The document summarizes the history and growth of PowerDsine, an Israeli startup company that pioneered Power over Ethernet (PoE) technology. It discusses how PowerDsine established the PoE standard in 2003 and has since grown to be the market leader with over 70% of the standard contributed by the company. The company went public in 2004 and was acquired by Microsemi Corporation in 2007 for $250 million. The document provides insights from PowerDsine's CEO on innovating new product lines, becoming the #1 or #2 in a new market, investing in intellectual property, and preparing for mergers and acquisitions.