating space.
It's a fun device for people to play with.
That's the idea behind its design.
Dean Skira, Trick designer
5. #PlayYourTrick
Show us your application ideas.
Post your idea with a photo, sketch, rendering
or video on Twitter or Instagram. Describe
your idea in a few words, mention @iGuzzini
and insert the #PlayYourTrick hashtag.
Those with the most likes on Instagram
or retweets on Twitter by December
31st will win a #PizzaKobra limited
edition table lamp.
Follow the competition at
iguzzini.com/playyourtrick
3
Post your idea with a photo,
sketch, rendering or video
on Twitter or Instagram...
Describe your idea in a few words,
mention @iGuzzini and insert
the #PlayYourTrick hashtag.
Those with the most likes
on Instagram or retweets
on Twitter by December 31st...
PizzaKobra Limited Edition
( Design Ron Arad )
#PlayYourTrick
@iguzzini
December
31
Retweet
Like
WIN!
#PlayYourTrick
@iguzzini
December
31
Retweet
Like
WIN!
#PlayYourTrick
@iguzzini
December
31
Retweet
Like
WIN!
#PlayYourTrick
@iguzzini
December
31
Retweet
Like
WIN!
6. Trick
Installation design: Dean Skira "Hooked up"
at the Statale di Milano
Hybrid Architecture
Led is more. Designing with Leds means studying
new ways of combining the different technological
elements that make up our luminaires.
Trick is the result of our consolidated expertise
in materials that enables us to produce continuously
innovative optic systems.
4
7. Push the Boundaries.
Apply new opportunities.
Forget traditional rules and enjoy three-dimensional
games and endless graphic combinations instead.
Trick is the product that goes beyond the rules
and regulations of architecture. It is the ideal
instrument for architects and light designers who
wish to test new solutions without sacrificing
high level performance. Two functions: architectural
and artistic. Three effects: light blade, radial
and washer. Trick's changing spirit adapts to any kind
of use that this unique device is put to.
“The hottest product
at Light + Building 2014”
iguzzini.com/trick
pinterest.com/iguzzini/trick
Premios Delta ’14
8. Washer Effect
Surface-mounted
Ø 90 mm / Ø 110 mm
Pag. 36-41
Washer Effect
Recessed
Ø 45 mm
Pag. 36-41
Light Blade Effect /
360° Blade Effect
Surface-mounted
Ø 90 mm
Pag. 20-29
180° Blade Effect
Surface-mounted
Ø 90 mm / Ø 110 mm
Pag. 24-31
Trick®
Design Dean Skira
6
Ceiling installation
Wall installation
Horizontal surface installation
9. Radial Effect
Recessed
Ø 45 mm
Pag. 30-35
Radial Effect
Surface-mounted
Ø 110 mm
Pag. 30-35
Radial Effect
Surface-mounted
Ø 160 mm
Pag. 30-35
Overview
7
10. Over the years, natural light
has won a central role
in architectural design and
been recognised as a material
in its own right. With Trick
this relationship now also
enjoys a new, contemporary
expression at night.
8
Trick
Light blade
Art Resonates
Photographs: Michelle Aldredge
Editor: Gwarlingo
11. Graphic lighting.
Rhythmic melodies of light and shadow.
With Trick you can modulate light effects to turn
surfaces into vast canvasses. This is a luminaire with
a dual character offering either light blade or surface
skimming effects and radial or washer versions.
When used to illuminate architecture, the luminaire
animates compositions with light beams that run
parallel or cross over to highlight new planes.
The radial or washer effect versions decorate
vertical or horizontal surfaces with atmospheric
and carefully monitored lighting effects.
A light blade forms geometric textures
or creates interruptions that usher
in a new relationship between lighting
and architecture.
Radial light enhances surface
materials and emphasizes shapes,
contrasts and details.
Washer effects highlight architectural
or natural elements to create
a complex yet harmonious space.
