IFF, an Asian multinational corporation, is launching an ambitious international distribution project to select 200 Italian fashion companies to distribute their products in China. IFF plans to open 8 fashion centers in major Chinese cities near prestigious commercial areas. This will create a massive distribution hub for the best Italian fashion firms. Italian brands selected will have the opportunity to have flagship stores in China with no investments, through partnerships with reliable Chinese partners organized by IFF.

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IFFG.CN

2. 2 3
STRONG
KNOWLEDGE
IN THE CREATION
OF DISTRIBUTION
CHANNELS.
ASIAN MULTINATIONAL CORPORATE IFF
HAS BEGUN THE SELECTION OF 200 ITALIAN
FASHION COMPANIES, ABLE TO DISTIGUISH
THEMSELVES WITH REGARDS OF STYLE
INNOVATION AND GARMENT’S QUALITY.

3. 4 5
IFF SINGAPORE
IFF HONG KONG
IFF SHANGHAI
SELECTE D
ITALI
A
NCOMPANIES
200
AN
AMBITIOUS
INTERNATIONAL
DISTRIBUTION
PROJECT.

4. 6 7
THIS IS THE FIRST STEP
OF A LARGER PLAN, FOCUSED ON MADE IN
ITALY’S GARMENT AND ACCESSORIES WHICH
WILL PROGRESSIVELY INVOLVE
CHINA POPULAR REPUBBLIC COUNTRY WIDE.
SHANGHAI
BEIJING
HANGZHOUCHANGSHA
WUHAN
XIAMEN
SHENGYANG
SHENZHEN

5. 8 9
THE PROJECT’S PURPOSE IS TO ACHIEVE THE
OPENING OF 8 FASHION CENTERS, ONE FOR
EACH MOST IMPORTANT CHINESE TOWN, WHERE
IFF WILL SELECT BEST LOCATIONS NEARBY THE
MOST PRESTIGIOUS COMMERCIAL AREAS.
IFF WILL
ESTABLISH
ITS BUSINESS
ASSETS IN CITIES
SUCHAS
SHANGHAI,
SHENZHEN,
CHANGSHA,
HANGZHOU,
BEIJIJNG,
WUHAN,
SHENGYANG
AND XIAMEN.

6. 10 11
AN INNOVATIVE
COMMERCIAL
PLATFORM
WHERE BOTH
WHOLESALE AND
RETAIL BUSINESS
CAN COEXIST.
OFFLINE
AND ONLINE SALES
WILL BOOST
EACH OTHER
PERFORMANCES.
THE PROJECT’S OVERALL TARGET
IS TO CREATE A MASSIVE
DISTRIBUTION HUB FOR THE
BEST ITALIAN FASHION’S FIRMS.

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THE BUILDING INCLUDES 29 STORIES
OFFICE SPACE WITH TOTAL FLOOR
AREA 110,000 SQM AND 4 STORIES
COMMERCIAL SPACE WITH 26,000SQM.
WITHIN THIS NEW LUXURY MALL, WHERE
ELEGANCE AND RIFAINED SETTING WILL
BE DISTINCTIVE CHARACTERISTIC MORE
THAN 300 CHINESE WHOLESALERS WILL
TAKE PLACE AS TENNANTS, THOSE
SELECTED AMONG THE 3000 STRONGEST
AND MORE CAPABLE OF THE COUNTRY.
LUXURY
MALL
IN SHANGHAI
A
PLAZA 66
1266 WEST NANJING ROAD
B
THE EXCHANGE SOHO
WEST 1486 WEST NANJING ROAD
C
SHANGHAI PARK PLACE
601 WEST NANJING ROAD
D
JING’AN KERRY CENTER
1515 WEST NANJING ROAD
E
JOINBUY CITY PLAZA
1618 WEST NANJING ROAD
F
WHEELLOCK SQUARE
1717 WEST NANJING ROAD
G
CORSO COMO 10
1717 WEST NANJING ROAD
H
CONCORD CITY
2068 WEST NANJING ROAD
IFF’S HQ
1788 WEST NANJING ROAD.
SHANGHAI
A
G
D
H
F
C
E
B

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THE STORES WILL BE BOTH
WHOLESALE AND RETAIL SITE,
WHERE ITALIAN BRANDS AND ALSO
SEVERAL FRENCH DESIGNERS, WILL BE
PRESENTED TO THE PUBLIC IN IDEAL
SHOWCASES.

