IFAD Egg Noodles_IMC_Campaign Created by : Abu Jubaer Published by : SlideGen

1. IFAD
Egg Noodles

2. 1Company Overview
Ifad Egg Noodles
2003
Ifad Multi Products Limited
Ifad Group
1985

3. Age 13-60 YearsConsume 1-2 Pack
Daily
Urban ResidenceB2C Customer
2Target Audience

4. 3Product & USP
Minerals(gm) 0.12 Calcium(mg) 26.00
Energy(kcal) 696.00 Iron(mg) 5.00
Fiber(gm) 0.6 Carotene(mcg) 50.00
Protein(gm) 22 Vitamin B-1(mg) 0.28
Carbohydrate(gm) 147.8 Vitamin B-2(mg 0.14
Fat(gm) 0.18
IFAD Egg Noodles Product Facts

5. 4Product & USP
Served any time a day
Less Ingredients Required
Healthy & Hygienic
Delicious to taste.

6. 5Advertisement Theme
Informational Appeal
Problem Solving Product Demonstration Comparison Ad Testimonial from Common Man
 Can Cook Easily
 Less Ingredients
 How To Cook
 Required Time
 Free Sauce
 Unique Strategy
 Using Common Model
 Acceptable by All

7. 6Theoretical Framework
Product’s attribute
Consumer benefits
Leverage points
Personal value
The executional framework:
Means End Chain
Hygienic, Nutritious, Healthy & Quality Food Item
Take Anywhere Anytime, Easy To Cook
Free Tomato Mini Sauce Pack
Feels Good By Serving Good Food To Others
TV Channel Ad, Bill board Rent, Poster Printing

8. 7Advisement Appeal
Scarcity Appeal
Rational Appeal
 Presenting True Facts
 Related With Daily Life
 Campaign is Only For Eid
 Stocks Are Limited

9. 8The Message
“বন্ধু এবং ঈদ দুইটাই সামলান”

10. 9Sales Promotion
Free Tomato Sauce
With,
IFAD EGG Noodles

11. 10Media Planning and Buying
Flighting Schedule
Continuous Schedule
Poster Ad
Bill Board Ad

12. 11Budget Plan
Objective and Task Method
Objectives and Tasks
 Generating sales of 20% Than Eid Ul Fitr
 Building IFAD Egg Noodles as prominent brand specially in
Urban Area
 Raising The Awareness among 5,00,000 People at least.

13. The IMC Tool Budget Percentage of Allocation
TVC BDT 500,000 62.50 %
Poster BDT 100,000 12.50 %
Bill Board BDT 200,000 25.00 %
12Budget Plan
Total Budget Plan (A Budget of 800,000 BDT)

14. Scheduling
Types
Time/Slot Program Number of
Ads (N)
Price
(P)
Total Cost
(NxP)
Percentage of
Allocation
Continuous 2pm-5pm Eid Special
Drama
20 10,000 200,000 40.00%
Flighting 8pm,10pm
& 12am
News Hour 15 20,000 300,00 60.00%
Total ∑500,000/= =100%
13Budget Plan
Budget Allocation for TVC Advertisement

15. TVC
55%
Poster
9%
Bill Board
36%
Total Number of Consumer Reach
TVC Poster Bill Board
Total Expected Return (Number of Consumers): 500,000(100%)
11Budget Plan

16. THANK YOU
Questions?