9
12. When light is emitted radially
it meets elements that cast
shadows enabling signs to be
read as immaterial elements
that appear and move
and disappear again according
to the presence and dynamic
character of the light.
10
Trick
Radial light
14. 12
Trick
Design
Formal continuity. Trick's wide range
of sizes and models all follow the same
design logic, so when used together
they create a sense of formal consistency.
15. Express yourself.
A range of points.
13
Trick is a gem of light with a minimal design
and comes in four different sizes: 45, 90,110
and 160 mm. Its pointed geometric shape looks
simple, but every tiny detail is painstakingly
designed . This is a device that magically blends
into the background during the day and comes
out to illuminate at night. We have focused all our
know-how into the tiny body of this device
and enhanced all the features of our new led lamps
to obtain exciting, non invasive lighting solutions.
160
110
90
45
17. The secret behind Trick's construction is
the combination of a toroidal convex flat lens
with a microprismed surface and an internally
screened cover that aims the beam of light correctly
and avoids any unwanted dispersion. Painstaking
research into materials has also led to the optimisation
of special surface finishes. The lenses can therefore
be transparent, satin or semi-satin finished
depending on the model. This is therefore a tiny
device that emits an incredible quantity of light.
15
Energy saving. Traditional light sources emit light
at 360°, whereas LEDs focus light at an angle
of less than 180°. This feature is further enhanced
in Trick where inefficient light dispersion is reduced
to a minimum and energy savings are maximised.
Incredible to technology.
A miniature optic.
19. Other luminaires on the market with high operating temperatures
Thermographic simulation
( C° )
Clockware lighting created from a combination
of technological and industrial processes. Trick
is a complex and comprehensive product based
on the precision and research of advanced
craftsmanship. The special design of the body
guarantees optimal heat dissipation above
and below the lens. The Leds are built in so they
operate below critical temperatures. A correct
thermal balance maintains the quality of the Leds
even after thousands of hours.
Long lasting precision.
Designed to amaze.
17
10.000 h 20.000 h 30.000 h 40.000 h
* After 50.000 hours the luminous flux is equal to 80% of the initial value (L80)
0 h 50.000 h100%
80% L 80*
70% L 70
42.03
43.44
44.85
46.25
40.63
39.22
37.82
36.41
35.01
33.60
32.19
30.79
Maintenance. Correct heat dissipation,
the size of the product and reduced
maintenance requirements means that designers
can now install Trick in hidden locations too.
21. 19
Light Blade Effect /
360° Blade Effect
Washer Effect
180° Blade Effect
Radial Effect
All Trick models are designed to guarantee
a high level of visual comfort. The product
body and the lens position offer maximum
visual efficiency, so light is distributed
evenly over buildings to enhance the viewer's
experience. This is an ideal solution
for installing luminaires in niches, openings,
doorways or in residential areas.
Under control.
Personal comfort.
45°
Cut-off
45°
Cut-off
45°
Cut-off
50°
Cut-off
85°
Glare comfort
80°
Glare comfort
80°
Glare comfort
85°
Glare comfort
45°
45°
45°
50°
85°
80°
80°
85°
Cut-off
Within that angle there
is no perception of the light
(luminaire total dark look).
Glare comfort
Within that angle the reflector
does not produce glare
reflections, so it provides a
high level of visual comfort.
22. Trick
360° Blade Effect
20
Lighting design for Beaune, Beaune, France
Lighting design: Jean François Touchard
Photographs: Didier Boy de la Tour
23. A single body with two light effects. The Blade-Blade
and 360° Blade Trick is an unusual, round,
surface-mounted luminaire with a diameter of just
110 millimetres and a power rating of 5.8 W
that emits concentrated, clearly defined beams
of light. Ideal for outlining wall, door and portico
perimeters, niche contours and openings,
or creating illuminated trails, these luminaires
are perfect for modern architecture
and ideal for historical settings.
A tricky play.
Lines of light.
21
140
millimetres
90
millimetres
27. Trick is also a surface-mounted 180° Blade Effect
that comes in 90 and 110 millimetre diameter
versions, with or without a built-in ballast.