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THE TENNANT’S
SHOP WILL
SERVE BOTH
AS WHOLESALE
AND RETAIL
CENTERS.

10. 18 19
BESIDE BEING
APPOINTED
FOR ON SITE SALES,
THE IFF’S FASHION
CENTER WILL
OPERATE
AS WELL AS
ONLINE PLATFORM.
THROUGH AN
INNOVATIVE
E-COMMERCE
NAMED O2O,
MERCHANDISE
ORDERS - BOTH
WHOLESALE
AND RETAIL -
WILL BE
COLLECTED
AND PROCEEDED.
MARTINELLI 1877
O2O IFFFASHIONCENTER

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ADVANTAGES
FOR MADE IN ITALY
FASHION COMPANIES.
IFF
FASHION
CENTER
PROJECT STANDS
AS A UNIQUE
OPPORTUNITY
FOR ITALIAN BRANDS.
ZERO INVESTMENTS
AND ENTREPRENEURIAL RISKS
IFF WILL OPERATE THROUGH BUYING COMMER-
CIAL CONTRACTS, NOT CLAIMING FOR ANY
ECONOMIC EXPOSURE OF ITALIAN BRANDS.
ONLY ONE STRONG PARTNER
THE GREAT CHANCE OF LANDING UP
ON THE CHINESE MARKET RELAYING ON
AN ONLY ONE PARTNER WHO IS A LONG
EXPERIENCED PROFESSIONAL IN DISTRIBUTION
BUSINESS AND HAS A SOLID LONG TERMS
COMMERCIAL NETWORKING.
FLAGSHIP STORE IN CHINA
IFF WILL GRANT THE POSSIBILITY TO HAVE
FLAGSHIP STORES TO THE BEST BRANDS
SELECTED, THROUGH A PARTNERSHIP WITH
RELIABLE CHINESE PARTNERS.

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FREE TRADEMARK REGISTRATION
ESTABLISH ITALIAN FIRM BRAND EQUITY
BY BORNING THE COST OF BRAND REGISTRA-
TION ON CHINESE MARKET.
MINIMUM PURCHASING ORDER
MINIMUM ORDER VOLUME OF 500.000 EURO
FOR THE FIRST YEAR, WITH THE POSSIBILITY
TO INCREASE THE BUDGET ACCORDING
WITH BRAND’S INTERNATIONAL STANDING
AND IMPORTANCE.
VOLUME INCREASING
APPOINTED POLICIES AIMING TO INCREASE
THE PURCHAISING BUDGET YEAR BY YEAR.
SELLING PERFORMANCE
THROUGH O2O TECNOLOGY PLATFORM, ITALIAN
BRANDS WILL HAVE A REAL TIME
ACQUAINTANCE ABOUT THE SELLING
PERFORMANCE OF THEIR MERCHANDISE.
PROJECT START UP
ON ITALIAN GROUND.
AS INTERNATIONAL DISTRIBUTOR, IFF IS
THE COMPANY ENTITLED TO SIGN
THE COMMERCIAL CONTRACTS WITH ALL
THE ITALIAN BRANDS SELECTED.
BY EXPLOITING A CLOSE PARTNERSHIP
WITH RETAILY AND ORIENTED ITALIA,
COMPANIES ENTIRELY COMPOSED BY ITALIAN
MANAGERS, IFF WILL ENSURE THE PRESENCE
ON ITALIAN GROUND A TEAM OF
PROFESSIONALS IN CHARGE OF SUPERVISING
ALL THE PROJECT’S PHASES.

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BRAND
REQUIREMENTS
AND
RECRUTING
TIMELINE.
ITALIAN BRANDS SELECTION PROCESS
STARTING FROM SEPTEMBER 2015,
RETAILY TEAM AND ITS PARTNERS WILL BEGIN
TO SELECT 200 MADE IN ITALY SUPPLIERS WHICH
OPERATE IN THE FIELD OF GARNMENTS
AND FASHION ACCESSORIES. THE SELECTIONPA-
RAMETERS WILL ENDORSE THOSE BRANDS
ABLE TO DISTIGUISH THEMSELVES IN TERMS
OF STYLE INNOVATION AND PRODUCTS QUALITY.
BRAND REQUIREMENTS
THE BRANDS WHICH ARE NOT YET ON THE
CHINESE MARKET OR INTEND TO CHANGE
THEIR CHINESE PATNERS WILL BE AMONG
THOSE SELECTED.

