The document summarizes plans for the Italy Design District in London. It will be located in Knightsbridge, home to luxury shops and flagship stores. The district will promote Italian creativity in design, architecture, art, fashion, antiques, food and beverage. It will include showrooms, offices, event spaces, and ateliers showcasing Italian designers and handicrafts. Events are planned to launch in 2015, and the contract division will focus on commercial, residential, hotel and institutional projects to increase revenue between 2016-2018.

1. by Ross Virgara

2. OVERVIEWThe new pavilion is a hub that promotes Italian creativity and excellence through products, services and cultural events focused in the
fields of design, architecture, art, fashion, antiques, food & beverage.
ITALIAN LIVING EXPERIENCE covers an area of over 250 square meters in the main landmark of design and fashion in London, and it
was created by the collaboration of Italian companies, leaders in their respective fields.The Neighborhood Becomes District.
Design is a key element for the District Italian Made of Furniture, Fashion and Food Handicraft Luxury Sector, to become more
competitive and to compete in the global market. Design plays a strategic role due to its ability to drive current production, to guide
and to influence lifestyles and needs and to satisfy new ones and, at the same time, it is a diversification tool in response to market’s
changes. Design is also conceived as a viral tool and a development driver of a sector which is able to pervade the whole District
Area, beyond the area of expertise of the Handicraft Luxury Sector, could be a driving force in renewal and territorial redevelopment
and could provide an important resource to accede to an international circuit of knowledge, information and market’s sectors,
bringing experience and expertise rooted in the country itself. To meet this challenge will be indispensable a broad vision and a
holistic approach to this issue and a strategic plan on a large scale, which is on one hand the essential cultural preamble, on the other
important element for feasible planning of short term actions. We’ve had a Idea for the Italy Design District in London for years and
we’ve been working towards realizing that Business. During the process, there have been many turning points.
First, there was the importance of establishing the community as an International Center for Italian Made of Furniture, Fashion and
Food Handicraft Luxury Sector. With the affiliation of Artisans of furniture, clothing, accessories, Companies of Excellence Food and
with several established designers, we develop a collections “and incorporate them into a Brand we will be able to show the lifestyle
of the Brand of the Luxury Made in Italy”. Design, Fashion and Food Brands are already present on Design London’s show floor, Italy
Design District, will work to bring everything except this, and import the design excellence by our Designers and Handicrafts Sector.
London a place that for lust Hundred Year’s has been providing a vital contribution to cultural of International Business, a place full of
charm and culture, a world accustomed to anticipate trends, where art, fashion, design and food live together.
We focus to open the First Flagship in The Center of London, with the ultra-luxury fashion areas furnished, with bar cafes is a plaza
to encourage lingering the Visitors and a cultural programming in many ways, Marketing Developments, including an exhibitions
program and a public art and design program.
by Ross Virgara

3. ITALY DESIGN DISTRICT will be
situated in Knightsbridge,
the heart of the bustling
London Design District, in
the commercial unit Empire
Building at 1 North Terrace,
London SW3 2BA, 300 mt. from
Harrods. Knightsbridge is
home to many luxury shops
and international flagship
stores.
LOCATION

4. --------
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by Ross Virgara
Showroom &
Office space layout
Management
Office
--------
--------Atelier
interior furniture
----------------
-------- Event Space
--------
--------Atelier
materials

5. ITALY DESIGN DISTRICT
EVENTS AND ACTIVITIES

6. 2015EVENTS
Grand Opening 03 July 2015
by Ross Virgara

7. 2015EVENTS
MORGAN EVENT
24 September 2015
HOME, FURNITURE & ACCESSORIES
19 November 2015
by Ross Virgara

8. PROJECT DEVELOPMENT
CONTRACT DIVISION

9. Every contract customer needs a reliable partner: a
dependable source of solutions. A partner with the
flexibility to incorporate customer requirements at
the manufacturing level if necessary, and with the
structure in place to deliver high-quality products in
a timely and efficient manner.
PROJECT DEVELOPMENT
CONTRACT DIVISION
M.O.U.
Memorandum of Understanding
by Ross Virgara

10. As part of the CONTRACT PROJECT DIVISION, the partnership with
Mode 1200 Architectural and interior design studio in London
will maximize time, quality and costs in the development and
implementation of the projects for our customers.
Wewillprovideanintegratedproductdesignandchoiceofmaterials,
the best of the Italian Design, craft and industry.
Wewillbethepersonsinchargetogivecustomersquality,reliability
and certainty.
Together we can reach those goals that only with key partners can
be achieved, as today’s customers increasingly demanding need to
know about service and safety, hence be sure you have identified
the right vendor for your purchase, and will give him a service that
is truly a 360 degrees.
The first six months of 2015 (January 1/30 June) will be needed to
implement this project and have a tangible proof of the potential
that can arise from this development.
M.O.U.
Memorandum of Understanding
PROJECT DEVELOPMENT
CONTRACT DIVISION
by Ross Virgara

11. 1st
Qtr
58%
2nd
Qtr
23%
3rd
Qtr
10%
4th
9%
Contract
Division
Contract
Division
Project
introduc2on
1St Quarter 58%
Commercial Residential Project
Private Residential project
2nd Quarter 23%
Commercial Hotel, Leisure & Hospitality
Project
3rd Quarter 10%
Corporate Project
Public Institution Project
Retails Project
4th Quarter 9%
Franchising & Trade Mark Project
DEVELOPMENT TARGET SECTOR
2015/2016

12. Contract
Division
Project
introduc2on
CONTRACT
DIVISION
DEVELOPMENT
50%
30%
45%
30%
30%
50%
20%
10%
20%
20%
35%
60%
Series
1
Series
2
Series
3
Franchising
&
Trademark
Project
Ø Corporate
Project
Ø Public
InsDtuDon
Project
Ø Retails
Project
SERIE
1
SERIE
2
SERIE
3
Ø Commercial
ResidenDal
Project
Ø Private
ResidenDal
project
Commercial
Hotels,
Leisure
&
Hospitality
Project
INTERIORS
&
EXTERNAL
FURNITURE
SURFACE
MATERIALS
ARCHITECHTURAL
&
INTERIORS
SERVICES

13. £0
£500.000
£1.000.000
£1.500.000
£2.000.000
£2.500.000
£3.000.000
£3.500.000
£4.000.000
2016
2017
2018
Gross Revenue
£2.813.432
£3.549.084
£3.814.973
ANNUAL NET PROFIT REVENUE
CHART

14. by Ross Virgara
graphics prepared by Giorgina Pellandini
giorgina@italy-design-district.com / interior architect
THANK YOU