Energy consumption is just 2.9 W. This means
the device can be used to add rhythm to space
with vertical, horizontal and sloping lines.
This adds psychological comfort to environments,
guides the observer, improves the quality
of the environment and highlights spaces,
buildings and urban trails.
Space is a dancer.
Elegant patterns.
25
90
57
millimetres
millimetres
30. Trick
28
360° Blade Effect / Light Blade Effect
Surface-mounted
Ø 90 mm
* The flux and power values indicated are nominal. * The flux and power values indicated are nominal.
Finish
Trick
Light Blade Effect
Distance (h) Blade width Illuminance
1 m 9 cm 360 lux
2 m 18 cm 90 lux
3 m 27 cm 40 lux
h
h
50W * 50W *6W 6W620 lm
CRI 85
620 lm
CRI 85
Warm White 3000 K Warm White 3000 K
140
ø 90
140
ø 90
Trick
360° Blade Effect°
Distance (h) Blade width Illuminance
1 m 9 cm 450 lux
2 m 18 cm 120 lux
3 m 27 cm 55 lux
6 m 60 cm 15 luxh
01
white
01
white
15
gray
15
gray
For installation instructions see pag. 42
For product codes see pag. 46
6W 620 lm 350 mA CRI 85 6W 620 lm 350 mA CRI 85
31. 29
180° Blade Effect
Surface-mounted
Ø 110 mm
180° Blade Effect
Surface-mounted
Ø 90 mm
20W *3W320 lm
CRI 85
57
ø 89
* The flux and power values indicated are nominal. * The flux and power values indicated are nominal.
Trick
180° Blade Effect°
Distance (h) Blade width Illuminance
1 m 10 cm 450 lux
2 m 20 cm 120 lux
3 m 30 cm 55 lux
6 m 60 cm 15 luxh
Trick
180° Blade Effect°
Distance (h) Blade width Illuminance
1 m 10 cm 450 lux
2 m 20 cm 120 lux
3 m 30 cm 55 lux
6 m 60 cm 15 luxh
Finish
Warm White 3000 K
20W *3W320 lm
CRI 85
89
ø 110
Warm White 3000 K
01
white
01
white
15
gray
15
gray
3W 320 lm 220-240 V CRI 85 3W 320 lm 350 mA CRI 85
t<50°
IK07 IP66 650°C
IK07 IP66 650°C
33. Trick Radial Effect emits a soft, even background
light that caresses the surface on which it is
installed. The blade of light which could once only
be installed horizontally to walls is now available
with a 360° effect and an even distribution of energy.
The luminaires can measure either 45, 110 or 160
millimetres, with a power supply ranging between
4.2 and 11.6 W. This saves energy even
for large surfaces. And when a skimmed light
effect is used, the features of the surface
are beautifully accented with natural contrasts.
Trick, then, is undoubtedly a new concept in lighting.
Concrete symmetry.
Uniform materials.
31
110
millimetres
42
millimetres
34. Trick
Radial Effect
32
A-2 Residential Building,
Multi-storey residential building, Rende, Italy
Architectural design: Gianfranco Malara,
Francesco Carlo Valentini
Photographs: Giuseppe Saluzzi
35.
36. Trick
34
Trick
Radial Effect Ø 160
Distance (h) Illuminance Cornice (c)
1 m 250 lux 10 cm
2 m 57 lux 15 cm
3 m 40 lux 20 cm
h
c
40
250
57
Trick
Radial Effect Ø 110 ( high )
Distance (h) Illuminance
1 m 250 lux
2 m 65 lux
3 m 30 luxh
30
65
250
Radial Effect
Surface-mounted
Ø 110 mm
Radial Effect
Surface-mounted
Ø 160 mm
100W *
20W *
12W1270 lm
CRI 85
85
Ø 160
Warm White 3000 K Warm White 3000 K
50W *6W620 lm
CRI 85
75
Ø 110
Finish
01
white
01
white
* The flux and power values indicated are nominal. * The flux and power values indicated are nominal.
