This document discusses maintaining effective data governance during periods of rapid change. It outlines how hypercompetition, regulations, and the COVID-19 pandemic are driving changes to working practices, innovation needs, data analytics, and business systems. This impacts data governance initiatives. The document advocates modeling data to understand an organization's information, and using this to document, design, and govern data assets. It presents IDERA's data modeling tools as providing a unified ecosystem for various roles to collaborate on evolving operational and analytical landscapes through a well-governed approach.