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IE MBA APPLICATION 2016
Objective:
You have just participated in an important meeting with your
superior. How will you ensure that every part of the instructions
you received will properly reach all subordinates, suppliers, and
clients, located in different parts of the world?
Executive Summary
1. Create in scope instruction list
2. Identify audience
3. Create localization plan
4. Execute communications
5. Close out
In order to ensure success in delivery of messages to a global team 5 key areas will be
focused on.These next slides will give relevant guidance on how to accomplish this
objective successfully
Create in scope
instruction list
■ SampleTask List
By creating a list of all the instructions
that are in scope from your meeting
with your superior, you can identify all
of the instructions that will need to be
addressed when speaking to your
global audience.This will also ensure
confusion will be minimized later for in
scope vs. out of scope topic.
Direct
Reports
Create
Schedule
Review
marketing
plan
Test new
features
Marketing
Team
Develop plan
Create
content
Review tag
lines
Client
Review
Feature
Release
Sign off on
new features
Supplier
Review
Scope of
Work
Sign Contract
Not In Scope:
In Scope:
Direct
Reports
Call Client
Marketing
Team
Present
marketing
plan
Client
Submit next
set of
features
Supplier
Deliver
posters
IdentifyYour
Audience
Knowing your audience and
stakeholders is crucial to ensuring your
project is a success.Ways to start
identifying your audience are:
 Internal vs. External employees
 Sub Groups within the company
(Marketing, Engineering,
Operations etc.)
 Level of engagement (Leadership
Team Member vs. Software
Developer)
Employees
• Internal
• ExternalVendors
Suppliers
• By Region
• By industry
Clients
• Enterprise
• Local
Lines of
Business
• Marketing
• Engineering
• Operations
• HR
• Legal
Engageme
nt Level
• High Level
(Leadership)
• Detail (Software
Developer)
Location
• Country
• City
• Language
Sample stakeholder and audience list
Create
Localization Plan
China
• TranslatedTrainingWebinars
India
• PowerPoint via Email
Middle East
• All
Europe
• Webinars
Brazil
• Translated PowerPoint via Email
Think Global, Act Local
Localization is much more than just
translations into another language. After
identifying your audience, ensuring that the
message is localized is another key component
for successful delivery. Although you’ve
identified a sub group of a company – for
example the engineering team – the way
messages are received may be different in
India vs. Singapore vs. the US even within one
team. Start with identifying the following
 Country and city your audience is in
 Language intricacies to keep in mind
 Cultural norms
Sample Instruction Delivery by Region or Country
Execute
Communications
Task Audience FollowUp
Frequency
Method Notes
Test new
features
Software
Tester
Daily Instant
Message
• Language barrier
• Communicate
over IM as it is
easier for team
member to read
vs. understand
different accents
over phone
Review contract Client Weekly SkypeCall • Does not like to
be instant
messaged
• Prefers face to
face Skype calls
• Important client
Develop
marketing plan
Direct
Report
Weekly Any • Will respond to
any type of
communication
method
After identifying all of the key
components, the message must be
communicated effectively. Remember
your audience and develop a
communications plan to communicate
all instructions appropriately
 Frequency (Daily,Weekly, Monthly,
Quarterly)
 Technology Methods (Email, Phone
Call, IM, Discussion Boards, Skype,
Face to Face)
 Cultural Norms and other notes
Close Out
Tasks
Completed
Maintenance
Plan
Identified
and Signed
Off
After action
review
completed
Proper close out is essential to ensure
no miscommunication or assumptions
are made for all those involved before
they move on to the next project or set
of instructions. Ensure:
 All instructions have been carried
out
 Operational hand off for
maintenance are identified
 After action review to improve for
next time
Direct
Reports
Create
Schedule
Review
marketing
plan
Test new
features
Marketing
Team
Develop plan
Create
content
Review tag
lines
Client
Review
Feature
Release
Sign off on
new features
Supplier
Review
Scope of
Work
Sign Contract
THANKYOU
By Leena Joshi

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IE MBA Application - Question F

  • 1. IE MBA APPLICATION 2016 Objective: You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions you received will properly reach all subordinates, suppliers, and clients, located in different parts of the world?
  • 2. Executive Summary 1. Create in scope instruction list 2. Identify audience 3. Create localization plan 4. Execute communications 5. Close out In order to ensure success in delivery of messages to a global team 5 key areas will be focused on.These next slides will give relevant guidance on how to accomplish this objective successfully
  • 3. Create in scope instruction list ■ SampleTask List By creating a list of all the instructions that are in scope from your meeting with your superior, you can identify all of the instructions that will need to be addressed when speaking to your global audience.This will also ensure confusion will be minimized later for in scope vs. out of scope topic. Direct Reports Create Schedule Review marketing plan Test new features Marketing Team Develop plan Create content Review tag lines Client Review Feature Release Sign off on new features Supplier Review Scope of Work Sign Contract Not In Scope: In Scope: Direct Reports Call Client Marketing Team Present marketing plan Client Submit next set of features Supplier Deliver posters
  • 4. IdentifyYour Audience Knowing your audience and stakeholders is crucial to ensuring your project is a success.Ways to start identifying your audience are:  Internal vs. External employees  Sub Groups within the company (Marketing, Engineering, Operations etc.)  Level of engagement (Leadership Team Member vs. Software Developer) Employees • Internal • ExternalVendors Suppliers • By Region • By industry Clients • Enterprise • Local Lines of Business • Marketing • Engineering • Operations • HR • Legal Engageme nt Level • High Level (Leadership) • Detail (Software Developer) Location • Country • City • Language Sample stakeholder and audience list
  • 5. Create Localization Plan China • TranslatedTrainingWebinars India • PowerPoint via Email Middle East • All Europe • Webinars Brazil • Translated PowerPoint via Email Think Global, Act Local Localization is much more than just translations into another language. After identifying your audience, ensuring that the message is localized is another key component for successful delivery. Although you’ve identified a sub group of a company – for example the engineering team – the way messages are received may be different in India vs. Singapore vs. the US even within one team. Start with identifying the following  Country and city your audience is in  Language intricacies to keep in mind  Cultural norms Sample Instruction Delivery by Region or Country
  • 6. Execute Communications Task Audience FollowUp Frequency Method Notes Test new features Software Tester Daily Instant Message • Language barrier • Communicate over IM as it is easier for team member to read vs. understand different accents over phone Review contract Client Weekly SkypeCall • Does not like to be instant messaged • Prefers face to face Skype calls • Important client Develop marketing plan Direct Report Weekly Any • Will respond to any type of communication method After identifying all of the key components, the message must be communicated effectively. Remember your audience and develop a communications plan to communicate all instructions appropriately  Frequency (Daily,Weekly, Monthly, Quarterly)  Technology Methods (Email, Phone Call, IM, Discussion Boards, Skype, Face to Face)  Cultural Norms and other notes
  • 7. Close Out Tasks Completed Maintenance Plan Identified and Signed Off After action review completed Proper close out is essential to ensure no miscommunication or assumptions are made for all those involved before they move on to the next project or set of instructions. Ensure:  All instructions have been carried out  Operational hand off for maintenance are identified  After action review to improve for next time Direct Reports Create Schedule Review marketing plan Test new features Marketing Team Develop plan Create content Review tag lines Client Review Feature Release Sign off on new features Supplier Review Scope of Work Sign Contract