E5
white / gray
E5
white / gray
E4
white / chrome
E4
white / chrome
12W 1270 lm 220-240 V CRI 85 6W 620 lm 220-240 V CRI 85
37. 35
Trick
Radial Effect Ø 110 ( low )
Distance (h) Illuminance
1 m 250 lux
2 m 65 lux
3 m 30 luxh
30
65
250
Trick
Radial Effect Ø 45
Distance (h) Illuminance
0,5 m 54 lux
2 m 45 lux
3 m 18 luxh
18
45
54
35W *4W460 lm
CRI 85
26
Ø 45
Radial Effect
Recessed
Ø 45 mm
Radial Effect
Surface-mounted
Ø 110 mm
Warm White 3000 K Warm White 3000 K
50W *6W630 lm
CRI 85
42
Ø 110
Finish
01
white
01
white
15
gray
15
gray
10
chrome
10
chrome
* The flux and power values indicated are nominal. * The flux and power values indicated are nominal.
For installation instructions see pag. 43 – 44
For product codes see pag. 46
6W 630 lm 350 mA CRI 85 4W 460 lm 250 mA CRI 85
t<50°
IK07 IP66 650°C
IK07 IP66 650°C
39. Trick Washer Effect is a small, yet extremely
powerful luminaire that can satisfy all and any
lighting requirement without its physical presence
impacting on the facade. The device is available
in two sizes, 90 and 110 millimetres, and two
power ratings, 2.1W and 2.9W with a driver that
is either remote or built into the base.
Ideal for highlighting the details of historic
buildings with complex mouldings. Trick
is the result of our constant commitment
to combining technology and design to meet
the needs of any project or building.
A luminous layer.
A small, but powerful washer.
3737
90
millimetres
57
millimetres
42. 40
Trick
Warm White 3000 K
20W *3W320 lm
CRI 85
89
ø 110
Trick
Washer Effect Ø 110
Distance (h) Illuminance
1 m 82 lux
2 m 24 lux
3 m 9 lux
Values refer to a product installed
20 cm from the wall.
Finish
* The flow and power values indicated are nominal.
01
white
15
gray
Washer Effect
Surface-mounted
Ø 110 mm
h
24
9
82
3W 320 lm 220-240 V CRI 85
43. 41
Warm White 3000 K
20W *3W320 lm
CRI 85
57
ø 89
Trick
Washer Effect Ø 90
Distance (h) Illuminance
1 m 82 lux
2 m 24 lux
3 m 9 lux
Values refer to a product installed
20 cm from the wall.
* The flow and power values indicated are nominal.
01
white
15
gray
Washer Effect
Surface-mounted
Ø 90 mm
h
24
9
82
3W 320 lm 350 mA CRI 85
15W *
Warm White 3000 K
Trick
Washer Effect Ø 45
Distance (h) Illuminance
1 m 60 lux
2 m 27 lux
3 m 12 lux
Values refer to a product installed
30 cm from the wall.
2W240 lm
CRI 85
28
ø 45
Finish
* The flow and power values indicated are nominal.
01
white
15
gray
Washer Effect
Recessed
Ø 45 mm
h
27
12
60
For installation instructions see pag. 45
For product codes see pag. 47
2W 240 lm 250 mA CRI 85
t<50°
IK07 IP66 650°C
IK07 IP66 650°C
44. Trick
42
Driver for 360° Blade Effect / Light Blade Effect Driver for 180° Blade Effect
Driver No. products Max Dist.
X020
7 – 19 W ( @350 mA )
5 500 m
9905
7 W ( 350 mA )
2 500 m
9907
17 W ( 350 mA )
4 500 m
X090
10 – 20 W DALI ( @350 mA )
4 500 m
Surface mounted
180° Blade Effect
Surface mounted
180° Blade Effect
( 1 ) Feed the cable through with the driver
( 2 ) Apply the plate
( 3 ) Connect the product
( 4 ) Secure the product to the plate with a side grub screw.