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COOPERATION CONTRACT PROPOSAL
TO EACH BRAND SELECTED WILL BE
ISSUED A COOPERATION CONTRACT
OF 5 YEARS.
MINIMUM OF ORDER
AND COMMERCIAL EXCLUSIVE
IFF WILL GRANT ITALIAN SUPPLIER WITH
A MINIMUM PURCHASE VOLUME PER YEAR UPON
THE RELEASE OF A COMMERCIAL EXCLUSIVE ALL
CHINA COUNTRY WIDE.
CONTRACT SIGNING AND FIRST ORDER
STARTING FROM DECEMBER 2015, IFF
AND RETAILY WILL START THE CONTRACT
SIGNING PHASE. THE FIRST ORDERS
STAGE WILL OCCOUR DURING FEBRUARY
2016 AND IT WILL CONCERN THE
FALL/WINTER 2016-2017 COLLECTION.

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PROJECT’S
FISCAL GAIN AND
ADVANTAGES.
• IFF FASHION CENTER PROJECT LIMITS THE
ENTERPRENEURIAL RISKS FOR ALL
THE SUPPLY CHAIN PLAYERS:
DISTRIBUTORS, WHOLESALER,
RETAILERS AND FINAL CONSUMERS.
• AS THE ITALIAN MERCHANDISE WILL TOUCH
CHINESE SOIL, IT WILL BE TEMPORARY
STORED INSIDE BOUNDED WAREHOUSE,
A SPECIAL AREA WHERE TAXATION AND
CUSTOM DUTIES ARE POSTPONED.
THAT ARRANGEMENT WILL GIVE TIME TO IFF
DISTRIBUTORS NETWORK TO COLLECT
ORDERS FROM THEIR CLIENTS BEFORE
GOING THROUGH CUSTOMER CLEARENCE,
IN SO DOING SO THEY ARE SURE TO HAVE SOLD
THE MERCHANDISE BEFORE PAYING THE
IMPORTATION DUTIES.
• FURTHERMORE, BY USING IFF FASHION CENTER
IT PLATFORM TO COLLECT THE ORDERS, ALL
DISTRIBUTORS WILL BE ABLE TO FULLY ENJOY
THE TAX BENEFITS SET BY NEW CHINESE REGU-
LATION WITH REGARDS OF ONLINE SELLING.

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ADVERTISING AND
COMMUNICATION
STRATEGY.
• THROUGHOUT ALL THE PROJECT’S BUILD UP
PHASES, IFF AND RETAILY WILL ENGAGE
A MASSIVE COMMUNICATION
CAMPAIGN FOR THE PURPOSE OF SUPPORTING
THE BUSINNESS OPERATIONS.
THE MARKETING PLAN WILL INCLUDE
PARTNERSHIP AND EVENTS IN SINERGY WITH
LOCAL INSTITUTIONS AND ASSOCIATIONS BOTH
IN ITALY AND IN CHINA.
ON DEMAND BRANDING
AND DESIGN CONSULTANCY
• ON REQUEST RETAILY OFFERS TO ITS CLIENTS
A COMPLETE RANGE OF DESIGN SERVICES
FOR ALL BUSINESS SECTORS.
A DEDICATED TEAM OF TOP ART DIRECTORS,
DESIGNERS, ILLUSTRATORS, WRITERS AND
ARCHITECTS ABLE TO DELIVER UNIQUE
INSPIRED COMMUNICATION SOLUTIONS.
COMPANIES
PROFILE AND
TEAM WORK
STRUCTURES.

