The document discusses NHS advertisements that were researched. These advertisements used fast cutting featuring sad scenarios to draw viewer attention and elicit sympathy. They also used medium shots for most of the ad to show that all people deserve equality when it comes to healthcare. The author notes they may incorporate some techniques from these ads but also wants to take a unique personal approach for their project to stand out in cinematography and mise-en-scene. They will feature a range of NHS services and transition from a grungy tone to a more positive one.

2. THE NHS ADVERTISEMENTS THAT I HAVE
BEEN RESEARCHING SHOW A FAST PAST
CUTTING THAT FEATURES SAD AND
MONOTONE SCENARIOS THAT MAY
DRAW THE VIEWERS ATTENTION AS IT
INCORPORATES THE VIEWERS INNER
CONFLICTS WITH THE SITUATION AS IT
WILL EVOKE SYMPATHY WITHIN. THEY
ALSO HAVE A MEDIUM SHOT MOST OF
THE DURATION OF THE ADVERTISEMENT
WITH A FEW CHANGES IN VARIETY TO
PERHAPS TO SHOW THAT WE ALL
DESERVE EQUALITY IN LIFE ESPECIALLY
WHEN IT COMES TO THE PEOPLE THAT
I may incorporate some of these
techniques into my project as it
will already have the familiarity in
the public as they have already
watched the following. However
this may not occur as I would like
to take a unique personal
approach into the production as it
would stand out more for the
cinematography and miss-en-
scene.
I will also have a cast of people
ages 16-20 as this will appeal
most to my target audience. I will
also ensure that my advert
features the broad range of
services that the NHS as well as
the grungy tone at the start
which will slowly transition into a