( 1 ) Feed the cable through
( 2 ) Apply the plate
( 3 ) Connect the product
( 4 ) Secure the product to the plate with a side grub screw.
Driver No. products Max Dist.
X020
7 – 19 W ( @350 mA )
2 500 m
9905
7 W ( 350 mA )
1 500 m
9907
17 W ( 350 mA )
2 500 m
X090
10 – 20 W DALI ( @350 mA )
2 500 m
( 1 ) Feed the cable through with the driver
( 2 ) Apply the plate
( 3 ) Connect the product
( 4 ) Secure the product to the plate with a side grub screw.
Surface mounted
360° Blade Effect / Light Blade Effect
45. 43
Installation
Driver for Radial Effect Ø 90 / Ø 110 / 160
Driver No. products Max Dist.
X020
7 – 19 W ( @350 mA )
2 500 m
9905
7 W ( 350 mA )
1 500 m
9907
17 W ( 350 mA )
2 500 m
X090
10 – 20 W DALI ( @350 mA )
2 500 m
Surface mounted
Radial Effect Ø 90
Surface mounted
Radial Effect Ø 110 / 160
( 1 ) Feed the cable through with the driver
( 2 ) Apply the plate
( 3 ) Connect the product
( 4 ) Secure the product to the plate with a side grub screw.
( 1 ) Feed the cable through
( 2 ) Apply the plate
( 3 ) Connect the product
( 4 ) Secure the product to the plate with a side grub screw.
46. 44
Trick
Driver for Radial Effect Ø 45
Driver No. products Max Dist.
X019
6 W ( 250 mA )
5 500 m
X020
7 – 19 W ( 250 mA )
5 500 m
X090
10 – 20 W DALI ( 250 mA )
4 500 m
Push-in recessed installation
Radial Effect Ø 45
Push-in recessed installation in concrete
Radial Effect Ø 45
( 1 ) Position the outer casing
( 2 ) Feed the cable through with the driver
( 3 ) Connect the product
( 4 ) Press the product into place.
( 1 ) Drill a hole in the panel
( 2 ) Connect the product
( 3 ) Insert the product.
False ceiling recessed installation with steel wire springs
Radial Effect Ø 45
( 1 ) Position the outer casing
( 2 ) Feed the cable through with the driver
( 3 ) Connect the product
( 4 ) Press the product into place.
47. Installation
45
Driver for Washer Effect Ø 90 / Ø 110 Driver for Washer Effect Ø 45
Driver No. products Max Dist.
X019
6 W ( 250 mA )
2 500 m
X020
7 – 19 W ( @250 mA )
5 500 m
X090
10 – 20 W DALI ( @250 mA )
4 500 m
Driver No. products Max Dist.
X020
7 – 19 W ( @350 mA )
5 500 m
9905
7 W ( 350 mA )
2 500 m
9907
17 W ( 350 mA )
4 500 m
X090
10 – 20 W DALI ( @350 mA )
4 500 m
Push-in recessed installation
Washer Effect Ø 45
Push-in recessed installation in concrete
Washer Effect Ø 45
( 1 ) Position the outer casing
( 2 ) Feed the cable through with the driver
( 3 ) Connect the product
( 4 ) Press the product into place.
( 1 ) Position the outer casing
( 2 ) Feed the cable through with the driver
( 3 ) Connect the product
( 4 ) Press the product into place.
Surface mounted
Washer Effect Ø 90
Surface mounted
Washer Effect Ø 110
( 1 ) Feed the cable through with the driver
( 2 ) Apply the plate
( 3 ) Connect the product
( 4 ) Secure the product to the plate with a side grub screw.
( 1 ) Feed the cable through
( 2 ) Apply the plate
( 3 ) Connect the product
( 4 ) Secure the product to the plate with a side grub screw.