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THE IFF GREAT REPUTATION AND COMMERCIAL
SUCCESS OF ITS PARTNERS GRANTS
RELIABILITY TO THE PROJECT.
IFF IS A A PAN-ASIAN NEWCO WITH HEAD-
QUARTERS IN SINGAPORE, HONG KONG AND
SHANGHAI WHOSE MAIN SHAREHOLDERS
ARE: IFF HANGZHOU, HONK KONG
PENTA GROUP AND SRE SINGAPORE.
THE IFF HANGZHOU AWARDED
LEGACY TO IFF PROJECT IS A NETWORK OF
MORE THAN 3000 CHINESE DISTRIBUTORS
SPREAD ALL AROUND CHINA, SO THAT
TO EMPOWER A QUICK AND EFFICIENT
MERCHANSIDE DISTRIBUTION IN THE BEST
COMMERCIAL SITES.
FINANCIAL STRENGHT IS GUARANTEED
BY THE PRESENCE OF HONG KONG PENTA
TYCOONS PARTNERS, HE COMPANY
INVESTS IN 100 LISTED WORLDWIDE
COMPANIES, AND AMONG 50 OF THEM PENTA
IS THE MAJOR SHAREHOLDERS
FURTHERMORE THE MANAGEMENT SKILLS ARE
BROUGHT INSIDE IFF PROJECT
BY SRE SINGAPORE, SINCE YEARS ON THE
FRONTLINE OF SHOPPING MALL MANAGEMENT,
WHOSE MOST RENOWNED ONE IS ASCOTT
RAFFLES PLACE SINGAPORE, ONE OF THE
BEST SHOPPING MALL WORLDWIDE.

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RETAILY AND
ORIENTED ITALIA
RETAILY WAS FOUNDED BY THE MERGING
OF HIGH PROFILE PROFESSIONALS HAILING
FROM MULTINATIONAL RETAIL CORPORATES
AND COMMERCIAL ADVISORY FIRMS.
GIACOMO GARDUMI
FOUNDER OF SINA RETAIL AND DESIGN
IN SHANGHAI, ITALIAN BORN, GIACOMO IS
A RESIDENT IN CHINA SINCE 1992.
HE HAS WORKED FOR L’ORÈAL PARIS AS
MERCHANDISE AND IMAGE DIRECTOR FOR
MORE THAN TEN YEARS BEFORE SETTING UP
HIS CONSULTING FIRM.
A PERFECT CHINESE SPEAKER, HE HAS A
STRONG KNOW-HOW IN TRADE MARKETING
AND RETAIL STRATEGY.
ENRICO GARDUMI
RDS INTERNATIONAL BUSINESS DIRECTOR
FOR FASHION AND DESIGN. MR. GARDUMI
WORKS AS A BUSINESS DEVELOPER
IN EUROPEAN AND ASIAN MARKETS
SINCE 2001, SKILLED IN DISTRIBUTION
AND COMMERCIAL RETAIL.

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ANTONIO FOSSATI
RDS & COMPANY PRESIDENT AND CEO FOR
MORE THAN TWENTY YEARS, PROFESSOR
AND EXPERT IN RETAIL STRATEGY, MR. FOSSATI
HAS PLAYED A CRUCIAL ROLE IN THE CREATION
OF IMPORTANT NATIONAL AND INTERNATIONAL
RETAIL CHAINS. HE HAS A LONG EXPERIENCE
IN THE INTERNAZIONALIZATION PROCESS
OF ITALIAN BRANDS.
GIUSEPPE UNIVOCHI
GIUSEPPE IS ONE OF THE MOST VALUABLE
VM TALENT OF LUXURY BRAND LOUIS VUITTON.
WITH MORE THAN 25 YEARS OF EXPERIENCE AT
LUXURY FIRMS, WHOSE 15 IN VUITTON, TODAY
GIUSEPPE IS HEAD OF VISUAL MERCHANDISER
MANAGER IN ASIA-PACIFIC FOR THE FRENCH
BRAND, THE ONE WHO CREATE SUGGESTIONS
AND VISUAL INVENTION IN LUIS VUITTON
CHINESE UPSCALE STORE.

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BUSINESS
ITALIA
ORIENTED ITALIA’S FOUNDER, VERONICA GOZZI
HAVE A LONG EXPERIENCE IN THE MANAGE-
MENT OF LARGE SCALE BUYING AND INTERNA-
TIONAL DISTRIBUTION PROJECTS.
RELATION NETWORKING IS SUCH TO PROVIDE
THE BEST CONTACTS ON ITALIAN SOIL
FOR IFF FASHION CENTER PROJECT.

21. 40
IFF GROUP
1788 WEST NANJING ROAD.
SHANGHAI
IFFG.CN