One of my more interesting ad internship applications asked me to send in a brief pitch for a big idea I wanted to see executed. This was my response.

1. Save The Camels
Camille Trent

2. The Report
In 7th grade, I did a report on camels because
they were the animal that sounded closest to
my name. I was slightly narcissistic as a child.

3. The Report
It was during this time that I discovered there
were only 1,000 Bactrian (two-humped) Camels
left in existence.

4. Beta
Like Armstrong (this was before the doping and
right at the peak of Livestrong), I made my own
homemade awareness bracelets which I
handed out to classmates.

5. Most Likely
I was subsequently dubbed “Most Likely to
Save an Endangered Species” the next year.
This was slightly less flattering than my “Most
Likely To be a Rock Star” title senior year.
That’s right, this girl

6. Beta
Like Armstrong (this was before the alleged
doping and right at the peak of Livestrong), I
made my own homemade awareness
bracelets which I handed out to classmates.
Beta 2.0

7. The Facts
As of 2009, there were
only 900 wild bactrain
camels left in existence,
making them the 8th
most endangered large
mammal in the world.
The camel from The Weeping Camel
He’s weeping because he’s sad.

8. Collaboration Power
+
Save
The
Camels

9. Even his hump is sad
Help him live to see another Hump Day!

10. Cameltron
Create a limited camel edition tamagotchi-like
app. This app would preferably be called
"Cameltron”.

11. Cameltron
This Cameltron app would cost $2 ($1 per hump).
$1 $1

12. 15 Days
For every day you keep your needy cameltron
alive, Geico will donate 15 cents to the
WCPF (Wild Camel Protection Foundation).

13. Record
The user that can keep his cameltron alive the
longest will win a date with the Hump Day
Camel (and maybe even a ride, if he’s up for it).

14. Cameltron
Feed Fake Camel=Feeding Real Camel

15. Save my
friends!

16. Other Promotional Camel Ideas
Camel-Celebrity Look-alikes

17. Hump Day camel selfies
• These could then be
posted to the Hump
Day camel’s twitter
page.
Other Promotional Camel Ideas

18. Online Camel Publications
Other Promotional Camel Ideas

19. Make ‘em Proud

20. #SaveTheCamels

21. You’ve officially reached the tip of the iceberg.
To inquire about this idea, or the potential
filled spin-off Breaking Bad show (The Secret
Life of Walter Jr.), or the internet Troll Toll, or
any other concept you may have seen on my
site/social media outlets, feel free to give me a
call. Class can wait. But really.
The Beginning of the End