Ideas generation and sorting them out are the running water in the body of businesses today. The presentation highlights the importance of generating voluminous number of ideas and the ways to sort them out.
Testing out Haiku deck instead of Google:) I put this together for the community building event I am holding at @TheLABMiami thanks to @KnightFDN. If you can summarize the story in the comments below, with no words in the deck you get a free ticket to the event and 25 free interviews from our friends @customer_ninja http://www.customerdiscovery.ninja/#/milvalchal
The event tonight still has a few spots remaining http://hope.ly/1FQkFJ3
Looking for ways to engage your students? Looking for ways to check for student understanding? Looking for ways to become more tech savvy? Check out the following SlideShare which discusses numerous digital tools to help teachers manage students while engaging them in learning and formatively assessing them.
Testing out Haiku deck instead of Google:) I put this together for the community building event I am holding at @TheLABMiami thanks to @KnightFDN. If you can summarize the story in the comments below, with no words in the deck you get a free ticket to the event and 25 free interviews from our friends @customer_ninja http://www.customerdiscovery.ninja/#/milvalchal
The event tonight still has a few spots remaining http://hope.ly/1FQkFJ3
Looking for ways to engage your students? Looking for ways to check for student understanding? Looking for ways to become more tech savvy? Check out the following SlideShare which discusses numerous digital tools to help teachers manage students while engaging them in learning and formatively assessing them.
Is hating your work ruining your life? It seems like there might be an epidemic of people who dread going to work, hate what they do, and are desperate to make a change.
You don’t have to be unhappy at work, even when there are things that are out of your control. It’s those things that are in your control that can make you happier at work.
Information processing capacity is found to correlate with the photosynthesis capacity of plants. We may learn a lot how to process information and to learn and adapt from the way plant leaves process sunlight. Learning from nature is a lively field that seems endless of ideas
Why I love the Rain and You Will too - GuarenteedJane Coombs
Have you ever heard people complaining about the rain in the UK or when on holiday? Well I never do and this slide explains why I love the rain and why you should too.
Hold the Phone: Mobile Traffic Continues to Grow. But It's Not All About Perc...Aaron Blumer
We, at ClickRain, have seen mobile usage increase to almost 40% by the end of 2014. Mobile usage is obviously increasing, but that doesn't mean desktop usage is decreasing. We analyzed data from over 70 million visits on over 300 Google Analytics accounts. We found mobile usage is rapidly increasing. Duh. But what else we found may be a little surprising.
Distrusted leaders lose their glue to bind people around them.
This presentation offers twelve simile for likening leaders rusty scissors, broken glass bottles, broken eggs, and more.
Broken leaders are not broke in money as much as they are broken with distancing them from followers, from building confidence, from seeing the forest and other forms of poverty as is explained in this presentation.
Broken leaders are like repelling magnets repelling each other. Such leaders become repellents rather than attractants.
The post offers quotes on what those leaders are like.
Is hating your work ruining your life? It seems like there might be an epidemic of people who dread going to work, hate what they do, and are desperate to make a change.
You don’t have to be unhappy at work, even when there are things that are out of your control. It’s those things that are in your control that can make you happier at work.
Information processing capacity is found to correlate with the photosynthesis capacity of plants. We may learn a lot how to process information and to learn and adapt from the way plant leaves process sunlight. Learning from nature is a lively field that seems endless of ideas
Why I love the Rain and You Will too - GuarenteedJane Coombs
Have you ever heard people complaining about the rain in the UK or when on holiday? Well I never do and this slide explains why I love the rain and why you should too.
Hold the Phone: Mobile Traffic Continues to Grow. But It's Not All About Perc...Aaron Blumer
We, at ClickRain, have seen mobile usage increase to almost 40% by the end of 2014. Mobile usage is obviously increasing, but that doesn't mean desktop usage is decreasing. We analyzed data from over 70 million visits on over 300 Google Analytics accounts. We found mobile usage is rapidly increasing. Duh. But what else we found may be a little surprising.
Distrusted leaders lose their glue to bind people around them.
This presentation offers twelve simile for likening leaders rusty scissors, broken glass bottles, broken eggs, and more.
Broken leaders are not broke in money as much as they are broken with distancing them from followers, from building confidence, from seeing the forest and other forms of poverty as is explained in this presentation.
Broken leaders are like repelling magnets repelling each other. Such leaders become repellents rather than attractants.
The post offers quotes on what those leaders are like.
This e-book is mostly a collection of creative metaphors that I published n LinkedIn. Most of these metaphors are nature-based hoping this would make them living metaphors and also to find a thread of commonality among all the metaphors.
I hope the readers of this book to enjoy reading it. I warmly welcome comments from the readers.