48. Trick
360° Blade Effect / Light Blade Effect
180° Blade Effect / Radial Effect
46
Source W lm K Code Colour
LED Recessed with springs
Warm white
4W 460 3000 BU07 01-10-15
Power supply 250 mA to be ordered separately.
Source W lm K Code Colour
LED Push-in recessed installation
Warm white
4W 460 3000 BU08 01-10-15
Power supply 250 mA to be ordered separately.
Radial Effect
26
Ø 26
Ø 35
70
Ø45
26
60
Source W lm K Code Colour
LED Surface-mounted
Warm white
6W 630 3000 BU10 01-10-15
Power supply 350 mA to be ordered separately.
Source W lm K Code Colour
LED Surface-mounted
Warm white
6W 620 3000 BU17 01-E5-E4
Complete with power supply.
Class of Insulation II.
42 75
Ø110
Ø110
85
Source W lm K Code Colour
LED Surface-mounted
Warm white
12W 1270 3000 BU23 01-E5-E4
Complete with power supply.
Class of Insulation II.
Ø160
The luminaires without power supply are compatible
with the Master Pro DMX and Master Pro Evo lighting
management systems.
10
chrome
E4
CHROME
WHITE
E5
GRAY
WHITE
01
white
15
GRAY
360° Blade Effect Light Blade Effect
140 140
Ø 110 Ø 110
Source W lm K Code Colour
LED Surface-mounted
Warm white
6W 620 3000 BU27 01-15
Power supply 350 mA to be ordered separately.
Source W lm K Code Colour
LED Surface-mounted
Warm white
6W 620 3000 BU28 01-15
Power supply 350 mA to be ordered separately.
180° Blade Effect
Source W lm K Code Colour
LED Surface-mounted
Warm white
3W 320 3000 BU16 01-15
Power supply 350 mA to be ordered separately.
Compatible with Master Pro DMX lighting
management system.
Source W lm K Code Colour
LED Surface-mounted
Warm white
3W 320 3000 BU22 01-15
Complete with power supply.
Class of Insulation II.
57
89
Ø89
Ø110
Ø90
Ø90
49. Accessories, installation systems and components
Trick
Washer Effect
15
gray
47
For further information consult
the technical sheets at products.iguzzini.com
Code Colour
Trick bits X021
ø 9 mm-
h 25 mm
13
Trick bits X022
ø 13 mm-
h 25 mm
13
Casing for
concrete walls
BZZ8
for BU07-
BU08-
BU09
00
Cylindrical casing
for plasterboard
or similar walls
X000
for BU08-
BU09
00
Code Colour
Constant Current LED driver
6W - IP20
Vin=100÷240Vac / 50÷60Hz
Vout=24Vdc 250 mA
dim. 42x40x22h
X019
for BU07-
BU08-
BU09
00
Constant Current LED driver
7-19W - IP20
Vin=100÷240Vac / 50÷60Hz
Vout=24Vdc 250 mA
dim. 42x40x22h
X020
for BU07-
BU08-
BU09
00
Constant Current LED driver
7W - IP20
Vin=100÷240Vac / 50÷60Hz
Vout=24Vdc 350 mA
dim. 42x40x22h
9905
for BU10-
BU27-
BU28-
BU16-
BU14
00
Dimmable electronic ballast
DALI
50W - IP20
Vin=100÷240Vac / 50÷60Hz
Vout=24Vdc 350 mA
dim. 42x40x22h
BZM4
for BU14
00
Code Colour
Dimmable electronic ballast
DALI
50W - IP20
Vin=100÷240Vac / 50÷60Hz
Vout=24Vdc 350 mA
dim. 42x40x22h
X090
for BU07-
BU08-
BU10
00
Constant Current LED driver
17W - IP20
Vin=110÷240Vac / 50÷60Hz
Vout=48Vdc 350 mA
dim. 38x122x28h
9907
for BU10-
BU27-
BU28-
BU16-
BU14
00
Box for power supply
IP67
dim. 140x230x95h
9582 00-01
Box for power supply
IP67
dim. 280x190x130h
BZ33 00-01
01
white
Washer Effect
Source W lm K Code Colour
LED Push-in recessed installation
Warm white
2W 240 3000 BU09 01-15
Power supply 250 mA to be ordered separately.
