Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in GAMES DESIGN
Unit 73: Sound For Computer Games
IG2 Task 1
1
Produce a glossary of terms specific to the methods and principles of sound design and production. Using a provided template, you must
research and gather definitions specific to provided glossary terms. Any definitions must be referenced with the URL link of the website you
have obtained the definition.
You must also, where possible, provide specific details of how researched definitions relate to your own production practice.
Name: RESEARCHED DEFINITION (provide short internet researched definition and URL link) DESCRIBE THE RELEVANCE OF THE
RESEARCHED TERM TO YOUR OWN
PRODUCTION PRACTICE?
SOUND DESIGN
METHODOLOGY
Foley Artistry “Foley Artistry is the matching of live sound effects to the action of a picture. The
sound effects are laid "manually" and not cut in with film.”
Source: http://www.filmsound.org/terminology/foley.htm
Sound
Libraries
“A sound library is a collection of digital sounds that are stored within a file. The sound
files are loaded into a sampler - either hardware or computer-based - which is then
used to create music.”
Source: http://en.wikipedia.org/wiki/Sample_library
I have used a sound library in reaper to save
sounds from IG1 and IG2.
SOUND FILE
FORMATS
Uncompressed “An uncompressed sound file is one where the sound is in its original state before any
editing takes place.”
Source: http://stackoverflow.com/questions/560011/compressed-and-uncompressed-
wav-files
I had to save a version of the GTAV speeches
while they were in an uncompressed state.
.wav “.wav is a format for storing sounds in files, developed by Microsoft and IBM.”
Source:http://www.webopedia.com/TERM/W/WAV.html
I have used .wav in reaper to convert sounds
from the sound recorders.
.aiff “AIFF is short for Audio Interchange File Format, which is an audio format initially
created by Apple Computer for storing and transmitting high-quality sampled audio
data.”
Source: http://www.abyssmedia.com/formats/aiff-format.shtml
.au “AU is a file extension for a sound file formatbelonging to Sun, NeXT and DEC and used
2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in GAMES DESIGN
Unit 73: Sound For Computer Games
IG2 Task 1
2
in UNIX. The AU file format is also known as the Sparc-audio or u-law fomat.”
Source: http://whatis.techtarget.com/fileformat/AU-Sun-NeXT-DEC-UNIX-sound-file
.smp “An ".smp" file may be one of several different types of audio file. For example, it
could be a Sample Vision audio sample file. This 16-bit audio file was originally used by
Turtle Beach Sample Vision; you can open it with Adobe Auction, Sound Forge Pro or
Awave Studio.”
Source: http://www.ehow.com/info_12198596_file-smp.html
Lossy
Compression
“Lossy compression is a dataencoding method that compresses data by discarding
(losing) some of it. The procedure aims to minimize the amount of data that needs to
be held, handled, and/or transmitted by a computer”.
Source: http://en.wikipedia.org/wiki/Lossy_compression
.mp3 “MP3 (MPEG-1 Audio Layer-3) is a standard technology and format for compressing a
sound sequence into a very small file (about one-twelfth the size of the original file)
while preserving the original level of sound quality when it is played.”
Source: http://whatis.techtarget.com/definition/MP3-MPEG-1-Audio-Layer-3
AUDIO
LIMITATIONS
Sound
Processor Unit
(SPU)
“The SPU is the unit responsible for all aural capabilities of the psx. It
handles 24 voices, has a 512kb sound buffer, has ADSR envelope filters for
each voice and lots of other features.”
Source: http://psx.rules.org/spu.txt
Digital Sound
Processor
(DSP)
“Short for digital signal processing, which refers to manipulating analog information,
such as sound or photographs that has been converted into a digital form. DSP also
implies the use of a data compression technique.”
Source: http://www.webopedia.com/TERM/D/DSP.html
Random
Access
Memory
(RAM)
“RAM is an acronym for Random Access Memory, a type of computer memory that can
be accessed randomly; that is, any byte of memory can be accessed without touching
the preceding bytes.”
Source: http://www.webopedia.com/TERM/R/RAM.html
3. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in GAMES DESIGN
Unit 73: Sound For Computer Games
IG2 Task 1
3
Mono Audio “when the sounds coming from a speaker are one frequency”
Source:
http://wiki.answers.com/Q/What_is_mono_audio_on_an_ipod#slide=2&article=What
_is_mono_audio_on_an_ipod
Stereo Audio “In music recording, playback and performance, "stereo" denotes an audio signal with
two channels -- left and right. Each channel contains different audio information,
which your ears piece together into a whole.”
