Join members of the Salesforce Customer & Market Insights team, who want your help in reimagining how customers can better influence the Salesforce product roadmap. They'll get you up to speed on what's happening with the IdeaExchange, take you through the journey of an idea as it makes it way from conception to production, while soliciting your feedback on how to improve the experience. Come ready to leave your mark on how products get planned.

1. IdeaExchange Reimagined
Czech Dreamin 2019 | 16 August 2019
Sr. Manager, Roadmap Communications
@ScottyFromSF
Scott Allan
Sr. Director, Customer & Market Insights
@jennySt0
Jennifer Sacks

2. Thank You Czech Dreamin Sponsors!

3. Forward-Looking Statements
#safeHarbor
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial
items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and
services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of
our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our website.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at
all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and
does not intend to update these forward-looking statements.
#shapeSalesforceProducts :

4. The Road to IdeaExchange Reimagined (IDXr)
Who’s in the room?
● Who attended (or viewed) the True to
the Core session at Dreamforce ‘18?
● Who has voted for an idea on the
IdeaExchange?
● Who has submitted an idea on the
IdeaExchange?
#shapeSalesforceProducts

5. IdeaExchange: Always-On Voting
Post and upvote ideas at ideas.salesforce.com
#shapeSalesforceProducts :

6. IdeaExchange: Always-On Voting
We’ve accomplished a lot together in 12+ years
1.7 million
votes cast
3 million
points retired
2,500+ features
delivered
#shapeSalesforceProducts :

7. IdeaExchange Pain Points
What we’ve heard about the current IdeaExchange
● Salesforce doesn’t develop enough core features
● Product Managers aren’t responding to top ideas
● There’s a lack of transparency around what Salesforce is building
● IdeaExchange technology is outdated
:
Votes are unlimited
Ideas vary in “size”
Closing the loop
Key Issues
#shapeSalesforceProducts

8. IdeaExchange Reimagined
Always-On Voting + Prioritization
Exploring the New Program
and Product Together
#shapeSalesforceProducts

9. Reimagining the IdeaExchange
Starting with our customers
Trailblazer Community Salesforce Product Managers
+
#shapeSalesforceProducts

10. #shapeSalesforceProducts
Reimagining the IdeaExchange
Connecting the community to the Salesforce product planning process

11. #shapeSalesforceProducts
Reimagining the IdeaExchange
Posting and Upvoting Ideas

12. #shapeSalesforceProducts
Reimagining the IdeaExchange
Connecting the community to the Salesforce product planning process

13. Prioritization List Building
Top IdeaExchange Ideas
Top ideas not ready for
development are updated
with a comment
Top ideas ready for
development go on the
Prioritization list
#shapeSalesforceProducts

14. #shapeSalesforceProducts
Reimagining the IdeaExchange
Connecting the community to the Salesforce product planning process

15. IdeaExchange Prioritization
Landing Page
#roadToIDXr#shapeSalesforceProducts
CONCEPT

16. CONCEPT

17. CONCEPT

18. CONCEPT

19. CONCEPT

20. CONCEPT

21. CONCEPT

22. CONCEPT

23. CONCEPT

24. IdeaExchange Prioritization Mobile Experience
#shapeSalesforceProducts :
CONCEPT

25. #shapeSalesforceProducts
Reimagining the IdeaExchange
Connecting the community to the Salesforce product planning process
2 Weeks

26. #shapeSalesforceProducts
Reimagining the IdeaExchange
Connecting the community to the Salesforce product planning process

27. CONCEPT

28. #shapeSalesforceProducts
Reimagining the IdeaExchange
Connecting the community to the Salesforce product planning process
4 Months

29. CONCEPT

30. CONCEPT

31. IdeaExchange Reimagined
and Beyond

32. Group Discussions
Instructions
1. Organize into groups by topic
(four topics to be announced)
2. Spend 10 minutes discussing questions for
your topic
3. Nominate a spokesperson to summarize,
in 2 minutes, your group’s answers
#shapeSalesforceProducts :

33. Known
Issues
What concepts here
should we apply to the
Known Issues site?
Roadmap
Information
How can we better
communicate product
roadmap information?
How can we create a
better better homepage
experience?
Meet a
Product Manager
If you have more
chances to meet a
product mgr., what
would you want to do?
IdeaExchange
Homepage
IdeaExchange and Beyond
#shapeSalesforceProducts

34. Known Issues

35. Roadmap Information

36. IdeaExchange Homepage
Do you visit the
IdeaExchange
homepage?
What would make it
more useful?

37. Meet a Product Manager
Online meetings/webinars

38. Known
Issues
What concepts here
should we apply to the
Known Issues site?
Roadmap
Information
How can we better
communicate product
roadmap information?
How can we create a
better better homepage
experience?
Meet a
Product Manager
If you have more
chances to meet a
product mgr., what
would you want to do?
IdeaExchange
Homepage
IdeaExchange and Beyond
#shapeSalesforceProducts

39. Join the IdeaExchange
Reimagined Chatter Group
https://sfdc.co/IDXrGroup
Participate in Prioritization 9 Sept. – 22 Sept.
#shapeSalesforceProducts

41. Status Clean-Up
● Open
● Up for Prioritization
● In Development
● In Pilot / Beta
● Delivered (with tags to identify release)
● Closed
○ Not Planned
○ Never
○ Low Activity
○ Retired