Source W lm K Code Colour
LED Surface-mounted
Warm white
3W 320 3000 BU21 01-15
Complete with power supply.
Class of Insulation II.
Ø45
Ø110
28
89
72
Source W lm K Code Colour
LED Surface-mounted
Warm white
3W 320 3000 BU14 01-15
Power supply 350 mA to be ordered separately.
Ø89
57
The luminaires without power supply are compatible
with the Master Pro DMX and Master Pro Evo lighting
management systems.
50. 48
iGuzzini reserves the right to discontinue
any products from its collection at any time
and without prior notice, without prejudice
to the essential characteristics of the models
described, to make technical and
photometric changes and to change parts,
details or finishes as it sees fit for the
purpose of improvement or to meet
construction and commercial needs.
Goods are shipped at the customer’s risk,
even if sold “free domicile”. Any exportation
of goods purchased must be authorised
in advance in writing by iGuzzini. The pole
+ products combinations presented in
the catalogue are approximate, in particular
with reference to the wind load stability
test, which must be carried out and
adapted, on each occasion, depending
on the features of the place. The provisions
in force must also be taken into account.
For installation methods, refer only to
the conditions described in the instruction
leaflet contained in the product packaging
and/or available on the website www.
iguzzini.com. The information provided
is approximate and is not binding. iGuzzini
reserves the right to delete, amend
and/or correct the information herein,
according to the development of regulations
and/or technical and/or technological
developments. In any case, iGuzzini will
do everything possible to ensure that
all information herein is correct and
up-to-date at the time the catalogue goes
to press, although it shall not be liable
in any cases where, despite the checks
carried out, there are errors and/or mistakes
due to changes in regulations and/or
technology, due to the use of software
other than that used by iGuzzini and/or
due to causes which are outside
of iGuzzini’s control.
For information and updates about the
compatibility of lamps available for
the luminaires present in this text, consult
the instruction leaflets accessible
in the download area of the electronic
catalogue www.iguzzini.com
These conditions are valid
from 01.01.2014
For the ENEC mark for individual
product codes, see the download
area for the online catalogue
products.iguzzini.it
To guarantee operation and safety, public
bodies have set specific standards,
which protect the end user against risks.
In line with its quality and safety policy,
iGuzzini makes its products in compliance
with said standards. Non-electric
components of the systems (covers,
couplings, etc.) cannot be considered
luminaires, therefore they are not covered
by the standards used as the basis for
certification by quality seal Institutes.
However, for all components of the systems
certified, compatibility and safe use have
been tested by the Institutes. Luminaires
in the iGuzzini collection are designed
in conformity with European Standards
EN 60598-1 and special requirements,
therefore they meet said requirements,
including maximum temperatures allowed,
considering 25°C as the ambient
temperature. For countries or application
environments with thermal or microclimatic
references other than those envisaged
(e.g.: swimming pools, environments
with the risk of explosion, etc.) please
contact the company.
For correct installation of the luminaires
always consult the instruction leaflet
supplied with the product.
iGuzzini guarantees that its products are
free from manufacturing and/or material
defects, for normal intended use, for
a period of five years from the date of
the invoice, subject to online registration
at the website www.iguzzini.com and
acceptance of specific conditions. In any
case, iGuzzini recognises the legal warranty.
For enquiries, to report issues and
request assistance, contact the reference
company for your geographical
area, indicated at www.iguzzini.com.
Conditions of sale
For the sales network consult the website:
www.iguzzini.com
General Conditions
Safety seals
Warranty Information Notes
Photographic Elaborations
pag. 18 – 20 – 22 – 24 – 26 – 30 – 32 – 36
38 – 40
Credits
Graphics and layout
xycomm – Milano
Printed by
Tecnostampa – Recanati
Photos
esastudiobuschi.it