This e-book is mostly a collection of creative metaphors that I published n LinkedIn. Most of these metaphors are nature-based hoping this would make them living metaphors and also to find a thread of commonality among all the metaphors.
I hope the readers of this book to enjoy reading it. I warmly welcome comments from the readers.
Fish pond metaphor complexity of managementAli Anani, PhD
The shrinking of the world presents new challenges. These challenges may be approximated by the metaphor of fish living in the ocean and transferring them to a fish pond. New challenges emerges. This e-book discusses these challenges and derives managerial and leadership lessons for us to ponder on. One challenge that may be added to the ideas in the book is the challenge of bringing opposites near to each other, which lead to new combined words of opposites such as chaordic and frenemy. Our world complexity needs powerful metaphors to visualize it.
Writing is a responsibility. An author must have a purpose why h/s writes. If I write for to gain the admiration of readers then I am self-centered. I hope I am not this type. I want to open new opportunities for my readers. I don't mean only financial opportunities. That is my least and last concern. I write to encourage the readers to have wings- one knowledge wing and a human wing so that they may fly to their dreams.
This book is a compilation of my most recent posts on beBee. I consider each one of them as a pendulum. The more buzzes I write, he more pendulums I have and the more likelihood is the initiation of a new wave. Tree leaves are in fact pendulums and the wind moves the pendulums to create the sounds we hear from tree.
I hope my new E-book creates pendulums of ideas to move the wind in our minds and refresh them to take life as a worthy journey. Life is only worthy if what we do is of benefit to others. It is with this hope that I am publishing this book.
With my best wishes for your advancement on all fronts
This compilation of few of my buzzes is to me is like drops of water collected together. A buzz is a drop of water and collecting drops of water together may generate new insights. A separate drop of water has no other water to adhere to or cause the formation of a surface tension. If a drop of water is frozen it doesn't produce ice flakes; drops of water do. I want to say that you may enjoy the flakes as this is my driving desire to compile several buzzes into an eBook.
An individual buzz is like a tree and the collection of buzzes in an eBook is the forest. A single tree may not form a canopy; in contrast, many trees may form one. I hope that you see the canopy and enjoy the comfort it offers you.
Scattered roses may produce tiny fragrance. A bundle of roses may produce far greater stronger fragrance. I hope you enjoy the fragrance and to stay away from the thorns.
Imagination beyond imagination is a collection of posts that I published on beBee platform. The collection of posts was motivated by the great feedback of readers. This was evidenced by the number of sharing them, commenting on them and liking them. This feedback prompted me to publish the collection hoping that the readers would find it of relevance.
This book is a compilation of many articles that I contributed to beBee. They represent my thinking while on the edge trying to balance my ideas or for those ideas to rearrange into new ones. The chaos of thinking might lead to the self-organization of thoughts and out of chaos may emerge new thinking.
I wonder how successful I was. No matter what and even if I failed; still I enjoyed the edgy ride. I hope you do too.
Ideas have life cycles; they cycle between different opinions and develop into patterns. This compilation of posts shows how ideas cycle with the warm wind of approval and the coldness of resistance.
This e-book introduces and explores the "bee-flower" as a dynamic metaphor for businesses. So many new ideas surfaced out, which I am sharing with you. This e-book is a compilation of posts on the bee-flower metaphor, which received interests as evidenced by the comments on the individual posts and their wide sharing. These interests prompted me to publish this e-book, hoping that it shall be of interest to the reader.
Scattered Roses
Writing posts is a sweet challenge. It has its ups and downs. More it is like riding waves you go up and thin sink. The challenge of writing is a self-renewing one because writers keep thinking of new ideas that are worthy of writing about.
An author who puts his/her mind in writing sees them as scattered roses. A new post floats and old down get scattered like roses on running water. The current carries them away.
For this reason I care to collect my posts in e-books so that they may be kept and if they get carried they do collectively. An e-book allows their linkages, staying together, seeing the linkages among the posts, their chronological order and how an idea blossoms into another idea. Their linkages become more evident.
I offer my juice of mind free for the interested reader.
I hope you find the juice to your taste
Habits and senses play pivotal roles in our lives. This collection looks at habits and senses from various perspectives to show their impacts on our lives and businesses.
The compilation of minds on one issue is what this presentation is about. I decided to quit writing for LinkedIn and the comments enriched my mind and widened my horizon of thinking. I felt like sharing the inoculation of ideas that lead to reverting my decision
It is not only what you know, who you know. It is more how you entangle your network with your customer network. You need be creative to do that. Invest in your customers so that they may invest with you. Learn from a green metaphor how to achieve these goals
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models