Source: http://www.ehow.com/info_8566527_stereo-audio.html
Surround
Sound
“Surround sound is a term used to describe a type of audio output in which the sound
appears to "surroundthelistener" by 360 degrees. Surround sound systems use three
or more channels and speakers in front and behind the listener to create a surrounding
envelope of sound and directional audio sources.”
Source: http://www.webopedia.com/TERM/S/surround_sound.html
Direct Audio
(Pulse Code
Modulation –
PCM)
“Type of encoding used for audio bit streams. Pulse code modulation was originally
developed in 1939 as a method for transmitting digital signals over analog
communications channels. The same technique proved effective as a method of
sampling and quantizing audio for encoding in digital form.”
Source: http://www.digitalpreservation.gov/formats/fdd/fdd000016.shtml
AUDIO
RECORDING
SYSTEMS
Analogue “DAT (Digital Audio Tape) is a standard medium and technology for the digital
recording of audio on tape at a professional level of quality. A DAT drive is a digital
tape recorder with rotating heads similar to those found in a video deck.”
Source: http://whatis.techtarget.com/definition/DAT-Digital-Audio-Tape
Digital Mini
Disc
“A minidisc recorder is a digital audio recording device that saves audio onto a
minidisc. Each minidisc holds up to about 80 minutes of recorded audio.”
Source: http://multimedia.journalism.berkeley.edu/tutorials/minidisc/
4. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in GAMES DESIGN
Unit 73: Sound For Computer Games
IG2 Task 1
4
Compact Disc
(CD)
“plastic disk for digital recording: a hard plastic disk approximately 12 cm4 in. in
diameter on which information such as music or computer data is digitally
encoded in a format readable by laser beam”
Source: http://www.bing.com/search?q=what+is+a+compact+disc&src=ie9tr
Digital Audio
Tape (DAT)
“DAT (Digital Audio Tape) is a standard medium and technology for the
digital recording of audio on tape at a professional level of quality. A DAT
drive is a digital tape recorder with rotating heads similar to those found in a
video deck. Most DAT drives can record at sample rates of 44.1 kHz, the CD
audio standard, and 48 kHz.”
Source: http://whatis.techtarget.com/definition/DAT-Digital-Audio-Tape
MIDI “MIDI is nothing more than data -- a set of instructions. MIDI data contains a list of
events or messages that tell an electronic device (musical instrument, computer sound
card, cell phone, et cetera) how to generate a certain sound.” Source:
http://entertainment.howstuffworks.com/midi1.htm
Software
Sequencers
“A sequencing software package designed to be loaded into a computer. Software
sequencers usually have more features and have the advantage of showing you a lot
more information at once because they use the computer's screen and aren't locked
into the knobs or buttons”
Source: https://www.google.co.uk/#q=what+are+Software+Sequencers
Software Plug-
ins
“Software plug-ins are miniature programs that “plug into” a host program for
additional functionality. Plug-ins allow a third-party application to be used within the
host program, acting as a kind of liaison or bridge.”
Source: http://www.wisegeek.com/what-are-software-plug-ins.htm
In Reaper I used different VST and VSTi plug-ins
to create sounds for IG1 and IG2.
MIDI
Keyboard
Instruments
“A Musical Instrument Digital Interface (MIDI) keyboard is a musical instrument like a
piano keyboard. The MIDI portion indicates that the instrument has a communication
protocol built in that allows it to communicate with a computer or other MIDI-
equipped instrument”
Source: http://www.wisegeek.com/what-is-a-midi-keyboard.htm
I used MIDI instruments in Reaper to create
sounds for both IG1 and IG2.
AUDIO
SAMPLING
File Size
Constraints -
Bit-depth
“In digital audio using pulse-code modulation (PCM), bit depth is the number of bits of
information in each sample, and it directly corresponds to the resolution of each
5. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in GAMES DESIGN
Unit 73: Sound For Computer Games
IG2 Task 1
5
sample. Examples of bit depth include Compact Disc Digital Audio, which uses 16 bits
per sample, and DVD-Audio and Blu-ray Disc which can support up to 24 bits per
sample.”
Source: http://en.wikipedia.org/wiki/Audio_bit_depth
File Size
Constraints -
Sample Rate
“Sample rate is the number of samples of audio carried per second, measured in Hz or kHz (one
kHz being 1 000 Hz). For example, 44 100 samples per second can be expressed as either 44 100
Hz, or 44.1 kHz.”
Source: http://wiki.audacityteam.org/wiki/Sample_Rates