Igor Menghini provides a summary of his marketing skills and experience. He has strong skills in branding, content curation, media production, storytelling and data analysis. He is proficient in tools like Photoshop, Cubase, Prezi, Excel, RapidMiner and SQL. He has experience in email marketing, social media, scripting and programming. He is a native Italian speaker with full proficiency in English and intermediate skills in Spanish. His experience includes roles in veterinary diagnostics, biotechnology, and scientific roles at Life Technologies and QIAGEN focusing on molecular diagnostics, automation, sales and marketing.

1. Igor Menghini MARKETING SKILLS
email: igor.menghini@googlemail.com Mob: +44 7942 319055 Linkedin: http://www.linkedin.com/pub/igor-menghini/2b/a5b/179
RIGHT BRAIN - Creative
Branding:
o Good understanding and experience
with brand positioning in specific market
segments while maintaining intact the
overall brand perception
o Basic understanding of brand strategy
and brand management
Content curation:
o Content retrieval, screening and
aggregation using different sources both
in a manual and automated fashion (RSS
feeds, IFTTT, searches, etc.)
Media editing & production:
o Adobe Photoshop Advanced
o Steinberg Cubase Proficient
o Linear video editors Beginner
Storytelling:
o Powerpoint Advanced
o Prezi Proficient
o Public speech Proficient
o Infographics Beginner
LEFT BRAIN - Analytical
Market intelligence:
o Competitive analysis Advanced
o Trend spotting Proficient
o Publications & reports Proficient
mining
Data analysis and visualization:
o MS Excel Advanced
o RapidMiner Proficient
o SQL Proficient
o Tableau Proficient
Email / Social marketing:
o CRM mining Advanced
o Silverpop Proficient
o Hootsuite / Buffer Proficient
Scripting and programming:
o Batch scripting Advanced
o VBA Proficient
o Java Beginner
Languages:
o English Full proficiency
o Italian Native
o Spanish Intermediate

2. Igor Menghini EXPERIENCE SUMMARY
Education Nuova Veterinaria s.r.l. Anthony Nolan Trust Life technologies Inc. QIAGEN GmbH
Title
-BSc Biochemistry
-Various internships
-Laboratory supervisor
-ERP/CRM manager
-Laboratory scientist
-Automation scientist
Senior field application
specialist EMEA (MDx)
Global market manager
(cancer research)
Ind.
- Veterinary Diagnostic Biotechnology Biotechnology
Dept.
- Operation / Management Operation Sales Marketing
Responsibility
-
Italy UK EMEA Global
Acquiredskills
o Biochemistry
o Biology
o Microbiology
o Physiology
o Histology
o Electronics
o Electro mechanics
o B2C
o Event management
o Project management
o ERP/CRM
o SQL
o Molecular diagnostics
o PCR, qPCR
o High throughput testing
o Automation
o Workflow optimization
o LIMS interfacing
o B2B
o Sequencing (incl. NGS)
o Pre-sales qualification
o International business
o Tender bids
o Commercial training
o Customer focus
o Product development
o Strategic thinking
o Market analysis
o Portfolio positioning
o Customer segmentation
o Data mining and BI
o Acquisition due diligence
o Post-merging integration
o Brand management
o Multichannel marketing